Episode 518 – Give Your Content A Little Bit Of R.E.S.P.E.C.T.

What you want Baby, I got it What you need Do you know I got it? All I’m askin’ Is for a little respect That song was a theme song for a generation of women, but today we all could use a little more R.E.S.P.E.C.T. with our content marketing. RESPECT  is defined as a feeling…

Episode 517 – So You Want To Be A Podcaster? with Todd Cochrane

Todd Cochrane, CEO of RawVoice/Blubrry, wrote the book on podcasting. Well, at least the first one: “Podcasting: The Do-It-Yourself Guide.” The founder of the People’s Choice Podcast Awards and the Tech Podcast Network, he’s also credited with introducing the first advertisers into podcasting, GoDaddy. Cochrane was inducted into the inaugural class of the Podcast Hall…

Episode 486 – How Can A Pile Of Needles Attract Your New Customers?

Why is it better to build a pile of needles versus finding a needle in a haystack? Because the needles are what you use to sow (sew) new business. Yet still, people spend way more time trying to find that needle. 

Advertising is typically putting your message out to a large audience and hopes it attracts the right customers at the right time. Marketers try the same concept with email lists. They collect names, but are they the right names and emails at the right time? 

The difference is a pile of needles is a group of very targeted customers or influencers who help you focus on getting to your goals faster and better.

Busy business people like contractors, don’t have the time to build relationships like full-time salespeople, but through finding and working with influencers, they can amplify their messages if they simply invest time in specific relationships!

Time to stitch together some new business? In this episode, we will explore how you can build a pile of needles simply by asking yourself some key questions! 

Episode 448 – LinkedIn Profile & How To Brand Yourself Better With It?

What do you think LinkedIn is? If you are like most people (including Microsoft who owns it) it’s considered the best play to find and post a job on the internet. It’s so much more than that… it one of the the best personal branding tools out there (yes better than Facebook and Instagram combined)!…

Episode 446 – Are You Asking Yourself… The Reason I Am Doing This Is?

When Someone asks “Who Is your Perfect Audience” and they answer “Everyone”… They are REALLY saying “They Don’t Really Know?”. If you don’t know who you are talking to, how are you supposed to know what to say to them? Marketing is a process. Do you understand WHY you are doing it? Of course to…

Episode 442 – What To Do When People Attack You Online?

Have you ever posted anything on social media and regretted it later? I am sure most of you have. This weekend I did!

Normally when people start to argue and get mean and start attacking me or my friends, I will simply take it down. But this time was different… I was sharing my emotions to a tragedy that hit too close to home and I stood my ground. AND I learned a lot that I want to share it with you.

Episode 437 – Don’t Just Build A Business But Make A Difference – The Hero Factor with Jeffrey Hayzlett

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and C-Suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.

Episode 410 – Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

Marketing is the process of composing brand messages, delivering those messages, and measuring those results. A strategy is a bit more complex. It has multiple angles and can have multiple goals depending on what you want to achieve.

Most strategies are built around generating sales (which is good), but often people try to bypass the process taking the time to tell your story or convince people to stay in the loop until they are READY to make a purchase from you.

Episode 393 – Little Voice – Big Business and Scaling Success with Nadia Finer

Are you sick of working crazy hours for tiny profits? Are you stuck playing small?
Nadia Finer, a powerhouse business coach, wickedly funny international speaker and author of Little Me Big Business is here to help you unleash the BIGness in your business.
Don’t be fooled by Nadia’s sweet appearance and adorable voice. Nadia is feisty and fearless. Rather than hide behind her insecurities, she has turned her little voice into her secret weapon and used it to build a unique personal brand. She now helps struggling business owners all over the world embrace who they really are, work smart, and scale up.
Nadia’s approach is the perfect combination of laser-focused business strategy, kick ass action taking and laugh your pants off humour.
The world needs you. Your people need you. They’re waiting for you to get on with it! Stop holding yourself back. Stop keeping yourself small. Nadia will help you go big in your business so you can create a bigger future, help more people and have a bigger impact on the world. Yeah!

Episode 390 – I’ll Have What She’s Having… The Secret of Success

Have you ever seen the movie “When Harry Met Sally”? There is a famous Restaurant Scene where Harry and Sally are talking about relationships and Sally starts to act out a Fake Orgasm. A lady in the diner (Rob Reiner”s Mom in real life) says “I’ll have what she’s having”. That iconic scene shows how people act vicariously through other people’s actions or successes.

You can create a buzz about your product or service by getting people to order what others find success with…

Spotlighting Successes
Prophetizing Profits
Renting Resources – Build a Team 
In this episode, I will define 3 “Dont’s” and 3 “Do’s” to help you build the success of your products and services, but sharing success stories of your clients and users.