Episode 418 – Want to Make More Money? Start A Relationship!

What business are you in? I can tell you that no matter what your position or what you are selling or servicing… You are in the relationship business. All of us are!

A relationship is defined as the way in which two or more concepts, objects, or people who are connected or in the state of being connected. Every relationship that lasts has a value associated with it. It could be emotional, financial, or some sort of dependency. What value do you bring to the relationship? What value does the other person bring? Lopsided or one-sided relationships generally don’t last.

To build a relationship, I’d like to talk about five steps or phases that you need to consider…

Networking
Connection
Research
Maintenance
Deep and Personal
In this episode, I will explore they five steps and how you can use the power of relationships to grow your business and make more money!

Episode 410 – Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

Marketing is the process of composing brand messages, delivering those messages, and measuring those results. A strategy is a bit more complex. It has multiple angles and can have multiple goals depending on what you want to achieve.

Most strategies are built around generating sales (which is good), but often people try to bypass the process taking the time to tell your story or convince people to stay in the loop until they are READY to make a purchase from you.

Episode 382 – Can Guilt Be Useful To Get People To Buy Something?

There was a National Lampoon Magazine issue entitled “If You Don’t Buy This Magazine We Will Kill This Dog”. It was a very effective cover, but did it guilt people into buying the magazine? Probably not!

People don’t want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim…

HVAC – Not Maintaining vs Bad Quality
Food – Not Eating Healthy vs Hidden Ingredients
Money – Not Working Hard Enough – Not Knowing The Secrets

Episode 296 – How To Talk With Your Customers… Not At Them!

There are only 3 ways to increase business income: get your current customers to buy more, raise your prices, or get more customers. Today we will focus on getting new customers by getting to know your current customers better. There are 5 things that you can to make this happen… Get To Know Them Better…