Episode 973 – Best Of – Sales & Marketing… It’s a MATH Problem

When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas…

Episode 948 – I’ll Take My Bacon… Extra Crispy – A Prologue

It’s been 10 years since I wrote my first and still my favorite book. I was faced with the challenge of deciding if I wanted to write a new book or update the original. This is the beginning of that journey… What follows is the prologue form the new book Sections Include: So here we…

Episode 945 – Sales & Marketing… It’s a MATH Problem

When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas…

Episode 915 – Look Over There? How to Turn Distraction into Disruption

I have had multiple people ask me about using AI in marketing. They had this perception that I would show them how it works so they could replace my services with this Golden Ticket of marketing that has a psychological or hypnotical effect to magically convert the internet to an ATM. I would be happy…

Episode 899 – Dropping Knowledge Bombs And Hitting Targets

I have mentioned before, I am a fan of Malcolm Gladwell and his podcast “Revisionist History”. His last book “The Bomber Mafia” was about the race to use strategic bombing to end World War II. This was before the “Manhattan Project” which yielded the first atomic bomb that was built and used to change the…

Episode 880 – The New Content Culture with Keith Reynolds

Keith founded Publio to help clients transition from traditional marketing toward an ROI-based content publishing model to promote brands, build audiences, grow a sales pipeline, and optimize SEO performance to generate qualified leads. He has 25+ years of experience helping CEOs and agencies develop content strategies, marketing plans, and budgets, managing marketing operations, and producing…

Episode 875 – Charging Your Content – Seeing The Light

I have a problem. Well, it’s more of an annoyance. We have RING cameras on the front and back of our house. In order to see the widest possible views, they had to be placed up high. The more the cameras are accessed when a delivery comes or when the dog and I are in…

Episode 869 – Engagement… to The Power of 3

Have you ever been in an endless loop or Mobius strip conversation with a toddler? You know… the endless circle of WHY? When a toddler keeps asking “WHY?” in response to everything they hear or see, it’s called the “why stage” or “why phase”. If you get frustrated, you can try to end the loop…

Episode 839 – Half Baked Cookies – How To Cook Your B2b Marketing to Perfection

Tis The Season… for holiday parties. There are cookies everywhere. There are cookie exchanges because you can’t get enough. You can’t eat all your own cookies (well I guess you could if you tried hard enough). Marketing is a lot like cookies. It can be unique and tasty, or it can be just junk food.…

Episode 832 – Best Of – Creating Content Art – Interviews with 6 Content Creation Specialists

Writer Jennifer Capler – The DM Woman Life & Leadership | Empowering Effective Leaders | Leadership Researcher & Speaker | Published Researcher & Author | Doctor of Management | Certified NLP Master Coach & Trainer Photographer John Tulipano – JLT Photography Helping business professionals, create professional images, through quality photographic services Audio Brian Basilico -…