Episode 847 – Are You Whiffing the WIIFM?

Why is a very powerful word. It provokes conversations and promotes thoughtful responses. Simon Sinek thought it was so important he wrote a book about it “Start with Why”. He said that “What” is the action, “How” is the method, and “Why” is the purpose or promise. He says, “People don’t buy what you do;…

Episode 825 – Marketing and Sales = Poison or Antidote

I want you to imagine that you have just ingested some poison. After the initial shock of realizing the impending doom, you hear the doorbell ring. At that very moment, an antidote salesman is standing at the door and says, “I have what you need. I can give you the recipe for free or you…

Episode 803 – If You Want Change, Results or Success, You Have To Take Your Own Pulse and Own It!

I was a control freak, and would normally work 12 to 16 hours a day, 6 to 7 days a week to do it all myself. I was successful at it, but at a cost. That cost was having a life. As I walked Layla (my dog) and ran on the Greenway by our apartment…

Episode 777 – Three Questions With The Same Answer – Know, Like, & Trust

What do my best clients have in common? That question can be answered by looking at the Pareto Principle. 80% of my best clients come from referrals. and 80% of my income comes from 20% of all my clients. So 80% of the income comes from my best clients who were all referrals. Each one…

Episode 759 – How To Land The Right Client (Hint: It’s About Connections)

I don’t know about you, but the past two years have been a challenge for everyone, and we are no different. It’s not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. Now, I know this is a business blog so I…

Episode 757 – It’s People… Making Green Takes PEOPLE!

Past Bacon Podcast Guest Ryan Weiss, gave a presentation and workshop last week to a larger audience. The constant them and the biggest takeaway was that your processes have to align your purpose, people, and processes to achieve success. All three of them are intertwined in a way that has to work for you, your…

Episode 755 – How To Document Success? What Gets Captured – Gets Updated (With A Nudge)

How do you people feel about your CRM? Is it a Bankers’ Box in the basement, or is it a loved and actively used tool? CRMs are often thought of as managing data, but in the middle of Customer & Management is RELATIONSHIP! You have humans in your sales team who are building and maintaining…

Episode 753 – How To Give Your Sales Team A Little Empathy To Share With Your Customers?

It’s hard to believe that two years ago we went from a kind of normal to total chaos in our businesses. We were mostly all chugging along, filled with hope for a new year, and BOOM. One thing has become clear. The change was becoming a constant accelerating fact of life. Some of us (a…

Episode 743 – Turbo-Charge Your Sales Engine in 2022 – The Search For The Easy Button

Over the last few years, we have all faced unprecedented challenges. We’ve all been rocked by things out of our control, like a once-in-a-lifetime pandemic, remote work, supply chain shortages, and more. Then, take into account that our customers probably faced those same issues as well, and we all had a recipe for disaster looking…

Episode 741 – The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer’s Journey

Thought Leadership Marketing or Branding as Concept I don’t know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it’s a little bit more of a challenge. It’s kind of hard to see the forest…