Episode 1000 – You’ve Got To Know When…

I have always been driven by three principles in life and business. Although I have not always been 100% successful in adhering to them, I have noticed that I am 1000 times happier and more successful when I do.   First, life is about motion, emotion, promotion, commotion, and finally, ethical motivation! “When you stop learning,…

Episode 999 – What’s the Deal with 2025?

This time of year, the two weeks around Christmas and New Year’s, always seem like a blur. It’s hard to remember what day today is, especially when both holidays fall in the middle of a week. Business generally grinds to a halt with people and companies taking vacations. TV is filled with retrospectives of the…

Episode 998 – The Mysteries of LinkedIn?

One of the world’s great mysteries is the Bermuda Triangle. When it comes to any social media platform, people, features, and more are like the Bermuda Triangle. One second, they are there, and the next, they are gone. If you feel like your content is being swallowed up by LinkedIn’s Bermuda Triangle (algorithms), I am…

Episode 997 – The Original Inbox

We have officially transitioned from the information economy to the attention economy. The Information Economy has significantly transformed B2B business, driving a shift towards data-driven decision-making and digital transactions. In this paradigm, companies leverage information and communication technologies (ICT) to streamline business. The Attention Economy has profoundly impacted B2B business, transforming companies’ engagement with clients…

Episode 996 – Reach Out… Reach Out and Touch Someone

In 1979, AT&T employed a marketing campaign aimed to soften AT&T’s image and promote long-distance calling as an essential part of everyday American life. It focused on “selling emotion” by emphasizing the human desire to connect with others. Phone numbers were designated to a person, an address, and even a desk when PBX systems were…

Episode 995 – Let’s Do The Time Warp Again

“Time Warp” is one of the most recognizable songs from “The Rocky Horror Picture Show.” It was created as a time filler for the stage play but has exploded in popularity and become a central part of audience participation during film screenings and live performances. When the movie came out in 1975, things were very different.…

Episode 950 – BACON – Chapter 2: Cha-Cha-Cha – Changes

You can’t control change; it controls you. Chances are, you are in one of two camps: 1) Those who embrace technology or 2) Those who are overwhelmed with all the change. Now, you may still be a damn the torpedos, I am going to use my printed Franklin planner and Palm Pilot Blueberry thingy kind…

Episode 916 – Best Of – Will AI (Artificial Intelligence) Really Change The World Of Marketing? with Pam Didner

Pam Didner is a marketing consultant, writer, speaker, podcaster, and author of 3 books: , Effective Sales Enablement, and the Modern AI Marketer.  She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet…

Episode 911 – Could You Improve a Customer’s Journey with Artificial Intelligence Marketing?

I’m currently listening to an audiobook Marketing 5.0 by Philip Kotler. It’s part of a series that I have been following (3.0, 4.0). 5.0 explores marketing in the post-pandemic world. 4.0 was the explosion of virtual technologies caused by remote work, social distancing, and more. Kotler believes our new Digital World has evolved with traditional…

Episode 909 – Is Your Marketing an Investment or an Expense? Good Questions!

Speaking of communications, I’ve had a few Zoom meetings this week that stood out and I wanted to share. I understand that recapping Zoom meetings may not be the most exciting thing you read all week, but bear with me. There is a point I am trying to make (that I hope will pay off…