Episode 911 – Could You Improve a Customer’s Journey with Artificial Intelligence Marketing?

I’m currently listening to an audiobook Marketing 5.0 by Philip Kotler. It’s part of a series that I have been following (3.0, 4.0). 5.0 explores marketing in the post-pandemic world. 4.0 was the explosion of virtual technologies caused by remote work, social distancing, and more. Kotler believes our new Digital World has evolved with traditional…

Episode 877 – Influence vs. Inspiration… It Takes Emotional Intelligence

It’s been years since I have been a conference attendee. The latest conference I attended was the 2023 Leadership Summit for chapter leaders of the AMA (American Marketing Association). What I learned at this conference is that not all chapters are the same. They are cohesive to the AMA brand, yet with diversity and individuality.…

Episode 873 – Elevating Your Content – Topic, Title… Then Tool!

Do you own a lathe? If you do, chances are woodworking is your hobby or business. Do you own a 3D printer? If you do, chances are you are in the manufacturing or design fields. I don’t own either, but owning a 3D printer would be cool and give me status. But, I don’t know…

Episode 840 – Will AI (Artificial Intelligence) Really Change The World Of Marketing? with Pam Didner

Pam Didner is a marketing consultant, writer, speaker, podcaster, and author of 3 books: , Effective Sales Enablement, and the Modern AI Marketer.  She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet…

Episode 723 – Why Is Artificial Intelligence So Bad At Sales And Marketing?

When I walk my dog, I am using a bunch of AI (Artificial Intelligence) from my fitness tracker to taking pictures, to posting to social, and even voice recognition. We hardly even think about AI in just about everything; our phones, vehicles, TVs, appliances, and so much more these days. It certainly makes life easier…