Episode 626 – Now Is The Time to Start Marketing Your A.S.S. Off

People who know me know that I like acronyms. BACON is an acronym for Building Authentic Connections Online Marketing. Politics is a touchy subject, but it’s been interesting how messages have evolved over the years to maximize the medium of the day (radio, TV, social media). The one key factor has been collecting and utilizing…

Episode 610 – How To Make Virtual One-On-Ones More Proactive & Productive

If we took a way-back machine to December 2019, you probably never would have guessed that you would be networking almost 100% online? Zoom has been a savior and a bain for many, but here we are living in a virtual networking world. One-on-ones are one of the best ways to grow your business, but…

Episode 608 – Finding The Influencers to Make Your Content Go Viral

In his book, “The Tipping Point”, Malcolm Gladwell discusses how viruses spread. We are not only talking about the medical kind, but the ones that influence people and culture. Viruses usually start small and grow slowly, but there becomes a tipping point where it srats to gain momentum to the point where it’s hard to…

Episode 606 – The 4 People You Should Positively Be Marketing To

Networking has changed and so have our businesses. If you are like me, we spend a lot of time on Zoom. I am here to tell you Zoom Fatigue is REAL! Meeting online increases our cognitive load because several of its features take up a lot of conscious capacity… and add caring for a puppy…

Episode 604 – Pull The Common Thread That Holds Us All Together

Our last dog (Buddy Guy) never really would destroy his toys. Our new dog Layla is a completely different animal. She believes her purpose in live to find and spit the stuffing out of every toy you give her. She works the toy to find the string she can pull that will unlock the treasure…

Episode 602 – How New Customers Can Be Like Getting A New Puppy

On a past podcast, I discussed the crazy idea we had of trying to adopt a dog and the lessons learned through the process. Well, a week ago we left downtown Chicago with a new 11-month-old puppy named Layla in the back of my SUV. We have adopted 5 rescue dogs over the last few…

Episode 600 – How And Why To Build A Golden Rolodex

Do you remember using a Rolodex? It was a device that was round or a slotted platform that contained index cards with sorted contact information in alphabetical tabs. We used to keep all our important business contacts on those for quick access. Although you may not have one of those on your desk anymore like…

Episode 574 – LinkedIn Is The Best Way… To Follow The Bouncing Customers

With business in flux, people are moving. They may be changing jobs either by choice or by economic conditions. Just last year, the average job tenure lasted 3-5 years but that may change more rapidly in the coming months and years. Contacts within companies you’ve been doing business with could be here today and gone…

Episode 556 – Bored or Busy? It’s Time To Work Harder!

We are a week or so into a major change in our business work environments. Many workers have been sent home to either work there, or wait for the business climates to change. During this time of home confinement (in many states) you have an opportunity to be either bored or busy. If you are…

Episode 538 – The Details Is In The Data – How To Better Collect And Use Info From Your Website

Nothing warms my cockles like a good batch of data. Especially when it comes to helping me to better connect with clients and potential customers. Data is everywhere nowadays, but capturing it, harnessing it and using for the good of your business is a challenge. Our websites are the best place to collect and measure…