Episode 1000 – You’ve Got To Know When…

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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I have always been driven by three principles in life and business. Although I have not always been 100% successful in adhering to them, I have noticed that I am 1000 times happier and more successful when I do.   First, life is about motion, emotion, promotion, commotion, and finally, ethical motivation! “When you stop learning,…

Episode 999 – What’s the Deal with 2025?

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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This time of year, the two weeks around Christmas and New Year’s, always seem like a blur. It’s hard to remember what day today is, especially when both holidays fall in the middle of a week. Business generally grinds to a halt with people and companies taking vacations. TV is filled with retrospectives of the…

Episode 998 – The Mysteries of LinkedIn?

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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One of the world’s great mysteries is the Bermuda Triangle. When it comes to any social media platform, people, features, and more are like the Bermuda Triangle. One second, they are there, and the next, they are gone. If you feel like your content is being swallowed up by LinkedIn’s Bermuda Triangle (algorithms), I am…

Episode 997 – The Original Inbox

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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We have officially transitioned from the information economy to the attention economy. The Information Economy has significantly transformed B2B business, driving a shift towards data-driven decision-making and digital transactions. In this paradigm, companies leverage information and communication technologies (ICT) to streamline business. The Attention Economy has profoundly impacted B2B business, transforming companies’ engagement with clients…

Episode 996 – Reach Out… Reach Out and Touch Someone

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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In 1979, AT&T employed a marketing campaign aimed to soften AT&T’s image and promote long-distance calling as an essential part of everyday American life. It focused on “selling emotion” by emphasizing the human desire to connect with others. Phone numbers were designated to a person, an address, and even a desk when PBX systems were…

Episode 943 – Moral Marketing… (and why it’s tough)

Accountability, Authenticity, C-Suite Topics, Engagement, Podcast, Purpose, Questions, Relationship Marketing, Sales, UncategorizedLeave a comment

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This is the time of the year when there tends to be a heightened sense of humanity, spirituality, and morality in the air. Business slows down, and we start to think about something more than ourselves while being thrown into the mix of chaos, hustle, and short emotional fuses. Now, I don’t want to go…

Episode 908 – Best Of – How To Turn Adversity Into Opportunity with Bogdan Rosu

C-Suite Topics, Change Management, Emotional Intelligence, Expert Interview, Investing In Yourself, Mindset, Podcast, Purpose, Questions, Success, TrainingLeave a comment

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Bogdan Rosu created and taught the world’s first Personal Development through Martial Arts program for 6 years. In that time he helped hundreds of individuals unlock the power of their mindset, become more confident, and achieve more success. Today he works with high-performing entrepreneurs and helps them unlock their inner leader and live from a…

Episode 903 – FOMO to ROI in 5 Easy Questions

Accountability, Business To Business Marketing, C-Suite Topics, Podcast, Questions, Relationship Marketing, Sales, Social Selling, Storytelling, Strategy, SystemsLeave a comment

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I started my podcast back on November 1st, 2014. I am about to cross the 1000-episode barrier. Next year will be 10 years. Although some of those episodes are “Best Of” repeats, I have done a monocast (solo episode) and expert interviews for over 450 weeks. Over that time, the business climate and the podcast…

Episode 902 – Best Of – Generate Better Sales By Communicating Through Authenticity with Ridgely Goldsborough

Accountability, C-Suite Topics, Content Marketing, Emotional Intelligence, Expert Interview, Know Your Audience, Networking, Podcast, Questions, Reputation, Success, Thought LeadershipLeave a comment

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Author and International Speaker, Ridgely Goldsborough, believes in solving problems and taking complex topics, and making sense out of them. He started his first business at 16 and since graduating from Law School has founded 45 companies. Ridgely is the founder of Mind Types and The Customer Conversion Formula, a cutting program to attract ideal…

Episode 881 – The Grass May Be Greener on the Other Side of the Fence (But You Still Have to Mow It)

Business To Business Marketing, C-Suite Topics, Content Marketing, Copywriting, Engagement, Podcast, Questions, Relationship Marketing, Strategy, Thought LeadershipLeave a comment

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It’s been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn. Common business logic tells us to focus on what’s important. If you make $50 per hour and you can pay someone $40 to mow your lawn,…