Episode 1000 – You’ve Got To Know When…

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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I have always been driven by three principles in life and business. Although I have not always been 100% successful in adhering to them, I have noticed that I am 1000 times happier and more successful when I do.   First, life is about motion, emotion, promotion, commotion, and finally, ethical motivation! “When you stop learning,…

Episode 999 – What’s the Deal with 2025?

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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This time of year, the two weeks around Christmas and New Year’s, always seem like a blur. It’s hard to remember what day today is, especially when both holidays fall in the middle of a week. Business generally grinds to a halt with people and companies taking vacations. TV is filled with retrospectives of the…

Episode 998 – The Mysteries of LinkedIn?

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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One of the world’s great mysteries is the Bermuda Triangle. When it comes to any social media platform, people, features, and more are like the Bermuda Triangle. One second, they are there, and the next, they are gone. If you feel like your content is being swallowed up by LinkedIn’s Bermuda Triangle (algorithms), I am…

Episode 997 – The Original Inbox

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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We have officially transitioned from the information economy to the attention economy. The Information Economy has significantly transformed B2B business, driving a shift towards data-driven decision-making and digital transactions. In this paradigm, companies leverage information and communication technologies (ICT) to streamline business. The Attention Economy has profoundly impacted B2B business, transforming companies’ engagement with clients…

Episode 996 – Reach Out… Reach Out and Touch Someone

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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In 1979, AT&T employed a marketing campaign aimed to soften AT&T’s image and promote long-distance calling as an essential part of everyday American life. It focused on “selling emotion” by emphasizing the human desire to connect with others. Phone numbers were designated to a person, an address, and even a desk when PBX systems were…

Episode 987 – The 3 Things That Make Marketing Harder

Advertising, Artificial Intelligence, C-Suite Topics, Content Marketing, Email Marketing, Mindset, Organic Marketing, Podcast, Relationship Marketing, Social Media, Thought LeadershipLeave a comment

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It’s incredible how fast things change. Do you remember that slogan? “You’ve Come A Long Way, Baby.” That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971. It lasted only three years but was…

Episode 986 – Superman vs The Boogeyman

Artificial Intelligence, C-Suite Topics, Content Marketing, Mindset, Organic Marketing, Podcast, Relationship Marketing, Social Media, Thought Leadership, WebsitesLeave a comment

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I confess that I try to simplify things down to binary choices: good and evil, easy and hard, the boogeyman and Superman. But I think that in our ever-polarized world, there is becoming a blurred line between truth and opinion. When it comes to marketing, I tend to think of Google and Search as the…

Episode 985 – What’s Old Is New

Artificial Intelligence, C-Suite Topics, Content Marketing, Email Marketing, Mindset, Organic Marketing, Podcast, Relationship Marketing, Social Media, Thought Leadership, WebsitesLeave a comment

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A question often asked is whether it was easier to reach your buying audience in the past or today. My answer is both. Less choice meant you had less to learn but took a more significant risk. With more choices, you have more to learn and often have to use more marketing platforms to reach…

Episode 984 – FACT: Two Things Could Be True At Once

Artificial Intelligence, C-Suite Topics, Content Marketing, Mindset, Organic Marketing, Podcast, Relationship Marketing, Social Media, Thought Leadership, WebsitesLeave a comment

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There is a debate about whether and when AI content will be as good or better than human-generated content. I believe that it will always be a mix of both. Two Truths The two lists above (the binary choices and 3 options) were generated by AI. I rearranged and edited them to my liking so…

Episode 981 – The PATH to Profits

C-Suite Topics, Content Marketing, Engagement, Generating Leads, Know Your Audience, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, Storytelling, StrategyLeave a comment

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I could easily take my old blogs and ask AI to rewrite them to reflect today’s business environment better. That would certainly be faster than my two-finger typing, re-working sections, and asking a VA to proof and post, but would it or could it be more successful or effective? Most businesses will ebb and flow…