Strategy Archives - Page 2 of 25

Episode 978 – Keeping The Main Thing… The Main Thing!

C-Suite Topics, Content Marketing, Engagement, Generating Leads, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico August 7, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 11:23 — 13.0MB) | Embed

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today’s Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…

Episode 977 – AI Machine Learning vs “I” Human Learning

C-Suite Topics, Content Marketing, Engagement, Generating Leads, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico August 1, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 11:59 — 13.7MB) | Embed

AI is machine learning. It’s great for repetitive tasks. It collects knowledge and synthesizes it into useful compilations. AI machine learning can be predictable. “I” learning is what we do when we interact with people. It’s as unpredictable as an amateur golf swing. Interacting with humans requires empathy, psychology, self-awareness, and patience. It is time-consuming…

Episode 976 – Embrace the Individual and Embrace the Resistance – Encourage Small Wins!

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Generating Leads, Google Adwords, LinkedIn, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico July 24, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 11:56 — 13.7MB) | Embed

In business, we need to embrace systems to align people with processes. Companies spend time and money on systems to speed up or simplify processes. The one thing that stands in the way of business systems being effective is people. You are working with a group of people with different life experiences, goals, and beliefs.…

Episode 972 – Out with the New and In with the Old – WHY Should You C.A.R.E.?

Awareness, Business To Business Marketing, C-Suite Topics, Data Management, Google Adwords, Podcast, Relationship Marketing, Sales, SEO, Social Selling, Strategy, Thought Leadership, WebsitesBy Brian Basilico June 26, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 11:19 — 12.9MB) | Embed

Growing old means having another day to learn, live, love, and grow. If you choose to continue to learn every day, you acquire wisdom. That wisdom may or may not help you become more successful, but I find that to stay relevant in business, you have to continue to follow trends and learn from experts…

Episode 971 – The New Artificial Intelligence Internet Traffic Jam and WHY You Should Care?

Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Data Management, Email Marketing, Engagement, Podcast, Relationship Marketing, Sales, Strategy, Thought Leadership, WebsitesBy Brian Basilico June 19, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 11:55 — 13.6MB) | Embed

One big difference between Chicago and Raleigh is traffic. Chicago has basic north-south east-west routes and a lake that stops you from going east at one point. Raleigh has roads that can go east-west-north-south within a few miles, and you cannot live without a GPS. Also, Chicago has many 8-12 lane roads while Raleigh has…

Episode 970 – Man vs Machine – A Brief History of Algorithms and Artificial Intelligence

Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Data Management, Emotional Intelligence, Engagement, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, StrategyBy Brian Basilico June 12, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 11:43 — 13.4MB) | Embed

Back in 1997, Deep Blue (an IBM computer) defeated Garry Kasparov, the world chess champion at the time, in a six-game match with a final score of 3.5-2.5 in favor of Deep Blue. Almost 20 years later, in 2016, Google’s AlphaGo program achieved a similar victory by defeating Lee Sedol, one of the world’s top…

Episode 969 – Steve Jobs vs Artificial Intelligence

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I have always been entertained and enamored by magic tricks. When people see one performed, they usually have one of two reactions: amazement or curiosity. The amazement is, “How did they do that?” and the curiosity is, “How did they do that?” Some people will look forward to the next one, while others are distracted…

Episode 968 – Data is a Gift… Share The Love!

Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Emotional Intelligence, Engagement, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, StrategyBy Brian Basilico May 29, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 10:36 — 12.1MB) | Embed

Do you remember life before Beepers, CB Radios, and Fax Machines? All three gained momentum and popularity in the ’70s and ’80s and peaked in the ’90s. However, all three fell victim to mobile phones. Beepers became text messaging, faxes became email, and CB radios became Nextel phones and then standard mobile phones. Artificial Intelligence…

Episode 967 – Organic Marketing – How Artificial Intelligence Can Sweeten Relationships

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As Artificial Intelligence begins to overtake the marketing world, I think it’s a good idea to get nostalgic about marketing and see how we can infuse it with a modern-day perspective. When you get down to the core of marketing, it’s about people. Marketing is creating, communicating, delivering, and exchanging offerings that have value for…

Episode 966 – Artificial Intelligence Decisions… Data Determines the Destination

Podcast: Play in new window | Download (Duration: 10:11 — 11.7MB) | Embed

In sports (and in business), two factors affect success. The physical and the mental are two parts of the whole, yet one is easier to evaluate to predict success… especially in football. In business, we tend to focus more on the mental than the physical of the people we work with. This is why artificial…

Category Archives: Strategy