Episode 597 – How To Build Awesome Business Relationships Through Email with Ely Delaney

Business To Business Marketing, C-Suite Topics, Email Marketing, Expert Interview, Marketing Automation, Relationship MarketingLeave a comment

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Ely Delaney is an Automated Systems Strategist and the co-founder of Purple Knight Marketing, an education company designed to help entrepreneurs go from surviving to thriving in any economy. He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits” With a passion for connecting people, his best selling training course “Networking Like…

Episode 578 – The Pu-Pu Platter And Creating Content Marketing Samplers

Blogging, Business To Business Marketing, Content Marketing, Ebooks, Email Marketing, Infographics, Podcast, Podcasting, Presentations, Social Media, Video, Webinars, WebsitesLeave a comment

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I’ve been working on my new book “Toilet Paper Math”. Last week I talked about the three “P”s of Thought Leadership and I would be remiss if I did not interject some potty humor. That’s why I am calling this a Pu-Pu Platter of content. A Pu-Pu Platter is a selection of Chinese food that…

Episode 576 – Thought Leadership? You Need To Have Purpose, Passion, And A Plan

Email Marketing, Funnels, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Strategy, Thought Leadership, Trust, Value Proposition, WebinarsLeave a comment

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When people say that they want to be found on social media, that can mean many things. You can be fun, entertaining, controversial, or just a standard user and observer. To make social media REALLY work for your business you have to be able to position yourself as a Thought Leader or someone whose views…

Episode 574 – LinkedIn Is The Best Way… To Follow The Bouncing Customers

Business To Business Marketing, Client Expectations, Customer Relationship Manager, Data Management, Email Marketing, Know Your Audience, LinkedIn, Podcast, Relationship MarketingLeave a comment

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With business in flux, people are moving. They may be changing jobs either by choice or by economic conditions. Just last year, the average job tenure lasted 3-5 years but that may change more rapidly in the coming months and years. Contacts within companies you’ve been doing business with could be here today and gone…

Episode 557 – Direct Marketing Basics with Brian Kurtz

A-B Split Testing, Affiliate Marketing, Direct Response Marketing, Email Marketing, Expert Interview, Facebook Ads, Sales, Sales FunnelsLeave a comment

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Brian Kurtz has had two careers.The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who…

Episode 556 – Bored or Busy? It’s Time To Work Harder!

C-Suite Topics, Change Management, Customer Relationship Manager, Email Marketing, Generating Leads, Managing Change, Mindset, Motivation, Networking, Podcast, Project Management, Relationship Marketing, Strategy, Thought Leadership, Time Management, Virtual Assistants, WebsitesLeave a comment

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We are a week or so into a major change in our business work environments. Many workers have been sent home to either work there, or wait for the business climates to change. During this time of home confinement (in many states) you have an opportunity to be either bored or busy. If you are…

Episode 546 – Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up?

Advertising, Email Marketing, Facebook Ads, Google Adwords, Know Your Audience, LinkedIn, Podcast, Sales, Social Media, Strategy, Value PropositionLeave a comment

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I saw this video online where a math (multiplication) was done the traditional way (how I learned) and the NEW way (putting numbers in a table and working it in phases). The old way took 20 seconds where the new way took over 3 minutes? New math is everywhere, especially at the grocery store in…

Episode 540 – How To Make Great Business Relationships… As Easy AS 1-2-3!

A-B Split Testing, Drip Email Sequences, Email Marketing, Engagement, Generating Leads, Know Your Audience, PodcastLeave a comment

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Collecting names is great. Having a big email list is preferred, but sometimes less is more. As you collect names what follows is more important than the original contact. Can you build a know like and trust with the person behind the email? Sometimes, it takes a little finess and personal touch to create engagement,…

Episode 538 – The Details Is In The Data – How To Better Collect And Use Info From Your Website

Customer Relationship Manager, Data Management, Email Marketing, Google Analytics, Know Your Audience, Podcast, Reporting, WebsitesLeave a comment

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Nothing warms my cockles like a good batch of data. Especially when it comes to helping me to better connect with clients and potential customers. Data is everywhere nowadays, but capturing it, harnessing it and using for the good of your business is a challenge. Our websites are the best place to collect and measure…

Episode 528 – Foresight is 2020 – Why You Need To Recommit To Email Marketing?

Advertising, Content Marketing, Email Marketing, Influence, Know Your Audience, Networking, Podcast, Social MediaLeave a comment

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As part of my Foresight 2020 series (looking back to forge ahead to make next year the best year ever), I wanted to explore how and why I think email marketing is going to be bigger and better than ever next year). Looking into my “Zoltar” crystal ball, I can see that social media will…