Business Tools Archives | The Bacon Podcast

Episode 431 – Building A Phone Based Software App For Your Business with Michael Hesek

Business Tools, Business Trends, Expert Interview, Investment, Physical Products, Podcast, Project Management, SoftwareBy Brian Basilico January 9, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 24:49 — 34.3MB)

Michael has been writing software for nearly 20 years. Working as a consultant for most of his career, he has been exposed to a variety of technologies and techniques used in the development of custom software. He currently works in a number of programming languages which he uses to help build solutions for companies looking to improve a specific process or solve an existing business problem.

From desktop to web and mobile solutions, he has built applications for small and large businesses tailored to thier unique requirements and needs. His organized, detail-oriented approach to software development allows for the creation of a project lifecyle which clients have full involvement in. This produces software that focuses on user experience and efficiency while reducing unnecessary costs and system maintenance over time.

Always looking to learn new things, he is involved in a number of software development user groups and mastermind groups. As a loving husband and father of two, he enjoys his time away from the keyboard with his family exploring the outdoors, traveling, and making memories.

Episode 430 – How To Improve Business Relationships – 5 Easy Tips

Business Tools, Client Expectations, Customer Relationship Manager, Customer Service, Generating Leads, Know Your Audience, Marketing Automation, Podcast, Project Management, Sales, Time ManagementBy Brian Basilico January 7, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

We all have them… CRMs (Customer Relationship Manager). They can be as simple as an address book and as complex as a custom database system. The bottom line is they all have one thing in common… DATA! Names, address, emails, addresses, and some include the ability to track conversations, transactions and more. Have you ever…

Episode 413 – Why You May Be Leaving 74% Of Your Sales On The Table – with Arthur Carmazzi

Branding, Business Tools, Client Expectations, Emotional Intelligence, Expert Interview, Know Your Audience, Mindset, Podcast, Psychology Of Social Media, SalesBy Brian Basilico November 7, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 24:04 — 33.2MB)

Arthur is ranked as one of the world’s Top 10 most influential thought leaders in leadership and organizational culture by Global Gurus. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s brain clarity research and gamification methodologies have influenced the training and leadership development industry through his unique neuroscience and game-based psychological approaches to leadership and corporate culture transformation.

His innovative tools, assessments, and games, have a visible ROI on marketing conversion, engagement, productivity, and effective behavior modification. His research on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes has been the inspiration of the Colored Brain model used across multinationals in 52 countries. DCI has over 400 licensed Directive Communication (DC) Psychology leadership and culture trainers in 18 different countries who are delivering Value to clients globally.

Episode 394 – How To Be More Productive By Taming Your Technology

Affiliate Marketing, Business Tools, Coaching, Email Marketing, Investing In Yourself, Maintenance, Podcast, Productivity, Software, Time Management, Tools, Video, Web Hosting, WebinarsBy Brian Basilico September 3, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

Today is Labor Day and I am laboring over the podcast to keep you informed and in the loop. Most entrepreneurs or solopreneurs work more hours than your typical 9-5 worker, but there are additional payoffs afforded those who control their own time.

If you are like most, you are trading hours for dollars, and that’s OK. The more time you can save the more money you can make. So does it make sense to pay a little bit to save a bunch of time? If you can spend $100 a year to save 1 hour per month that you could bill $100 for… you would be $1100 ahead of the game by the end of the year!

In this episode, I will discuss the products and tools that I use to increase my productivity and help me efficiently make more money…

Acuity Scheduling
Aweber
Evernote
GoToMeeting
Vimeo
A2 Hosting (Bonus)
Here are a few facts about wasted time in your business…

Did you know that over the course of your lifetime, we will spend a total of 3,680 hours or 153 days searching for misplaced items?
We lose an average of 4.5 hours a week looking for documents on our computers, servers or in the cloud.
50% of us… use 4 devices and 9 apps daily.

Episode 376 – What Is The Perfect Marketing Strategy For Your Business? Part 6 – Making It Count

Blogging, Business Tools, Content Marketing, Google Analytics, Know Your Audience, Making Money Online, Navigation, Podcast, Social Media, WebsitesBy Brian Basilico July 2, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

People when they mow their lawn often run out of gas… literally. Cars have gas gauges to avoid that problem. Your website has a gauge also when you install Google Analytics on it. It’s how you measure the effectiveness of your content marketing and social media to determine what is working and not.

What you want to know is:

Who – Is visiting your website
What – Content they consume
Where – the US vs Interventional
When – What affected the increase or decrease in traffic
Why – to Kick Tires or to Buy?
In this episode, we will explore how Google Analytics is akin to using Quickbooks to measure your profits and losses. It works in harmony with your website, content creation, and distribution. What gets measured… gets done!

Episode 374 – What Is The Perfect Marketing Strategy For Your Business? Part 5 – Social Proof

Blogging, Business Tools, Content Marketing, Facebook, Google+, Instagram, LinkedIn, Pinterest, Podcast, Social Media, Twitter, WebsitesBy Brian Basilico June 25, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

Social Media (in my humble opinion) is three things in this order… A Relationship Building Tool 1st, A Content Delivery Platform 2nd, A Sales Platform 3rd. If all you do is sell, then people will tune you out as noise. You have to create engagement and interaction. Engagement earns you the opportunity to post promotional content in the form of informational blogs or podcasts.

In this episode, we will discuss the parts of social media:

Images
Headlines
Calls To Action
Hashtags
And the main business social platforms of Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram.

Episode 367 – Expanding Your Social Reach On LinkedIn with Nimble and CEO Jon Ferrara

Business Tools, Expert Interview, LinkedIn, List Building, Marketing Automation, Networking, Podcast, Relationship Marketing, Reporting, Sales, Sales Funnels, SoftwareBy Brian Basilico May 30, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 24:44 — 34.2MB)

Jon Ferrara is a CRM and Relationship Management entrepreneur and noted speaker about Social Media’s effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform, his most recent venture Nimble.com. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs).

Episode 351 – Web Hosting Concepts with A2 Hosting CMO Corey Hammond

Business Tools, Expert Interview, Podcast, Software, Web Hosting, WebinarsBy Brian Basilico April 4, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 17:05 — 23.7MB)

Corey Hammond is the Chief Marketing Officer of A2 Hosting and is an experienced digital marketer with a long track record of building online businesses. His experience starting in the agency world running client campaigns from small businesses all the way to enterprise clients. He then moved into web hosting in 2010. He is currently the CMO for A2 Hosting where he oversees growth initiatives for the company.

Episode 349 – Managing Your Social Media Marketing Calendar Using CoSchedule with Garrett Moon

Business Tools, Content Marketing, Expert Interview, Marketing Automation, Podcast, Productivity, ToolsBy Brian Basilico March 27, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 27:26 — 37.9MB)

Garrett Moon is the CEO and Co-Founder at CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 9,000 marketing teams stay organized in more 100 countries around the world. In 2016, CoSchedule was named one of the top five startups in Tech. Co’s Startup of the Year Competition.

As a thought leader, Garrett is the author of “The 10x Marketing Formula” and has been blogging and speaking about content marketing, social media marketing, and startup business for more than eight years. He’s been featured on sites like Forbes, Entrepreneur, AdWeek, and Content Marketing Institute.

Episode 348 – This Is Why Social Media Is On Its Way Out?

Business Tools, Content Marketing, Facebook, LinkedIn, Podcast, Social MediaBy Brian Basilico March 26, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB)

You should be angry with Facebook.. they offered us all a false sense of trust. But what did you really expect? Facebook sucked us in by connecting you with your friends and past. Then, they opened up for businesses. But what business are they really in? In exchange for free access… they use social profiling to…

Category Archives: Business Tools