Episode 885 – The Power of Awareness & The Awareness of Power

I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…

Episode 828 – Best Of – The History of CRMs and Why People Don’t Use Them Enough with Jon Ferrara

Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view…

Episode 755 – How To Document Success? What Gets Captured – Gets Updated (With A Nudge)

How do you people feel about your CRM? Is it a Bankers’ Box in the basement, or is it a loved and actively used tool? CRMs are often thought of as managing data, but in the middle of Customer & Management is RELATIONSHIP! You have humans in your sales team who are building and maintaining…

Episode 699 – Are Your Marketing Systems Not Working? Stop Gambling & Start Winning

I am not sure if you have ever been inside a casino, but it’s noisy with lots of flashing lights. Those are usually the sights and sounds of slot machines all around you. Slots are a simple and very popular game where acasino pull of an arm (better know as One-Armed-Bandits), or the push of…

Episode 697 – How Utilizing Consumer Marketing Methods May Undermine Your Business Sales?

Did you know that Sears started as an entrepreneur who resold a batch of watches to railroad employees? He parlayed that into one of the biggest mail-order companies in the world. It was the Amazon of its time! Joseph Pulitzer funded the building of the Statue Of Liberty through citizen donations raised through his newspaper?…

Episode 695 – How Can The Right Business Tools Help You Solve Business Problems Better?

It’s enticing to find a Swiss Army Knife or suite of tools to manage our business and sales. Often we want to find an integration of a CRM, Email Marketing, Social Media, Project Manager, and more! I have taken a different approach. I have found the right single tool for my needs and find a…

Episode 683 – Want To Improve Your Business? Here Is My Know-Like-Trust System!

There have been a lot of people associated with the terms KNOW, LIKE, & TRUST! It has been attributed to Mark Twain, Stephen Covey, and past Bacon Podcast Guests Bob Burg and Chris Brogan. But what does it mean in terms of you, your business, and your network? I a previous podcast, I mention Dunbar’s…

Episode 679 – Dunbar’s Number And Why It’s Better To Be Part Of A Tribe

What’s the difference between being an influencer and a good networker? Common wisdom says that you should try to build a huge following on LinkedIn (30,00 people) or a huge email list. If you can achieve that, the numbers will be in your favor to make more sales… but are they? Dunbar’s number states that…

Episode 667 – The History of CRMs and Why People Don’t Use Them Enough with Jon Ferrara

Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view…