Episode 381 – Who Is The Villain And Hero In Your Marketing Copy with Nathan Fraser

Copywriting, Expert Interview, Influencer Marketing, Podcast, Psychology Of Social Media, Sales, Thought Leadership2 Comments

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Nathan is the co-host of the copywriters podcast with David Garfinkel. He’s a professional copywriter and marketing consultant. He’s also a functioning facebook addict.

Because of his non-traditional views and background, he’s become known as the High Priest of Propaganda.

You can find out more about him at copyandfunnels.com
Because of his non-traditional views and background, he’s become known as the High Priest of Propaganda.

You can find out more about him at copyandfunnels.com

Episode 380 – How To Build A Powerful Brand With Passion, Purpose And Payoffs

Advertising, Affiliate Marketing, Branding, Facebook, Facebook Groups, Influencer Marketing, Niche Marketing, Podcast, Relationship Marketing, Thought LeadershipLeave a comment

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Building a tribe is one of the hardest and long-term games in marketing your business. A tribe is a group of people who have a passion, purpose, and payout when your brand is involved. Here is the definition of these terms…

Passion – an intense desire or enthusiasm for something
Purpose – a person’s sense of resolve or determination
Payoff – a final outcome; a conclusion
In this episode, we will discuss how I turned my passion for my dog into a growing and engaging Facebook group that integrates experts and dog owners around holistic methods to promote dog health. Although there is a component of selling products, that is the long-term game and not the immediate results! Patience will have a payoff!

Episode 372 – What Is The Perfect Marketing Strategy For Your Business? Part 4 – Telling Your Story

Blogging, Client Expectations, Content Marketing, Copywriting, Facebook, Generating Leads, Influencer Marketing, Podcast, Storytelling, Thought LeadershipLeave a comment

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Telling your story or your customer’s stories is one of the best ways to create a connection with your perfect audience. That is what Content Marketing is all about. You have to find a compelling way to create an emotional connection with people who care about what you have experience and how it can help…

Episode 369 – Using Disruption To Become A Person Of Interest with Mark S. A. Smith

Accountability, Client Expectations, Customer Service, Disruption, Emotional Intelligence, Expert Interview, Influence, Know Your Audience, Mindset, Podcast, Relationship Marketing, Sales, Success, Thought LeadershipLeave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Episode 362 – How To Use Email Marketing? The Money Is In The List!

Content Marketing, Email Marketing, Influencer Marketing, Podcast, Sales, Thought LeadershipLeave a comment

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There has been a lot of talk about online marketing and privacy and data collection lately. GDPR is a new regulation, primarily that affects contact you may have in the European Union (EU), but will affect anyone who has a mailing list or website

More about that in the next Episode 363 with Bobby Klink.

Email marketing is one of the cornerstones of business that I teach ALL my clients. The Money is in the list.

There are some things you should think about in the process:

Episode 360 – What Do You Stand For And Who Will Sit For You?

Influence, Know Your Audience, Mindset, Podcast, Presentations, Social Media, Speaking, Storytelling, Thought LeadershipLeave a comment

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Whether you are speaking from a stage or on Social Media, you are standing on a platform. Glossophobia is the fear of public speaking. It’s an anxiety caused by the feeling of not being good enough, but that fear could also relate to (and often does) creating content. Your job is to create a unique view that people can relate to and take action upon. 

Your platform is also whatever media or medium you choose.
Writing
Art
Music
Podcasting
Video
Social Media – Multiple platforms

In this episode, we will explore what you need to think about when you are trying to create influence with an audience, whether you are standing on stage or typing on a keyboard!

Episode 354 – The Lost Art Of Integrity… Is Character More Important Today?

Investing In Yourself, Know Your Audience, Making Money Online, Managing Change, Podcast, Storytelling, Thought LeadershipLeave a comment

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I was having a coffee with my mentor Al, when this question came up. “Is integrity dead? Is character more important today than ever before?” In this world of social media, fake news, a

nd sales pitches coming harder and faster than ever before in history… the answer is “Yes… But!”

I have been on a track of ‘Thought Leadership’ and using tools to get your messages found and acted upon. What happens when your messages and your deliverables are not aligned?

That’s what integrity is. You are who you are in your car… or online!

When you sell products or services online, you and your clients have to answer 3 basic questions:

Can They Afford It?
Do They Want To Change?
Can They Be Held Accountable?
In this episode, we will explore this and so much more and what it has to do with your messaging, sales and ultimately your social media integrity! 

Episode 352 – Social Media Emotions… Is It The Cocaine of Content?

Client Expectations, Content Marketing, Emotional Intelligence, Facebook, Influencer Marketing, Instagram, LinkedIn, Podcast, Social Media, Thought LeadershipLeave a comment

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Facebook has woken up a sleeping giant… 200 million strong. We are part of a community of angry people, but should we be angry at ourselves? Unless you are buying ads, you’re not the customer, but YOU ARE the PRODUCT being sold.  This is not new or unique to Social Media. Financial companies like Experian…

Episode 341 – What’s New With Digital Publishing with Michael Schmidlen

Advertising, Business Tools, Content Marketing, Digital Magazines, Expert Interview, Generating Leads, Influencer Marketing, List Building, Podcast, Software, Thought Leadership, Video, WebsitesLeave a comment

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Michael E. Schmidlen is a serial solo entrepreneur (aka “Solopreneur”) who has successfully run his multi-million dollar, home-based business for over 24 years. An Angel Investor and Published Collaborative Author, Michael is currently “working” on finishing his own first book, “THE Underwear Entrepreneur” – “The Definitive Guide To Working From Home”, where he shares his many business experiences and unique stories. The book is designed to be a blueprint for other small business owners, would-be entrepreneurs and start-ups to beat the overwhelming odds to create a successful, thriving small business model. He is also currently publishing two new business-themed magazines: CRUSHING IT Magazine and VIRTUAL COMPANY Magazine, in addition to running his home-based business.

He is also building a new B-2-B Hybrid Digital Marketing Agency, “Old Bulls Marketing”, where he will provide a vast library of tools, software apps/programs & resources to his fellow marketing partners.

Episode 340 – What Is The Best Way To Broadcast Your Content & Who Is Listening?

Content Marketing, Influencer Marketing, Know Your Audience, Niche Marketing, Podcast, Relationship Marketing, Thought LeadershipLeave a comment

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What channel(s) are you broadcasting on? Years ago, we were happy with 3 TV channels, 10 radio stations, and a couple of newspapers.  TV has become on-demand cable, Radio = podcasts, News = blogs. With millions of choices, how do you create a channel that people will WANT to pay attention to? (Hint: It’s Not…