Episode 444 – 5 Myths About Online Marketing That Need To Be Busted

I had the pleasure of meeting with a new client and their social media team. They wanted to boost engagement on their social media to boost sales. They looked puzzled when I started talking websites and emails? Social media can often be the bright shiny object that distracts for the ultimate goal… MORE SALES! There…

Episode 428 – What Will Be The Most Impactful New Marketing Trends For 2019?

As the year draws to a close, I reflect back about all I have learned. I had so man great interviews with CEOs, CMO’s and an whole bunch of other Os who helped me (and hopefully you) learn about what was trending during the last year!

There are some things that I have seen recently, that I think will definitely influence how we need to communicate with new and old customers in the coming year. Some are pretty straight forward while others are a bit more controversial…

What’s Old Is New
Social Media Under Fire
More Targeted Relationship Marketing
The Death Of The Talking Head
Change Is Inevitable
In this episode, I will lay out my ideas about what you need to thing about and pay attention to in the coming year! Thanks for being a new or avid listener, and please share this podcast with your friends and associates. I would love to get your subscribes, and reviews and other podcast listening platforms. Thanks and Happy New Year!

Episode 424 – 5 New Ways On How-To Use Audio & Video In Your Marketing

Creating Content is a great way to distribute your marketing messages, but Audio 7 Video Can be intimidating to some people. It’s really easier than you think? There are simple tools and methods almost anyone can use to grow their sphere of influence. Some of these include: Alexa Flash Brief – Audio Minute Podcast Social…

Episode 401 – Creating Influence and Awareness With Interviews with Cathy Demers

Founder of BusinessSuccess.com and Host of the popular Business Success Cafe, Cathy Demers is not a “wanna be” when it comes to proven business success. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars!

She’s amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO.

Cathy is a sought-after expert and has presented keynotes and courses for organizations worldwide including the Women Presidents’ Organization, Wired Women, and Novice to Advanced Marketing Systems to name just a few.

Known for her direct, but friendly and supportive, style as well as her business savvy and her “let’s get ‘er done” approach, Cathy combines the wisdom that comes from her vast business experience with her unique talent for helping business owners get clear…stay focused…take inspired action…and get fantastic results!

Episode 399 – Creating Viral Social Video In Animoto with Jason Hsiao

Jason Hsiao is the co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before. With the mission of empowering everyone to create powerful videos regardless of age or experience, Jason founded Animoto with his high school and Dartmouth College friends back in 2006.

Animoto’s certified partnerships with Facebook, Instagram, YouTube, and the Small Business Administration give it unique insight into the changing social media and business landscape — which may be why more than 1-million businesses around the world are already using Animoto to create marketing videos. Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central.

Episode 394 – How To Be More Productive By Taming Your Technology

Today is Labor Day and I am laboring over the podcast to keep you informed and in the loop. Most entrepreneurs or solopreneurs work more hours than your typical 9-5 worker, but there are additional payoffs afforded those who control their own time.

If you are like most, you are trading hours for dollars, and that’s OK. The more time you can save the more money you can make. So does it make sense to pay a little bit to save a bunch of time? If you can spend $100 a year to save 1 hour per month that you could bill $100 for… you would be $1100 ahead of the game by the end of the year!

In this episode, I will discuss the products and tools that I use to increase my productivity and help me efficiently make more money…

Acuity Scheduling
Aweber
Evernote
GoToMeeting
Vimeo
A2 Hosting (Bonus)
Here are a few facts about wasted time in your business…

Did you know that over the course of your lifetime, we will spend a total of 3,680 hours or 153 days searching for misplaced items?
We lose an average of 4.5 hours a week looking for documents on our computers, servers or in the cloud.
50% of us… use 4 devices and 9 apps daily.

Episode 341 – What’s New With Digital Publishing with Michael Schmidlen

Michael E. Schmidlen is a serial solo entrepreneur (aka “Solopreneur”) who has successfully run his multi-million dollar, home-based business for over 24 years. An Angel Investor and Published Collaborative Author, Michael is currently “working” on finishing his own first book, “THE Underwear Entrepreneur” – “The Definitive Guide To Working From Home”, where he shares his many business experiences and unique stories. The book is designed to be a blueprint for other small business owners, would-be entrepreneurs and start-ups to beat the overwhelming odds to create a successful, thriving small business model. He is also currently publishing two new business-themed magazines: CRUSHING IT Magazine and VIRTUAL COMPANY Magazine, in addition to running his home-based business.

He is also building a new B-2-B Hybrid Digital Marketing Agency, “Old Bulls Marketing”, where he will provide a vast library of tools, software apps/programs & resources to his fellow marketing partners.

Episode 328 – 5 Things That Can Get In The Way Of Thought Leadership

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Thought leaders are defined as the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But becoming a Thought Leader is harder today than ever before.

In this podcast, we will take a look at what new challenges face people who are trying to become Thought Leaders or working with others (creating content) use to bring them to the forefront of the collective consciousness of the internet. These include:

Voice Enabled Devices and Search Results
Live Video Overload
Fake News
Tribal Divisions
Overcoming The Noise
Each of these issues poses their own problems, but often it a combination or all of them that can hinder getting found and becoming a trusted source on yout specific topic or niche.

Episode 320 – How Can Tools, Technology, And Techniques Impact Your Messages?

Getting your messages out and heard is my main business. There are many aspects of creating your brand and your messages, but this post is about the Tools, Technology, And Techniques we all use to get our messages created and distributed. Tools Computers Tables Cell Phones Technology Platforms Browsers Applications Search Engines Techniques Blogs Podcasts Videos…

Episode 256 – 5 Ways How To NOT Get Customer Engagement On Social Media

  Remember Farmville on Facebook? How about all of those other social games that people would send you to engage with them. I really don’t know if I just blocked them all, or if people just got tired of my rejection, but I don’t see them anymore. Whatever happened to all those quizzes like “What animal…