Nothing warms my cockles like a good batch of data. Especially when it comes to helping me to better connect with clients and potential customers. Data is everywhere nowadays, but capturing it, harnessing it and using for the good of your business is a challenge. Our websites are the best place to collect and measure…
As part of my Foresight 2020 series (looking back to forge ahead to make next year the best year ever), I wanted to explore how and why I think email marketing is going to be bigger and better than ever next year). Looking into my “Zoltar” crystal ball, I can see that social media will…
Shawn Finder has always been an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world after competing as one of Canada’s top-ranked tennis players. He started out importing packaging from the Orient and selling to top retailers in North America. However, knowing he always loved selling and list building, he founded ExchangeLeads in…
Why is it better to build a pile of needles versus finding a needle in a haystack? Because the needles are what you use to sow (sew) new business. Yet still, people spend way more time trying to find that needle.
Advertising is typically putting your message out to a large audience and hopes it attracts the right customers at the right time. Marketers try the same concept with email lists. They collect names, but are they the right names and emails at the right time?
The difference is a pile of needles is a group of very targeted customers or influencers who help you focus on getting to your goals faster and better.
Busy business people like contractors, don’t have the time to build relationships like full-time salespeople, but through finding and working with influencers, they can amplify their messages if they simply invest time in specific relationships!
Time to stitch together some new business? In this episode, we will explore how you can build a pile of needles simply by asking yourself some key questions!
Selling Dog Food To Cat People means that just because someone has a pet, it does not mean that they are potential customers for all kinds of pet foods. Yeah they may get a dog some day, but right now they are paying attention to their immediate needs.Everyone needs water. Consumers and businesses need water, but as you start to niche down, you discover there are differences. Home owners are different than renters, and service businesses have different needs for water than manufacturing.Some people treat marketing like everyone is a customer, but are they really? In today’s short attention span theater, you have to get the right message, to the right person, at the right time!
Did you know that the average person get of has…Over 120 Email per DayAbout 200 Unread Emails In Their InboxHas Over 8000 Emails In Their InboxHas Around 40 Email FoldersThis can lead to overwhelm when you are trying to stand out with your marketing messages. We all want to create that perfect email, that gets users to sit up, take notice, and more importantly… Take Action!Your audience is asking themselves 5 questions when they see any email come in when they get a business email…Why is this important to me?How does this help me in my job?Is It Important/Urgent or Important/Not-Urgent? Why should I act on it?Will it save me time or money?Does it mean more work or less work?In this episode, I will discuss the difference between how most people composed email (WIIAM) and how people read it (WIIFM). And get busy cleaning out your inbox!
Michele PW (Pariza Wacek) is the best-selling author of the “Love-Based Business” series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold nearly $50M worth of products and services for her clients over the past 8 years. In her spare time, she also writes and publishes psychological thrillers/mystery/suspense novels.
I had the pleasure of meeting with a new client and their social media team. They wanted to boost engagement on their social media to boost sales. They looked puzzled when I started talking websites and emails? Social media can often be the bright shiny object that distracts for the ultimate goal… MORE SALES! There…
I am sorry to say that if you have made a New Years Resolution, there is an 80% chance at this point it’s already failed. There is a false narrative that it takes 21 days to form a new habit? But, on average, it takes about 66 days before a new behavior becomes automatic.
When it comes to Linked In, chances are you have lots of connections and little action. You also probably have those connections on other social media, in your phone, Quickbooks, and more!
When it comes to Linkedin connections, it’s like a match. It takes a spark to light them, but a flame to reuse them in a way that can actually help you create new business. Here are 3 things that most people can do with their LinkedIn connections…
People often treat marketing like the lottery… All you need to do is SCRATCH & WIN! That was easy? But in reality, if you just play the lottery, you will ultimately loose more than you win. The games are designed not to make you rich, but to make money for the lottery or gambling organization. Few get lucky, so may try and fail.
There are those rare occasions where people figure out a strategy to legally beat the system. Marketing is a lot like the lottery. Once you figure out the formula, you can start to make more money than you spend (a profit). But, there are some basic things that people miss or try to skip over to claim their winnings that hinder their success:
