Authority Marketing Archives - The Bacon Podcast

Episode 884 – Best Of – How The AMA, iContact, and Pizza Can Help You Market Better with Hank Hoffmeier

Authority Marketing, Community, Economy, Education, Email Marketing, Engagement, Entrepreneurship, Expert Interview, Follow-Up, Investing In Yourself, Joint Ventures, Networking, Podcast, Relationship Marketing, Thought LeadershipBy Brian Basilico May 24, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 25:37 — 29.3MB) | Embed

Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.…

Episode 879 – Is Your Content a Tapas or Family Style Meal?

Authority Marketing, Business To Business Marketing, C-Suite Topics, Client Expectations, Content Marketing, Copywriting, Engagement, Human To Human, Podcast, Questions, Relationship Marketing, Strategy, Thought LeadershipBy Brian Basilico May 8, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Just like Family Style is big, and Tapas is small, content can be served up the same way. There are two common trains of thought when it comes to creating and serving up content. Content served up Family Style ranges from 2000 to 3500 words. There is usually a lot of detail, facts, examples, and…

Episode 877 – Influence vs. Inspiration… It Takes Emotional Intelligence

Artificial Intelligence, Authority Marketing, Business To Business Marketing, C-Suite Topics, Conferences, Emotional Intelligence, Engagement, Human To Human, Podcast, Strategy, Thought LeadershipBy Brian Basilico May 1, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

It’s been years since I have been a conference attendee. The latest conference I attended was the 2023 Leadership Summit for chapter leaders of the AMA (American Marketing Association). What I learned at this conference is that not all chapters are the same. They are cohesive to the AMA brand, yet with diversity and individuality.…

Episode 825 – Marketing and Sales = Poison or Antidote

Accountability, Advertising, Authority Marketing, C-Suite Topics, Google Adwords, Know Your Audience, Podcast, Questions, Strategy, WebsitesBy Brian Basilico November 1, 2022 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

I want you to imagine that you have just ingested some poison. After the initial shock of realizing the impending doom, you hear the doorbell ring. At that very moment, an antidote salesman is standing at the door and says, “I have what you need. I can give you the recipe for free or you…

Episode 794 – How The AMA, iContact, and Pizza Can Help You Market Better with Hank Hoffmeier

Podcast: Play in new window | Download (Duration: 25:37 — 29.3MB) | Embed

Episode 733 – You May Want Leads… But What You Really Need Is Prospects?

Accountability, Authority Marketing, Business To Business Marketing, C-Suite Topics, Content Marketing, Email Marketing, Engagement, Funnels, Generating Leads, Human To Human, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, Strategy, Systems, TrustBy Brian Basilico December 6, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

I don’t know about you, but I feel like I have to use the FORCE to fight off the number of people who reach out cold, asking me if I could use more leads? I find it ironic that they don’t know me enough to reach out and get to know me, yet they think…

Episode 731 – How Will Changing Your Marketing… Actively Improve Your Sales Success?

Authority Marketing, Business To Business Marketing, C-Suite Topics, Content Marketing, Data Management, Email Marketing, Emotional Intelligence, Engagement, Human To Human, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Social Networking, Strategy, Success, Systems, Thought Leadership, TrustBy Brian Basilico November 29, 2021 1 Comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

I learned a lesson while teaching LinkedIn to a companies sales team. I could teach tools, tactics, and tips, but I could not help them to look past the process to create progress. That was up to the sales manager, who had to create accountability for them all. What I didn’t realize at the time…

Episode 645 – The Quick Business To Public Speaking Method with Connie Regan Green and Ellen Finkelstein

Authority Marketing, Books, Business Trends, Content Marketing, Education, Expert Interview, Funnels, Joint Ventures, Niche Marketing, Podcast, Sales Funnels, Speaking, StorytellingBy Brian Basilico February 3, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 28:57 — 33.1MB) | Embed

Connie Regan Green Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As an author of more than twenty books, publisher, international speaker, and entrepreneur she serves others by helping new entrepreneurs to build their own lucrative online businesses. Connie is also…

Episode 587 – What You Can Do To Reboot Your Speaking Career with Kerry Heaps

Authority Marketing, Business To Business Marketing, Expert Interview, Managing Change, Public Relations, Speaking, StrategyBy Brian Basilico July 15, 2020 Leave a comment

Podcast: Play in new window | Download (Duration: 25:00 — 28.8MB) | Embed

An Entrepreneur of 15 years, Kerry is the Publisher of Pageant Platform Magazine and the Host of Pageant Platform Podcast. Kerry is a sought-after Speaker on topics such as Leveraging your Publicity to Close More Deals, Bodies Don’t Lie-Body Language Basics, The Significance of Color in Wardrobe and the Psychology Behind It, The Network Game…

Episode 566 – Need More Business? How To Listen For Questions And Communicate Answers

Accountability, Authority Marketing, Content Marketing, Customer Service, Influencer Marketing, Know Your Audience, Podcast, Productivity, Questions, Relationship Marketing, Strategy, Thought LeadershipBy Brian Basilico April 27, 2020 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 12.0MB) | Embed

If you have listened to this podcast for a while you probably know that I love golf. The good news in Illinois is that they are opening up golf courses soon, but there are still a lot of questions that have to be answered about how?. During the course of any given week, people ask…

Category Archives: Authority Marketing