Episode 922 – Best Of – Expanding Your Social Reach On LinkedIn with Nimble and CEO Jon Ferrara

Jon Ferrara is a CRM and Relationship Management entrepreneur and noted speaker about Social Media’s effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform, his most recent venture Nimble.com. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs).

Episode 921 – Is it Time to Get New Business Cards?

The business card’s origin can be traced back to around the time of the Pilgrims and Plymouth Rock. Visiting Cards were used in the 17th century. Although they were standardized in size to fit in business card holders and Rolodexes, people have been trying to improve on them or make them stand out with odd…

Episode 897 – I Lost It All… And Why I’m Happy About It!

Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad’s hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the…

Episode 895 – Tag… You’re In! Segmenting Secrets

In my last post, I talked about how segmenting your audience can help your business communications but how it can often look like a junk drawer. I also stated that I was in search of answers. So, I wanted to follow up and share with you what I have learned and discovered. It may have…

Episode 874 – Best Of – Managing Your Social Media Marketing Calendar Using CoSchedule with Garrett Moon

Garrett Moon is the CEO and Co-Founder at CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 9,000 marketing teams stay organized in more 100 countries around the world. In 2016, CoSchedule was…

Episode 870 – Best Of – How Artificial Intelligence Can Improve Your Business Meetings with Avish Bhama

Avish Bhama is the founder and CEO of Sonia Automation, a technology company that builds A.I. to automate client facing workflows. Prior to Sonia, Avish co-founded Vaurum, a bitcoin exchange, and Mirror, a fintech startup. Avish began his career as a derivatives trader and worked at Apple on their foreign exchange team. He resides in…

Episode 860 – From Downturn To Disaster – Business Continuity with Erika Andresen

Erika Andresen, CBCP, JD, MPA, is a recovering lawyer after nearly two decades of experience in both the corporate finance world and the military. Erika became a subject matter expert on national security and disaster preparedness and response while advising different commands on their authorities and during high-risk situations in Afghanistan. Her work with actual…

Episode 857 – What’s Your Marketing Mousetrap? – Part 3

In this final part of the series, I wanted to show how and why following traditional marketing thinking can hamper your success in B2b marketing. B2b marketing differs from consumer marketing because it’s more relational than transactional, and it often takes longer to go from awareness to trust. That means that there are more steps,…

Episode 855 – What’s Your Marketing Mousetrap? – Part 2

In part 1 of this series, I hinted that in this post I was going to outline a system we are working on that helps capture data from visitors in a way that traditional methods are either missing or lacking. I decided that before I devolve the system, I should add a little context as to…

Episode 854 – Profitable Virtual and Hybrid Events with Julie Migliacci

Julie Migliacci has over 17 years of high-touch customer service and event planning under her belt. There isn’t an event type she hasn’t planned before, from large celebrity fundraisers, virtual conferences and premier cooking shows. She is always up for a new challenge and creating unique experiences for clients and their guests. Hailing from France,…