Episode 475 – Managing and Scheduling Your Social Media Posts In Planable with Vlad Calus

Vlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies, and freelancers to collaborate with their teammates & clients on the content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others.

Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London ’17) at 19 y.o and became an honoree Forbes 30 Under 30 at 22 y.o. And he’s been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others.

Episode 472 – The Anatomy of the Perfect Social Media Post

Would you take a flight knowing that it was ONLY running on autopilot? Why would you try to do that with your social media posts? Ever platform has a different audience, but more importantly, a different ecosystem for posts. They vary in picture size, text amounts, hashtags or no hashtags, and more!

I use Canva.com (both the free and paid for versions) to create stunning (scroll stopping) graphics. The paid for version lets you resize and reuse your designs.
Graphics are the key to getting attention, but often the meat (BACON) of the message is in the text. Limits range from 280-2000 characters (not words). How you format and use that limited messaging resource is paramount to the effectiveness of your messaging!

In this episode, I will discuss how to maximize Facebook, LinkedIn, Twitter, Pinterest (and touch on Instagram). I wall also give you three DO & DON’T tips to help you get the most out of your social media posts!

If you want people to fly your content airline… Let them know that you are piloting the plane!

Episode 452 – Why Social Media Is A Bet You Can’t Win… What You Can Do About It?

People tend to think of social media posting as free advertising, and it some senses it is. I tend to look at it from a business sense as a gamble. It’s more like a casino filled with loud and bright shiny neon slot machines calling out to you to drop in a dollar or two and hope that luck will be a lad tonight?Social Media Is kinda like the  bright shiny Slot Machine of Marketing

Episode 374 – What Is The Perfect Marketing Strategy For Your Business? Part 5 – Social Proof

Social Media (in my humble opinion) is three things in this order… A Relationship Building Tool 1st, A Content Delivery Platform 2nd, A Sales Platform 3rd. If all you do is sell, then people will tune you out as noise. You have to create engagement and interaction. Engagement earns you the opportunity to post promotional content in the form of informational blogs or podcasts.

In this episode, we will discuss the parts of social media:

Images
Headlines
Calls To Action
Hashtags
And the main business social platforms of Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram.

Episode 336 – NO… A Social Media Post Can’t You Make Money… and Here’s WHY?

I have been using Social Media for over 14 years (I was on LinkedIn in 2004) and I been trying to figure out the secret promised so many times in blogs, posts, podcasts, and books? I fell for the… “With This Easy Posting Formula… You Can Make Millions!” strategy, and I have tried it over…

Episode 310 – What Is More Important… A Personal Or Business Brand?

Branding, especially on Social Media, is getting tougher with time. Social Media platforms are recruiting people (individuals) and businesses alike. Promoting your business is falling prey to the pay to play model. Your business posts on Facebook from brand pages are not showing up in news feeds. Most other platforms like LinkedIn, Twitter, Instagram and others…

Episode 298 – 5 Quick Ways To Actively Increase Your Website Traffic

Did you know that the average small business website gets only 300 visitors per month? That’s an average of 10 visits per day! Traffic is the lifeblood of business, but more importantly.. the right traffic matters much more. In this episode, I want to explore 5 techniques that I and my clients have used to increase…

Episode 294 – Which Social Media Platforms Are Right For Your Business?

It’s been a while since I visited Social Media. That does not mean that I don’t teach it and use it every day! This week I am doing a three-hour boot camp on what I consider to be the best Social Media platforms for small to medium sized businesses. It’s hard to condense 3 hours into 10…

Episode 256 – 5 Ways How To NOT Get Customer Engagement On Social Media

  Remember Farmville on Facebook? How about all of those other social games that people would send you to engage with them. I really don’t know if I just blocked them all, or if people just got tired of my rejection, but I don’t see them anymore. Whatever happened to all those quizzes like “What animal…

Episode 236 – History And The Art Of Powerful Social Media For Your Business

In the social media classes and boot camps I teach… people are confused.  They don’t understand why everything they have been taught about getting fans to their business pages has not paid off in new clients and increased business. That is because social media has evolved since last week, and since what they have been…