Great marketing communication systems can work, but most of them only work when you feed the right message, to the right audience, at the right time. Some industries such as health and finance have limitations and restrictions due to compliance and regulations. It’s like going to a knife fight with both hands tied behind your…
I’ve been working on my new book “Toilet Paper Math”. Last week I talked about the three “P”s of Thought Leadership and I would be remiss if I did not interject some potty humor. That’s why I am calling this a Pu-Pu Platter of content. A Pu-Pu Platter is a selection of Chinese food that…
Happy spring! Spring is here – Trees are blooming, noses are running and I am jogging. As I run through my neighborhood, there is a park that I can see through the trees, but as the treas begin to bud it’s getting harder to see it every day. As business people, we can often get…
Chris Brogan is CEO of Owner Media Group , providing skills for the modern entrepreneur. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice.
Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.
Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.
Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids, and love to explore many challenging and exciting hobbies and pastimes.
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast. Andy has written hundreds of…
I have found that working for a company forces you to conform to the corporate culture… So does that make it a cult or a culture? Not all cults are bad, nor all cultures good.
People join cults not because people are crazy, but because they have two kinds of wishes. They want a meaningful life, or they want to be taken care of. A social culture is an organized way of life which is based on a common tradition and conditioned by a common environment.
There are some key difference though?
In the last episode, I interviewed Jane Atkinson about public speaking as a tool for your business. In that Interview she mention that she like to create keynote speeches that start with a story, make three memorable points, and then close with another story. I Thought that was The Perfect Content Strategy, so I wanted to explore that concept a bit further.
I suggest you keep your posts short and to the points (3-5 to be exact). You should also use some memorable hooks that are esy to remember and repeat. Kind of like the ear worm a good song hook or chorus has!
Here are some techniques I have used and the may help you…
People when they mow their lawn often run out of gas… literally. Cars have gas gauges to avoid that problem. Your website has a gauge also when you install Google Analytics on it. It’s how you measure the effectiveness of your content marketing and social media to determine what is working and not.
What you want to know is:
Who – Is visiting your website
What – Content they consume
Where – the US vs Interventional
When – What affected the increase or decrease in traffic
Why – to Kick Tires or to Buy?
In this episode, we will explore how Google Analytics is akin to using Quickbooks to measure your profits and losses. It works in harmony with your website, content creation, and distribution. What gets measured… gets done!
Social Media (in my humble opinion) is three things in this order… A Relationship Building Tool 1st, A Content Delivery Platform 2nd, A Sales Platform 3rd. If all you do is sell, then people will tune you out as noise. You have to create engagement and interaction. Engagement earns you the opportunity to post promotional content in the form of informational blogs or podcasts.
In this episode, we will discuss the parts of social media:
Calls To Action
And the main business social platforms of Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram.
Telling your story or your customer’s stories is one of the best ways to create a connection with your perfect audience. That is what Content Marketing is all about. You have to find a compelling way to create an emotional connection with people who care about what you have experience and how it can help…