Episode 142 – A New Way To Think About Social Media

I am a big proponent of using social media in your business, but I have started to look at it in a different light. Instead of thinking of it as just a bunch of individual platforms, I am starting to see how it can become an excellent content curation platform that builds business and drives…

Episode 136 – Marketing Your Business With Recycled Content

I just wrote a book, and i did it all through repurposed content or content developed with the purpose of writing a book. Not all of you content has to hit the internet once and die… if you have a plan.  In this episode, I will take you behind the scenes of  how I wrote…

Episode 134 – Creating Engagement With New Audio & Video Tools

The use of audio and video in content marketing is exploding. We have talked about Blab and Periscope before, but there are new things coming at us in a rapid fire pace. Facebook added Live for people with IOS devices. There is a new audio platform called Anchor which is a platform to start audio conversations. Google…

Episode 132 – Creating Content With A Purpose

We all generate content in business. It could be as simple as an email or text and can be as complex as a complete training course. The development of the Bacon System is just that. It starts with the training modules, and then leads to videos, audios, slides (that are shared on SlideShare), blogs, and…

Episode 126 – Monetizing Content Creation

You are in business to make money right? So why not create content to share on the internet that can make you money as well? It starts with understanding the end game… do you want to create a book, and ebook, a course? Why not use the material you are creating to make more money from…

Episode 124 – What Does Golf Have To Do With A Marketing Strategy That Works?

I Love Golf! It’s a simple little game where you are trying to hit a little white ball, hundreds of yards away, into a little cup in the ground. Sounds simple right? Trust me it is not. The average golfer shoots 100 (on a par 72 course) meaning golfers make an average of 28 mistakes per…

Episode 120 – Make Marketing Fun

Marketing is often looked at as strategic measurable work. But sometimes, you can make marketing fun. I do a daily caption contest in Facebook. Does that make me $1,000,000,000 a week? No. Does it keep me an my business top of mind? Oh heck yeah! There are so many new ways to get your message…

Episode 94 – Feed The Social Media Beast By Curating Content

Social Media is a Hangry Beast (hungry and angry). It loves to be fed a steady diet of content if it’s going to be your friend and work for you. There are two kinds of content – OPC (other people’s content), and your original content. OPC helps you build credibility by association. If you find great…

Episode 88 – Blabbing About Blab! New Video Marketing Tools

Blab (blab.im) is a new video marketing tool that author & speaker Joel Comm calls the Google Hangout Killer. It allows 4 people to be on screen at the same time and offers the ability to Tweet (Twitter) and chat at the same time. It’s easy, and works on desktops (making it more accessible that…

Episode 86 – Up Periscope! New Video Marketing Tools

Change is constant, and so is the flood of new tools hitting the social media landscape. There are a handful of new personal video broadcasting platforms. These include Periscope, Meerkat, Blab, and Facebook Mentions. Periscope.tv is the focus of this podcast. It’s an app that works on Apple App and Google Play stores. Periscope allow your to…