Episode 987 – The 3 Things That Make Marketing Harder

Advertising, Artificial Intelligence, C-Suite Topics, Content Marketing, Email Marketing, Mindset, Organic Marketing, Podcast, Relationship Marketing, Social Media, Thought LeadershipLeave a comment

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It’s incredible how fast things change. Do you remember that slogan? “You’ve Come A Long Way, Baby.” That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971. It lasted only three years but was…

Episode 985 – What’s Old Is New

Artificial Intelligence, C-Suite Topics, Content Marketing, Email Marketing, Mindset, Organic Marketing, Podcast, Relationship Marketing, Social Media, Thought Leadership, WebsitesLeave a comment

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A question often asked is whether it was easier to reach your buying audience in the past or today. My answer is both. Less choice meant you had less to learn but took a more significant risk. With more choices, you have more to learn and often have to use more marketing platforms to reach…

Episode 982 – Best Of – Seconds… Chance Interactions

Accountability, Advertising, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Email Marketing, Human To Human, LinkedIn, Podcast, Social Media, Strategy, WebinarsLeave a comment

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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…

Episode 971 – The New Artificial Intelligence Internet Traffic Jam and WHY You Should Care?

Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Data Management, Email Marketing, Engagement, Podcast, Relationship Marketing, Sales, Strategy, Thought Leadership, WebsitesLeave a comment

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One big difference between Chicago and Raleigh is traffic. Chicago has basic north-south east-west routes and a lake that stops you from going east at one point. Raleigh has roads that can go east-west-north-south within a few miles, and you cannot live without a GPS. Also, Chicago has many 8-12 lane roads while Raleigh has…

Episode 944 – Best Of – How To Build Awesome Business Relationships Through Email with Ely Delaney

Business To Business Marketing, C-Suite Topics, Email Marketing, Expert Interview, Marketing Automation, Relationship MarketingLeave a comment

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Ely Delaney is an Automated Systems Strategist and the co-founder of Purple Knight Marketing, an education company designed to help entrepreneurs go from surviving to thriving in any economy. He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits” With a passion for connecting people, his best selling training course “Networking Like…

Episode 935 – It’s the Most Thankful Time of the Year

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Email Marketing, Human To Human, Podcast, Relationship Marketing, Sales, Strategy, SuccessLeave a comment

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It’s that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We’re tweaking our brands and checking it twice, revamping websites, and optimizing systems with…

Episode 933 – What is Relationship Marketing?

C-Suite Topics, Content Marketing, Email Marketing, Human To Human, Podcast, Relationship Marketing, Sales, Strategy, Virtual SellingLeave a comment

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I’ve heard it said that to succeed in business, you must master business tools. Some businesses make do with what they can afford, while others highly invest in cutting-edge technologies. With the advent of AI, companies hope that data can be gathered, processed, analyzed, and implemented faster and at a lower expense by a computer…

Episode 931 – How Well Do You Vet Your Prospective Clients?

C-Suite Topics, Content Marketing, Email Marketing, Generating Leads, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Sales, Strategy, Success, WebsitesLeave a comment

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Dog daycares have to vet their potential customers before they can become customers. First, they are required to have the right vaccinations to prevent doggie flu, kennel cough, and more. Next, they have to pass a temperament test. They put your dog in the play area with one to two other dogs that have been…

Episode 927 – Falling for the Forest from the Trees

C-Suite Topics, Content Marketing, Drip Email Sequences, Email Marketing, Engagement, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Strategy, WebsitesLeave a comment

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The phrase, “can’t see the forest for the trees,” means that someone is so focused on small details or individual parts of a situation that they fail to see or understand the larger picture or the overall context. In other words, it suggests that a person is too preoccupied with minor, irrelevant, or unimportant aspects…

Episode 919 – Who is More Useful to Your Business? A CMO or a CRO?

Branding, C-Suite Topics, Content Marketing, Data Management, Email Marketing, Entrepreneurship, Generating Leads, Human Capital, Podcast, Relationship Marketing, Social Media, Strategy, Success, SystemsLeave a comment

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I think I can safely say that you don’t go into business to lose money… unless you intentionally do so for a tax write-off. Yet making money is not as easy as it’s often characterized. It takes a great idea mixed with execution. It takes hard work mixed with luck. And, it takes money mixed…