Episode 480 – Are You Building A Cult Or Culture On Social Media?

I have found that working for a company forces you to conform to the corporate culture… So does that make it a cult or a culture? Not all cults are bad, nor all cultures good.

People join cults not because people are crazy, but because they have two kinds of wishes.  They want a meaningful life, or they want to be taken care of. A social culture is an organized way of life which is based on a common tradition and conditioned by a common environment.

There are some key difference though?

Episode 470 – How To Make Your Content Marketing Messages More Memorable!?

In the last episode, I interviewed Jane Atkinson about public speaking as a tool for your business. In that Interview she mention that she like to create keynote speeches that start with a story, make three memorable points, and then close with another story. I Thought that was The Perfect Content Strategy, so I wanted to explore that concept a bit further. 

I suggest you keep your posts short and to the points (3-5 to be exact). You should also use some memorable hooks that are esy to remember and repeat. Kind of like the ear worm a good song hook or chorus has!

Here are some techniques I have used and the may help you…

Episode 376 – What Is The Perfect Marketing Strategy For Your Business? Part 6 – Making It Count

People when they mow their lawn often run out of gas… literally. Cars have gas gauges to avoid that problem. Your website has a gauge also when you install Google Analytics on it. It’s how you measure the effectiveness of your content marketing and social media to determine what is working and not.

What you want to know is:

Who – Is visiting your website
What – Content they consume
Where – the US vs Interventional
When – What affected the increase or decrease in traffic 
Why – to Kick Tires or to Buy?
In this episode, we will explore how Google Analytics is akin to using Quickbooks to measure your profits and losses. It works in harmony with your website, content creation, and distribution. What gets measured… gets done!

Episode 374 – What Is The Perfect Marketing Strategy For Your Business? Part 5 – Social Proof

Social Media (in my humble opinion) is three things in this order… A Relationship Building Tool 1st, A Content Delivery Platform 2nd, A Sales Platform 3rd. If all you do is sell, then people will tune you out as noise. You have to create engagement and interaction. Engagement earns you the opportunity to post promotional content in the form of informational blogs or podcasts.

In this episode, we will discuss the parts of social media:

Images
Headlines
Calls To Action
Hashtags
And the main business social platforms of Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram.

Episode 372 – What Is The Perfect Marketing Strategy For Your Business? Part 4 – Telling Your Story

Telling your story or your customer’s stories is one of the best ways to create a connection with your perfect audience. That is what Content Marketing is all about. You have to find a compelling way to create an emotional connection with people who care about what you have experience and how it can help…

Episode 364 – What Is The Perfect Marketing Strategy For Your Business?

Download the FREE Worksheet – As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy.

There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to dabble in marketing and miss steps that are important to success.

Episode 358 – This Is Why Digging A Well Will Make You More Money Than Buying A Faucet?

What is the difference between getting water from a faucet or a well?

A faucet is easier, but you have to pay for what is being delivered. Also, you don’t own it. If you forget to pay your bill or if they feel you are not worthy, they can turn the water off at any time. You may own the faucet, but you don’t control the water.

A well is something that takes more effort to build, but you own the land, the well, and the water. When it’s done right, it will continue to provide a resource for years without constantly having to pay for it.

When it comes to your marketing, you can either pay for traffic and visitors to your website… or earn it.

In this episode, we will discuss how you make more money in the long run by creating marketing assets versus paying for advertising.

Episode 346 – How to Get Paid More By Working With Virtual Assistants

What did you do with your 168 hours, 10,000 minutes or 600,000 seconds last week? Chances are you spent 1/3rd working, 1/3rd sleeping, and 1/3rd on everything else. “Work to your strengths and hire to your weaknesses” is one of my favorite sayings. I use VA’s to handle tasks like proofreading, blog posting, and email…

Episode 339 – Influencer Marketing with Chris Brogan

Chris Brogan is CEO of Owner Media Group , providing skills for the modern entrepreneur. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.

Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids, and love to explore many challenging and exciting hobbies and pastimes.

Episode 328 – 5 Things That Can Get In The Way Of Thought Leadership

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.