Copywriting Archives - Page 3 of 4

Episode 346 – How to Get Paid More By Working With Virtual Assistants

Blogging, Business Tools, Content Marketing, Copywriting, Customer Service, Email Marketing, Podcast, Productivity, Time Management, Virtual AssistantsBy Brian Basilico March 19, 2018 Leave a comment

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What did you do with your 168 hours, 10,000 minutes or 600,000 seconds last week? Chances are you spent 1/3rd working, 1/3rd sleeping, and 1/3rd on everything else. “Work to your strengths and hire to your weaknesses” is one of my favorite sayings. I use VA’s to handle tasks like proofreading, blog posting, and email…

Episode 306 – Plagiarism is NOT Flattery… It’s Stealing And Illegal!

Blogging, Content Marketing, Copyright, Copywriting, Legal Issues, Podcast, Stock ImagesBy Brian Basilico October 23, 2017 Leave a comment

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Have you ever heard the phrase, “Imitation is the highest form of flattery!”? But outright copying and pasting content from somewhere to your blog or content marketing is plagiarism and stealing. That happened to me just a week or so ago. I was alerted by TalkWalker.com that my name was being used on a website. This is…

Episode 303 – Consistent Content Creation with Jeff Herring

Blogging, Content Marketing, Copywriting, Expert Interview, Podcast, Relationship Marketing, Social MediaBy Brian Basilico October 10, 2017 Leave a comment

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Jeff began using articles to build his Relationship Coaching practice in 1994 with a syndicated article column in the local newspaper in Tallahassee, Fla. This filled his practice locally, and when the column became internationally syndicated, it filled his practice from all over the world. Jeff’s students and clients discover how to create more content…

Episode 282 – Managing Your Messages – Are You Reaching The Right Audience?

Content Marketing, Copywriting, Generating Leads, Influence, Managing Change, Motivation, Podcast, Relationship Marketing, Sales, Social Media, WebsitesBy Brian Basilico July 31, 2017 Leave a comment

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Are you one of those people that have a tough time creating your own marketing messages? I am! It’s been five years since I updated my website content which makes me truly the Cobbler who’s kids who have holes in their shoes. I recommend that you do a complete website refresh every three years, but it…

Episode 267 – Storytelling Made Easy- Persuade and Transform Your Audiences, Buyers, and Clients with Michael Hauge

Branding, Content Marketing, Copywriting, Expert Interview, Podcast, StorytellingBy Brian Basilico June 7, 2017 Leave a comment

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MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood’s top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan…

Episode 261 – Landing Pages And Split Testing with Tom Bell

A-B Split Testing, Copywriting, Expert Interview, Landing Pages, PodcastBy Brian Basilico May 17, 2017 Leave a comment

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Tom Bell is one of the “Founding Fathers” of internet marketing. With a track record spanning 19 years, his online exploits began back in the 90s with a 4 month run on Ebay netting over $400,000. He then parlayed the buyer list from that early Ebay business into a 60 Million dollar online information product…

Episode 258 – Hurry… Buy My Crap NOW! Would You Sell To Yourself That Way?

Advertising, Branding, Copywriting, Funnels, Generating Leads, Influence, Physical Products, Podcast, Relationship Marketing, Sales, Scams, Social MediaBy Brian Basilico May 8, 2017 Leave a comment

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Social media has somewhat evolved from a social networking platform to an advertising platform. I look at the ads as a distraction and generally with some trepidation. Then again, I run a small business and I have to sell what I do to people. The question you have to ask yourself is “Would I buy…

Episode 237 – Copywriting Secrets with David Garfinkel – Part 2

Content Marketing, Copywriting, Expert Interview, Generating Leads, PodcastBy Brian Basilico February 22, 2017 Leave a comment

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Part 2 of 2 David Garfinkel is best-selling author of Breakthrough Copywriting and a professional copywriting coach. He works directly with business owners, staff copywriters in direct response businesses, and freelance direct response copywriters. He is widely known in his industry as “the world’s greatest copywriting coach.” Previously, David was a magazine editor in New…

Episode 235 – Copywriting Secrets with David Garfinkel – Part 1

Content Marketing, Copywriting, Expert Interview, Generating Leads, PodcastBy Brian Basilico February 15, 2017 4 Comments

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David Garfinkel is best-selling author of Breakthrough Copywriting and a professional copywriting coach. He works directly with business owners, staff copywriters in direct response businesses, and freelance direct response copywriters. He is widely known in his industry as “the world’s greatest copywriting coach.” Previously, David was a magazine editor in New York for McGraw-Hill, and…

Episode 223 – Content Marketing Through Content Influencers with Jonathan Chan

Blogging, Content Marketing, Copywriting, Digital Magazines, Expert Interview, Podcast, Social MediaBy Brian Basilico January 5, 2017 Leave a comment

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After graduating university with results so poor that no one would even both looking at his resume, Jonathan decided that the only person that could give him a job was himself. With startups being the only people crazy enough to hire him, he began his career helping entrepreneurs grow their business through the power of…

Category Archives: Copywriting