Episode 360 – What Do You Stand For And Who Will Sit For You?

Influence, Know Your Audience, Mindset, Podcast, Presentations, Social Media, Speaking, Storytelling, Thought LeadershipLeave a comment

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Whether you are speaking from a stage or on Social Media, you are standing on a platform. Glossophobia is the fear of public speaking. It’s an anxiety caused by the feeling of not being good enough, but that fear could also relate to (and often does) creating content. Your job is to create a unique view that people can relate to and take action upon. 

Your platform is also whatever media or medium you choose.
Writing
Art
Music
Podcasting
Video
Social Media – Multiple platforms

In this episode, we will explore what you need to think about when you are trying to create influence with an audience, whether you are standing on stage or typing on a keyboard!

Episode 354 – The Lost Art Of Integrity… Is Character More Important Today?

Investing In Yourself, Know Your Audience, Making Money Online, Managing Change, Podcast, Storytelling, Thought LeadershipLeave a comment

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I was having a coffee with my mentor Al, when this question came up. “Is integrity dead? Is character more important today than ever before?” In this world of social media, fake news, a

nd sales pitches coming harder and faster than ever before in history… the answer is “Yes… But!”

I have been on a track of ‘Thought Leadership’ and using tools to get your messages found and acted upon. What happens when your messages and your deliverables are not aligned?

That’s what integrity is. You are who you are in your car… or online!

When you sell products or services online, you and your clients have to answer 3 basic questions:

Can They Afford It?
Do They Want To Change?
Can They Be Held Accountable?
In this episode, we will explore this and so much more and what it has to do with your messaging, sales and ultimately your social media integrity! 

Episode 338 – Why Nobody Cares What You Say On Social Media Any More?

Branding, Content Marketing, Know Your Audience, LinkedIn, Managing Change, Podcast, Relationship Marketing, Social Media, Storytelling, Thought LeadershipLeave a comment

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In this super-charged, hyperactive world of news and misinformation, it’s getting harder and harder to get people to pay attention to you and your messages. If people share your views they may pay attention, but information overload is having an impact on engagement on social media today! So how do you stand out above the…

Episode 333 – Becoming A Thought Leader By Doing Good with Warren Whitlock

Expert Interview, Influence, Influencer Marketing, Podcast, Storytelling, Thought LeadershipLeave a comment

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Warren Whitlock has been pushing into the future for decades. Producing New Media content since 1969. Online since 1981, Selling online since 1986. Wrote the first social media book about Twitter in 2008.

Now helping businesses understand how the world will change even faster, and how to profit in this hyper volatile world. Warren is an advisor to leading edge companies and those that want rapid growth. A leading influencer in blockchain, martech, solar energy and health tech.

Episode 332 – How Can You Influence An Audience Better… Opinions or Story?

Generating Leads, Opinion, Podcast, Storytelling, Thought LeadershipLeave a comment

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I always say we have three jobs no matter what your position is and what kind of business you are in… the “Sales”, “Marketing”, and “Customer Support” business. When we are working with clients or potential clients, we have to communicate features and benefits. These positions and details can come in two forms… Opinions and Story.

They are defined like this:

Opinion – “a view or judgment formed about something, not necessarily based on fact or knowledge”
Story – ” an account of past events in someone’s life or in the evolution of something”
In this episode, we will discuss both and how they can affect your being perceived as a Thought Leader. Both have a place in business and both have certain powers of persuasion that can make a big difference in the areas of  “Sales”, “Marketing”, and “Customer Support”.

Episode 329 – Storytelling and Thought Leadership with Michael Hauge

Branding, Content Marketing, Influencer Marketing, Niche Marketing, Storytelling, Thought LeadershipLeave a comment

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MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood’s top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon.

Applying those same powerful story principles, Michael now coaches independent consultants, speakers, marketers, entrepreneurs and business leaders, and has presented seminars, lectures, and keynotes in person and online to more than 80,000 participants worldwide.

Michael is the bestselling author of Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read, as well as the 20th Anniversary Edition of his classic book Writing Screenplays That Sell. His latest book, Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers and Clients – Simply, Quickly and Profitably, has just been released in digital, audio and print formats.

According to Will Smith, “No one is better than Michael Hauge at finding what is most authentic in every moment of a story.”

Episode 288 – Why Did Social Media Become So Anti-Social? STOP IT!

Influence, Opinion, Podcast, Relationship Marketing, Reputation, Social Media, StorytellingLeave a comment

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Have you ever posted something on social media that you have regretted? Question 2: Did you regret it because it was wrong, or because other people hijacked the post and started a war with you and you friends on a topic you feel passionate about. If people are killed because of hate in foreign countries, I can…

Episode 281 – Simplifying Your Sales Process with Mark S A Smith

Disruption, Expert Interview, Generating Leads, Podcast, Relationship Marketing, Sales, StorytellingLeave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the…

Episode 278 – Good Things Happen When You Speak Your Audiences Love Language

Branding, Coaching, Content Marketing, Emotional Intelligence, Generating Leads, Influence, Mindset, Podcast, Relationship Marketing, StorytellingLeave a comment

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If you want to get your customers attention and appeal to their hearts, you have to communicate with them in the way they want to be communicated to. There are three podcasts that I think could help your wrap your arms and head abound what I will be discussing here today (but listen after you…

Episode 267 – Storytelling Made Easy- Persuade and Transform Your Audiences, Buyers, and Clients with Michael Hauge

Branding, Content Marketing, Copywriting, Expert Interview, Podcast, StorytellingLeave a comment

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MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood’s top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan…