Episode 584 – How to Overcome FEAR with Content Marketing HOPE

We are living in a noisy world. We are living at gigabit speed. We are living in a world of rapid change. We face so much information being thrown at us that it can become mind-bending and often deafening. When it comes to communication, there are two common acronyms for FEAR False Evidence Appearing Real…

Episode 577 – Understanding Thought Leadership And Influence Personas with Jim Barry

Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award…

Episode 567 – Social Distancing vs Physical Distancing In A Social Hungry World with Brian Kinghorn

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 558 – Your Mindset Matters – Posting Positive Messages Helps

Last week on social media (Facebook) I posted this quote… “If we view ourselves as besieged victims who need to go into hiding, then we cultivate fear and hoarding. If we view ourselves as a community working hard to protect the most vulnerable among us, then we will cultivate courage and helping.” – Mindset matters!…

Episode 544 – I Almost Died… And How Social Media Helped Me Make It Better!

Yup you read that right. Out of nowhere… I got sick but had no idea how really sick I was. One of my neighbors saw me being loaded into an ambulance, and posted it to a neighborhood Facebook Group. I was embarrassed, worried about my business brand. What if people saw me as weak, what…

Episode 543 – Best Of – The Psychology Of Social Media with Brian Kinghorn – Part 2

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

Episode 542 – Best Of – The Psychology Of Social Media with Brian Kinghorn – Part 1

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

Episode 524 – How The Death Of A Pet Can Make Social Media And The World A Better Place?

It’s sad around here 😢 because our beloved Buddy Guy (100 lb – 10-12 year old) black Labrador has crossed the Rainbow Bridge. BG (as he was affectionally know) was beloved on social media. He was not a celebrity like Grumpy Cat or a TV star like LiMu Emu (and Doug), he was just a…

Episode 501 – The Emergence Of Tribalism In Social Media with Brian Kinghorn

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 488 – How To Use A Magic Mirror To Talk To And With Your Perfect Customers?

When I was a kid… I remember getting excited every day for a program on TV. You may (or may not be ) old enough to remember a kids TV show called “Romper Room”. In this show, they taught life lessons and today I want to share how that has affected my ideas around content marketing today.

At the end of the show, the host (Miss Mary, or Nancy, or so on), would pull out her “Magic Mirror” a hand mirror with the mirror removed so you could see her face through the TV camera. She would say… “I can see Cathy and Jesse and Julie and Jimmy and Kelly and Billie and Bobby and Jenny and Mark” and so on. I would watch every day hoping she would say “I see Brian!”

Our customers are looking for their questions to be answered and have their name called out, and you can do this through five easy steps…