Thought Leadership Archives - Page 6 of 19

Episode 868 – Best Of – Creating Leverage In Person and Online with Cloris Kylie

Advertising, Affiliate Marketing, Audio, C-Suite Topics, Education, Expert Interview, Niche Marketing, Podcast, Technology, Thought LeadershipBy Brian Basilico March 29, 2023 Leave a comment

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Cloris Kylie, Marketing MBA, helps you build authority and attract the right clients online and offline. She shows you how to leverage connections with influencers and leaders of marketing platforms so that you can grow a magnificent business that produces positive impact and growing revenue. A sought-after speaker, trainer, and author, Cloris has been featured…

Episode 866 – Is Radio Still Relevant in this Digital World? with Bob Kastl

Advertising, Affiliate Marketing, Audio, C-Suite Topics, Education, Expert Interview, Niche Marketing, Podcast, Technology, Thought LeadershipBy Brian Basilico March 22, 2023 Leave a comment

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Bob Kastl is the son of a Military Attorney and Judge, so he grew up in many places including: Texas, Alaska, Alabama, New Mexico, Virginia and Panama. He majored in Mass Communications at James Madison University, and, while in school, served as the Assistant Program Director at WMRA, Public Radio for the Shenandoah Valley. After…

Episode 864 – Best Of – How To Scale Your Business Through An Ecosystem with Steven Hoffman

Business Trends, C-Suite Topics, Expert Interview, Growth Hacking, Intellectual Property, Niche Marketing, Podcast, Process, Sales, Social Selling, Strategy, Success, Systems, Thought Leadership, Value PropositionBy Brian Basilico March 15, 2023 Leave a comment

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Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving…

Episode 863 – How Can a Golf Swing Help You Build a Marketing SYS-TEM?

Buyer's Journey, C-Suite Topics, Client Expectations, Engagement, Generating Leads, Podcast, Relationship Marketing, Storytelling, Strategy, Systems, Thought LeadershipBy Brian Basilico March 13, 2023 Leave a comment

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Construction background How often do you find yourself getting ads for something that you just searched for? It can be both creepy and annoying. I went to a local golf shop to have some clubs regripped. While I was waiting I was shown an area where they will evaluate your swing and give you a…

Episode 861 – Stick a Pin in Your Vision Board… So What’s the Point?

Accountability, Authenticity, Business To Business Marketing, C-Suite Topics, Coaching, Community, Engagement, Growth Hacking, Investing In Yourself, Networking, Podcast, Storytelling, Strategy, Success, Thought LeadershipBy Brian Basilico March 7, 2023 Leave a comment

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If you want to build a successful business, you have to stay top of mind, provide value, and continue to learn, grow and change. What follows are three experiences I had in the last week or so that will help me make that point! My friend and associate, Chuck Hester, has a habit that I…

Episode 859 – Are You Networking in a Hierarchical or Node Mode?

Business To Business Marketing, C-Suite Topics, Change Management, Economy, Engagement, Generational Influence, Human Capital, Human To Human, Networking, Podcast, Strategy, Systems, Thought LeadershipBy Brian Basilico February 28, 2023 Leave a comment

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was listening to “The Square and the Tower”, subtitled “Networks and Power, from the Freemasons to Facebook” by Niall Ferguson. It argues that most organizations are hierarchical. “It’s about emperors, presidents, prime ministers, and field marshals. It’s about states, armies, and corporations. It’s about orders from on high.” Networks have nodes and have always been…

Episode 858 – Best Of – Making Your Content Larger Than Life In Medium with Jeff Herring

Content Marketing, Engagement, Expert Interview, Influencer Marketing, Making Money Online, Podcast, Relationship Marketing, Social Media, Thought LeadershipBy Brian Basilico February 23, 2023 Leave a comment

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Struggle with creating content? Jeff Herring provides tools, templates, software, and strategies to make content creation easy! No experience necessary. Jeff Herring AKA The Content Marketing Guy is an internet marketer specializing in article marketing, teaching internet marketers, authors, speakers and self-employed professionals to write and market articles for more prospects, publicity and profits, and…

Episode 857 – What’s Your Marketing Mousetrap? – Part 3

Business To Business Marketing, Business Tools, Buyer's Journey, C-Suite Topics, Client Expectations, Education, Email Marketing, Navigation, Podcast, Systems, Thought LeadershipBy Brian Basilico February 21, 2023 Leave a comment

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In this final part of the series, I wanted to show how and why following traditional marketing thinking can hamper your success in B2b marketing. B2b marketing differs from consumer marketing because it’s more relational than transactional, and it often takes longer to go from awareness to trust. That means that there are more steps,…

Episode 855 – What’s Your Marketing Mousetrap? – Part 2

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In part 1 of this series, I hinted that in this post I was going to outline a system we are working on that helps capture data from visitors in a way that traditional methods are either missing or lacking. I decided that before I devolve the system, I should add a little context as to…

Episode 854 – Profitable Virtual and Hybrid Events with Julie Migliacci

Business Tools, C-Suite Topics, Client Expectations, Events, Expert Interview, Human To Human, Networking, Podcast, Presentations, Strategy, Systems, Thought Leadership, Video, Virtual Selling, WebinarsBy Brian Basilico February 8, 2023 Leave a comment

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Julie Migliacci has over 17 years of high-touch customer service and event planning under her belt. There isn’t an event type she hasn’t planned before, from large celebrity fundraisers, virtual conferences and premier cooking shows. She is always up for a new challenge and creating unique experiences for clients and their guests. Hailing from France,…

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