Episode 471 – Books Are Not Just For Paper Anymore And Why YOU Should Write One with Heidi Thorne

Dr. Heidi Thorne, MBA/DBA, is a business speaker and author with over 25 years of combined experience in sales and advertising, including over 15 years as editor and advertising director of a trade newspaper covering the plumbing and mechanical contracting trades. In addition to two advanced business degrees (MBA/DBA), Heidi also has five years of experience teaching at the college level. Her business, Thorne Communications LLC, was also a promotional products distributor for 17 years.

Heidi has been an active blogger since 2010, and is the author of several business print books, eBooks, and audio books on small business and self publishing. Her goal is to help authors avoid embarrassing and expensive mistakes when self publishing.

As a professional business speaker, Heidi has done presentations on sales, social media, and self publishing with many business associations and chambers of commerce. She now hosts a regular audio and video podcast, The Heidi Thorne Show, where she discusses self publishing news and views. Heidi has also been a guest on many podcasts and educational webinars over the years. As well, she shares her knowledge and experience through her online courses on Udemy.

Episode 304 – Are You Growing Your Business From What You Are Learning?

Do you have books on a shelf that you have purchased and not read? Do you have any training programs on your hard drive, that you have never completed or never even opened? If so you are not alone. People buy a lot of things with good intentions, but from my experience, only 20% of…

Episode 287 – The Power Of Writing & Marketing Books For Your Business with Kathleen Gage

What started in 1994 as a corporate training business, working with government agencies including city, state and federal agencies has transformed into a consulting firm working with entrepreneurs who are ready to impact their clients in a powerful way. Ask Kathleen Gage if she planned it this way and she will be the first to…

Episode 203 – Going From Book – To Business – To Consulting with Patricia Iyer

Pat Iyer MSN RN LNCC is a medical liability expert, professional speaker, author, and coach. She works with healthcare providers who want to reduce risks and improve patient safety. LNCC is the certification granted by the American Association of Legal Nurse Consultants and is the only legal nurse consulting certification which meets the standards of…

Episode 185 – Writing Ebooks For Influence & Profit – With Kristen Joy

Kristen Joy decided she was “unemployable” at the tender age of six when she started her first business making and selling pet rocks. She’s never been able to “hold down a real job…” ever. A serial entrepreneur, in 2003 she turned her life-long love of reading and writing into a full-time career she LOVES, teaching…

Episode 136 – Marketing Your Business With Recycled Content

I just wrote a book, and i did it all through repurposed content or content developed with the purpose of writing a book. Not all of you content has to hit the internet once and die… if you have a plan.  In this episode, I will take you behind the scenes of  how I wrote…

Episode 133 – The Art Of Marketing Your Book with D’vorah Lansky

D’vorah dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider’s Club. You can try it for the entire month for only $1.00! [button link=”https://baconpodcast.com/dollar-special/”]READ MORE >[/button] D’vorah Lansky, M.Ed.,has been marketing online and…

Episode 132 – Creating Content With A Purpose

We all generate content in business. It could be as simple as an email or text and can be as complex as a complete training course. The development of the Bacon System is just that. It starts with the training modules, and then leads to videos, audios, slides (that are shared on SlideShare), blogs, and…

Episode 126 – Monetizing Content Creation

You are in business to make money right? So why not create content to share on the internet that can make you money as well? It starts with understanding the end game… do you want to create a book, and ebook, a course? Why not use the material you are creating to make more money from…

Episode 124 – What Does Golf Have To Do With A Marketing Strategy That Works?

I Love Golf! It’s a simple little game where you are trying to hit a little white ball, hundreds of yards away, into a little cup in the ground. Sounds simple right? Trust me it is not. The average golfer shoots 100 (on a par 72 course) meaning golfers make an average of 28 mistakes per…