Thought Leadership Archives - Page 2 of 19

Episode 971 – The New Artificial Intelligence Internet Traffic Jam and WHY You Should Care?

Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Data Management, Email Marketing, Engagement, Podcast, Relationship Marketing, Sales, Strategy, Thought Leadership, WebsitesBy Brian Basilico June 19, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 11:55 — 13.6MB) | Embed

One big difference between Chicago and Raleigh is traffic. Chicago has basic north-south east-west routes and a lake that stops you from going east at one point. Raleigh has roads that can go east-west-north-south within a few miles, and you cannot live without a GPS. Also, Chicago has many 8-12 lane roads while Raleigh has…

Episode 964 – BACON – Chapter 16- The “Known Knowns”, “Known Unknowns”, and “Unknown Unknowns” of Marketing

Awareness, Business To Business Marketing, C-Suite Topics, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Systems, Thought LeadershipBy Brian Basilico May 1, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 12:34 — 14.4MB) | Embed

Growing up in New York, Yogi Bera was one of my favorite characters. He was a good player but even more of a philosopher (well, sort of). Some of his most famous “Deep Yogi Thoughts” include: “It ain’t over ’til it’s over.” “When you come to a fork in the road, take it.” “It’s like…

Episode 963 – BACON – Chapter 15: Unicorns are REAL… Business Leads are NOT

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico April 24, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 12:34 — 14.4MB) | Embed

When you think of unicorns, I am sure the first thing that comes to mind is a mythical and colorful horse with a single horn. Although there are no living, breathing unicorns that I have ever seen, I know unicorns are REAL! Real unicorns in business refer to an elite privately funded startup that has…

Episode 962 – BACON – Chapter 14: Embrace the Inbox (You’ve Got Mail)

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico April 17, 2024 Leave a comment

Podcast: Play in new window | Download () | Embed

One of the most recognized sounds computer lovers remember is the dial-up connection and AOL’s announcement that says, “You’ve Got Mail!” It was like a sugar high whenever you heard that sound. Nowadays, most of us feel like we have the stabbing pain of a cavity when we hear our Outlook or Gmail inbox notification…

Episode 961 – BACON – Chapter 13: 5 Myths & 5 Remedies to Cure Internet Marketing Fatigue

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico April 10, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 13:51 — 15.9MB) | Embed

Let’s face it. We are living in a world that is overwhelmed with information. 380 new websites are created every minute, and over 500,000 new websites are added every day 7 million blog posts are published across the internet daily 300 BILLION emails are sent per day (85% spam) 720,000 hours of video is uploaded…

Episode 960 – BACON – Chapter 12: Connected Content

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico April 3, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 9:40 — 11.1MB) | Embed

Mulch is made by shredding trees. Finer shredding improves the soil over time. As organic mulches decompose, they can add nutrients and organic matter to the soil, enhancing its quality. Mulch is not only decorative but also functional. It helps plants by regulating soil temperature, retaining water, and preventing weeds and erosion—all from recycled trees. I…

Episode 959 – BACON – Chapter 11: Persuasion Versus Thought Leadership

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico March 27, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 11:59 — 13.7MB) | Embed

You may not think about it, but we are surrounded by messages and ads all day long. In today’s digital age, the average person encounters between 6,000 and 10,000 ads daily. We are bombarded with billboards, snail mail, radio, and TV, not to mention all the social media content, spam emails, and robocalls. All of…

Episode 958 – BACON – Chapter 10: The Connection Conundrum!

Awareness, Business To Business Marketing, Human To Human, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico March 20, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 13:53 — 15.9MB) | Embed

If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales. Almost nobody would argue that more sales are bad,…

Episode 957 – BACON – Chapter 9 – Trust Me…

Accountability, Awareness, Business To Business Marketing, Facebook, Human To Human, LinkedIn, Relationship Marketing, Sales, Social Media, Storytelling, Strategy, Thought LeadershipBy Brian Basilico March 13, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 10:22 — 11.9MB) | Embed

Trust has to be planted and grown. It is a seed planted through a personal relationship. It needs to grow roots and be nurtured through light and water to produce fruit. Trust must be watered by honesty, warmed and fed through the light of integrity, and rooted in consistency. Strong roots and branches provide shade…

Episode 956 – BACON – Chapter 8 – Like Me… Like You!

Podcast: Play in new window | Download (Duration: 15:08 — 17.3MB) | Embed

Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it leads to a transactional two-step. You may make a sale, but it will not build a relationship. Relationships are key in the B2b world because businesses need to be reminded that you…

Category Archives: Thought Leadership