Email Marketing Archives | The Bacon Podcast

Episode 421 – CRM Relationship Building Principles with Brad Banyas of 366º

Content Marketing, Email Marketing, Funnels, Generating Leads, Landing Pages, Podcast, Relationship Marketing, Sales, Sales Funnels, Social Media, SoftwareBy Brian Basilico December 4, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 25:49 — 35.4MB)

Brad Banyas is an entrepreneur, executive and technology advocate with over 22 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1991. He then started, and subsequently sold, Output Solutions Inc.

Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999. OMI is the go-to resource for emerging mid-size companies that embrace CRM, Marketing Automation and Sales enablement platforms to grow and dominate their niche.

In 2016 Brad Banyas along with Paul Sciandra, Ravi Devulapalli and Thomas E. Orton co-founded 366 Degrees a Relationship Marketing and Sales Automation Platform.

Brad lives in Cumming Georgia with is wife of 27 years Brandy and his three sons, Connor, Cason, Michael and daughter Madeline.

Affiliate Product Info – Links and Description: 366 Degrees www.366.io- The Relationship Marketing + Sales Automation Platform for Small to Midsize Enterprises that manages the execution and delivery of communications across email, landing pages and social connections. The service combines the strength of other platforms such as Nimble CRM, Salesforce, Vidyard video by connecting and automating key engagements around sales, marketing and customer communications to provide a unified view of engagement.

Episode 420 – How To Build An Effective Content Marketing Strategy

Email Marketing, Emotional Intelligence, Niche Marketing, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico December 3, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

You can drive in a nail with a screwdriver… and you can pound in a screw with a hammer… but why would you? Often times that’s they way people treat marketing. They tend to push the kind marketing messages, on the platforms that appeal to them most. Email, Social Media, Video, and Podcasts (like this one) are all viable was to distribute messages, but are your messages targeted enough even when distributed on multiple platforms?

Systems like the DISC or Myers-Briggs allow people to profile people based on the way they communicate. What kind of communications or personality traits does your audience have?

Dominance – Results – Quick Action
Influence – Enthusiasm – Collaboration
Steadiness – Security – Create Stability
Conscientiousness – Quality – Accuracy
In this episode, we will discuss How you can use CRM (Customer Relationship Management) systems, to help target the same message, in a slightly targeted more fashion. And… we do this by discussing Toilet Paper Marketing!

Episode 394 – How To Be More Productive By Taming Your Technology

Affiliate Marketing, Business Tools, Coaching, Email Marketing, Investing In Yourself, Maintenance, Podcast, Productivity, Software, Time Management, Tools, Video, Web Hosting, WebinarsBy Brian Basilico September 3, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

Today is Labor Day and I am laboring over the podcast to keep you informed and in the loop. Most entrepreneurs or solopreneurs work more hours than your typical 9-5 worker, but there are additional payoffs afforded those who control their own time.

If you are like most, you are trading hours for dollars, and that’s OK. The more time you can save the more money you can make. So does it make sense to pay a little bit to save a bunch of time? If you can spend $100 a year to save 1 hour per month that you could bill $100 for… you would be $1100 ahead of the game by the end of the year!

In this episode, I will discuss the products and tools that I use to increase my productivity and help me efficiently make more money…

Acuity Scheduling
Aweber
Evernote
GoToMeeting
Vimeo
A2 Hosting (Bonus)
Here are a few facts about wasted time in your business…

Did you know that over the course of your lifetime, we will spend a total of 3,680 hours or 153 days searching for misplaced items?
We lose an average of 4.5 hours a week looking for documents on our computers, servers or in the cloud.
50% of us… use 4 devices and 9 apps daily.

Episode 373 – Using Online Sales Funnels In Your Business with Cindy Bidar

Auto Responders, Email Marketing, Expert Interview, Sales, Sales Funnels, WebsitesBy Brian Basilico June 19, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 20:56 — 29.0MB)

Cindy Bidar is a highly sought after online business manager specializing in marketing and systems automation for coaches, digital course sellers and freelancers. She’s had the privilege of working with some of today’s most profitable online businesses as a marketing and operations manager. She’s helped train 7-figure marketing teams and oversee the setup and management of hundreds of marketing and sales funnels. She helps her clients scale their business by creating automated systems that improve conversion rates, increase sales, and add more profit to the bottom line.

Episode 363 – What YOU Need To Know About GDPR with Lawyer Bobby Klinck

Auto Responders, Business Trends, Content Marketing, Disruption, Email Marketing, Expert Interview, Legal Advice, Legal Issues, Podcast, Software, WebsitesBy Brian Basilico May 15, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 22:20 — 30.9MB)

Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. He helps other online entrepreneurs safeguard their online businesses.

He formed his company Your Online Genius to give online entrepreneurs the resources they need to protect their businesses without having to spend thousands on a lawyer.

Episode 362 – How To Use Email Marketing? The Money Is In The List!

Content Marketing, Email Marketing, Influencer Marketing, Podcast, Sales, Thought LeadershipBy Brian Basilico May 14, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

There has been a lot of talk about online marketing and privacy and data collection lately. GDPR is a new regulation, primarily that affects contact you may have in the European Union (EU), but will affect anyone who has a mailing list or website

More about that in the next Episode 363 with Bobby Klink.

Email marketing is one of the cornerstones of business that I teach ALL my clients. The Money is in the list.

There are some things you should think about in the process:

Episode 346 – How to Get Paid More By Working With Virtual Assistants

Blogging, Business Tools, Content Marketing, Copywriting, Customer Service, Email Marketing, Podcast, Productivity, Time Management, Virtual AssistantsBy Brian Basilico March 19, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

What did you do with your 168 hours, 10,000 minutes or 600,000 seconds last week? Chances are you spent 1/3rd working, 1/3rd sleeping, and 1/3rd on everything else. “Work to your strengths and hire to your weaknesses” is one of my favorite sayings. I use VA’s to handle tasks like proofreading, blog posting, and email…

Episode 342 – What Does Beer and Social Media Have In Common?

Branding, Cause Marketing, Content Marketing, Email Marketing, LinkedIn, Managing Change, Networking, Podcast, Social Media, WebsitesBy Brian Basilico March 5, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

What does Beer and Social Media have in common? You only rent them (and can be dangerous when combined)! There’s a story all over the internet about a fairly successful company called LittleThings. It WAS a feel-good story page for women built around Facebook. Changes to the Facebook algorithms literally killed the traffic to their page…

Episode 335 – Email Marketing Best Practices with Erik Harbison of Aweber

Business Tools, Content Marketing, Email Marketing, Expert Interview, Generating Leads, Influencer Marketing, PodcastBy Brian Basilico February 7, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 22:28 — 31.1MB)

Erik is the Chief Marketing Officer at AWeber where he drives AWeber’s overall marketing operations, vision and strategy, and oversees core growth disciplines, including business development, social media, PR, brand and content marketing.

Erik has more than 20 years of experience in the marketing and advertising space that includes starting and selling a boutique agency, growing award-winning marketing teams, and launching performance-based campaigns.

He also expresses his passion for marketing by serving as a guest instructor for digital marketing courses at Drexel and Saint Joseph’s Universities. He has also created, and supports as the lead instructor for, the No. 1-nationally ranked online certification course in digital marketing for the University of Vermont.

Erik has contributed and participated as an expert panelist, moderator and speaker at various marketing and advertising events, including iMedia Summit, eTail, Podcast Movement and FinCon. He is a regular contributor to Huffington Post, Entrepreneur.com, MediaPost and AllBusiness.com. His areas of expertise range from building high-performing marketing teams to emerging marketing strategies and performance-based tactics.

Episode 334 – Is Email Marketing Dead? 5 Things To Know About Email Marketing!

Auto Responders, Content Marketing, Customer Service, Email Marketing, Know Your Audience, Marketing Automation, Podcast, Sales, ToolsBy Brian Basilico February 5, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

I hear all the time that “Email Marketing is dead!” That is far from the truth. Email is still an integral part (or should be) of content marketing strategy. Corporations need paper trails so text messaging is not an option at the moment. You can send any more than 100 at a time with your email program…

Category Archives: Email Marketing