Episode 571 – How Marketing Should… Connect The Dots To More Sales?

Business To Business Marketing, Engagement, Podcast, Sales, Social Media, StrategyLeave a comment

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I love puzzles. My favorite is a word puzzle where you have to take jumbled letters and create the right word based on a clue. Marketing and sales are justifiably interconnected. There are a series of dots that you should be connecting. Each of those dots is a step that leads from one predefined specific…

Episode 568 – Don’t Get Bored Get Focus – Follow One Course Until Successful

Motivation, Podcast, Productivity, Sales, Social Media, Strategy, Time Management, Working From HomeLeave a comment

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I have to admit it, I have become bored lately. It’s not from a lack of work to do? It was because the work I was accomplishing was becoming redundant. Have you ever heard the acronym F.O.C.U.S? It stands for Follow One Course Until Successful. Sometimes you have to take a break or create a…

Episode 566 – Need More Business? How To Listen For Questions And Communicate Answers

Accountability, Authority Marketing, Content Marketing, Customer Service, Influencer Marketing, Know Your Audience, Podcast, Productivity, Questions, Relationship Marketing, Strategy, Thought LeadershipLeave a comment

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If you have listened to this podcast for a while you probably know that I love golf. The good news in Illinois is that they are opening up golf courses soon, but there are still a lot of questions that have to be answered about how?. During the course of any given week, people ask…

Episode 565 – Designing Success Through Structured Process with Stephen Pope

Data Management, Expert Interview, Futurecasting, Software, Strategy, SuccessLeave a comment

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I grew up an entrepreneur and inventor, learning to use technology to help build the next “big” thing. When I was younger, that was a water cooled computer and then a car computer. Later that was starting a business where I helped entrepreneurs and businesses build the technology and software they needed to run their…

Episode 561 – Broken Windshields & Naked Swimmers and Conducting Business In A Time Of Crisis with Perry Marshall

Business To Business Marketing, Change Management, Disruption, Expert Interview, Managing Change, Masterminds, Strategy, Thought LeadershipLeave a comment

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Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine. He’s guided clients like FanDuel and InfusionSoft from startup to hundreds of millions of dollars. He founded the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. Launched at the Royal Society…

Episode 556 – Bored or Busy? It’s Time To Work Harder!

C-Suite Topics, Change Management, Customer Relationship Manager, Email Marketing, Generating Leads, Managing Change, Mindset, Motivation, Networking, Podcast, Project Management, Relationship Marketing, Strategy, Thought Leadership, Time Management, Virtual Assistants, WebsitesLeave a comment

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We are a week or so into a major change in our business work environments. Many workers have been sent home to either work there, or wait for the business climates to change. During this time of home confinement (in many states) you have an opportunity to be either bored or busy. If you are…

Episode 551 – The 5 Lies CEOs Tell Themselves with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, C-Suite Topics, Change Management, Expert Interview, Generating Leads, Masterminds, Podcast, Sales, Strategy, Thought LeadershipLeave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom,…

Episode 546 – Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up?

Advertising, Email Marketing, Facebook Ads, Google Adwords, Know Your Audience, LinkedIn, Podcast, Sales, Social Media, Strategy, Value PropositionLeave a comment

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I saw this video online where a math (multiplication) was done the traditional way (how I learned) and the NEW way (putting numbers in a table and working it in phases). The old way took 20 seconds where the new way took over 3 minutes? New math is everywhere, especially at the grocery store in…

Episode 529 – Foresight 2020 – Forecasting Future Profits with Mark SA Smith

Disruption, Entrepreneurship, Expert Interview, Futurecasting, Mindset, Podcast, Strategy, SuccessLeave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom,…

Episode 527 – Foresight 2020 – Optimizing Your Content Marketing Plan with Andy Crestodina

Blogging, Content Marketing, Copywriting, Expert Interview, Google Analytics, Influencer Marketing, Podcast, SEO, Strategy, Thought LeadershipLeave a comment

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Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast. Andy has written hundreds of…