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I confess that I try to simplify things down to binary choices: good and evil, easy and hard, the boogeyman and Superman. But I think that in our ever-polarized world, there is becoming a blurred line between truth and opinion. When it comes to marketing, I tend to think of Google and Search as the…
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A question often asked is whether it was easier to reach your buying audience in the past or today. My answer is both. Less choice meant you had less to learn but took a more significant risk. With more choices, you have more to learn and often have to use more marketing platforms to reach…
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There is a debate about whether and when AI content will be as good or better than human-generated content. I believe that it will always be a mix of both. Two Truths The two lists above (the binary choices and 3 options) were generated by AI. I rearranged and edited them to my liking so…
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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…
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Back in 1997, Deep Blue (an IBM computer) defeated Garry Kasparov, the world chess champion at the time, in a six-game match with a final score of 3.5-2.5 in favor of Deep Blue. Almost 20 years later, in 2016, Google’s AlphaGo program achieved a similar victory by defeating Lee Sedol, one of the world’s top…
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I have always been entertained and enamored by magic tricks. When people see one performed, they usually have one of two reactions: amazement or curiosity. The amazement is, “How did they do that?” and the curiosity is, “How did they do that?” Some people will look forward to the next one, while others are distracted…
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Do you remember life before Beepers, CB Radios, and Fax Machines? All three gained momentum and popularity in the ’70s and ’80s and peaked in the ’90s. However, all three fell victim to mobile phones. Beepers became text messaging, faxes became email, and CB radios became Nextel phones and then standard mobile phones. Artificial Intelligence…
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As Artificial Intelligence begins to overtake the marketing world, I think it’s a good idea to get nostalgic about marketing and see how we can infuse it with a modern-day perspective. When you get down to the core of marketing, it’s about people. Marketing is creating, communicating, delivering, and exchanging offerings that have value for…
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In sports (and in business), two factors affect success. The physical and the mental are two parts of the whole, yet one is easier to evaluate to predict success… especially in football. In business, we tend to focus more on the mental than the physical of the people we work with. This is why artificial…
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I was just in Chicago at the American Marketing Association’s Leadership Conference, where 400 people from around North America, representing 50+ chapters, came to learn and grow with and from each other. Conferences are great for networking, learning, and getting out of the routine work rut, but they are also very peoply. Sometimes, too peoply.…