Authenticity Archives - The Bacon Podcast

Episode 882 – Best Of – How Interrogating Terrorists Can Help Sales with Colton Seale

Authenticity, C-Suite Topics, Case Studies, Coaching, Education, Emotional Intelligence, Expert Interview, Human Capital, Human To Human, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico May 17, 2023 Leave a comment

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Colton led the development of the Interview & Interrogation (I&I) training for the High-Value Detainee Interrogation Group (HIG) which is recognized as breaking the mold for interviewing training and bringing science into the art of interviewing. This was done in conjunction with the U.S. Intelligence Community but transfers perfectly into cutting-edge training and fact-finding systems…

Episode 861 – Stick a Pin in Your Vision Board… So What’s the Point?

Accountability, Authenticity, Business To Business Marketing, C-Suite Topics, Coaching, Community, Engagement, Growth Hacking, Investing In Yourself, Networking, Podcast, Storytelling, Strategy, Success, Thought LeadershipBy Brian Basilico March 7, 2023 Leave a comment

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If you want to build a successful business, you have to stay top of mind, provide value, and continue to learn, grow and change. What follows are three experiences I had in the last week or so that will help me make that point! My friend and associate, Chuck Hester, has a habit that I…

Episode 847 – Are You Whiffing the WIIFM?

Authenticity, Business Tools, C-Suite Topics, Engagement, Human To Human, Know Your Audience, Mindset, Networking, Podcast, Questions, Relationship Marketing, Strategy, SystemsBy Brian Basilico January 17, 2023 Leave a comment

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Why is a very powerful word. It provokes conversations and promotes thoughtful responses. Simon Sinek thought it was so important he wrote a book about it “Start with Why”. He said that “What” is the action, “How” is the method, and “Why” is the purpose or promise. He says, “People don’t buy what you do;…

Episode 838 – Work Is Not Where You Work? It’s What You Do! with Stan Phelps

Authenticity, C-Suite Topics, Employees, Engagement, Entrepreneurship, Expert Interview, Generational Influence, Human Capital, Human To Human, Mindset, Podcast, Strategy, Thought LeadershipBy Brian Basilico December 14, 2022 Leave a comment

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Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is an Instructor for the ANA School of Marketing and Rutgers Business School. A show-and-tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by…

Episode 831 – Looking Back & Forth… What Are You Thankful For?

Accountability, Authenticity, Business To Business Marketing, C-Suite Topics, Change Management, Community, Entrepreneurship, Human To Human, Podcast, Relationship Marketing, StorytellingBy Brian Basilico November 21, 2022 Leave a comment

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Every year, around the 3rd to 4th week of November, until the 1st week of January, business starts to slow down (unless you are in retail). We start to reflect on the previous months of the year. It’s also a time to look forward to what’s next. I can tell you as you get older…

Episode 808 – How Interrogating Terrorists Can Help Sales with Colton Seale

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Episode 799 – Innovation Is More Than Just A String (Theory)

Authenticity, Business To Business Marketing, C-Suite Topics, Client Expectations, Generating Leads, Human To Human, Podcast, Relationship Marketing, Sales, Strategy, SystemsBy Brian Basilico July 25, 2022 Leave a comment

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I love my morning walks with my dog, Layla. Especially here in North Carolina. She gets to sniff, do her business, meet other dogs and people, and have the occasional stare-down battle with bunnies along the way. I get some exercise and inspiration. I have talked before about how I use Blinkist (15-minute Cliffs Notes audio versions…

Episode 797 – What’s LOVE Got To Do With It? In Marketing – EVERYTHING!

Authenticity, Business To Business Marketing, C-Suite Topics, Client Expectations, Education, Emotional Intelligence, Human To Human, Podcast, Relationship Marketing, SalesBy Brian Basilico July 17, 2022 Leave a comment

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You may (or may not agree with the statement of concept… Marketing & Advertising are different. Advertising is about creating brand awareness. Marketing is about human interaction, behavior, and relationships. If you are a fan of my content, you know I love acronyms and this is no exception. The L-O-V-E I am talking about here…

Episode 777 – Three Questions With The Same Answer – Know, Like, & Trust

Accountability, Advertising, Authenticity, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Podcast, Questions, Relationship Marketing, Sales Funnels, StrategyBy Brian Basilico May 9, 2022 Leave a comment

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What do my best clients have in common? That question can be answered by looking at the Pareto Principle. 80% of my best clients come from referrals. and 80% of my income comes from 20% of all my clients. So 80% of the income comes from my best clients who were all referrals. Each one…

Episode 774 – Aligning Your Sales & Marketing Authenticity with Brent Keltner

Accountability, Authenticity, C-Suite Topics, Case Studies, Expert Interview, Generating Leads, Podcast, Sales, Sales Funnels, StrategyBy Brian Basilico April 27, 2022 Leave a comment

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Brent Keltner, Ph.D. is the author of the April 2022 book The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success published by Page Two Books and distributed by Macmillan. He is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. Winalytics helps clients reach their…

Category Archives: Authenticity