Episode 967 – Organic Marketing – How Artificial Intelligence Can Sweeten Relationships

Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Emotional Intelligence, Engagement, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, StrategyLeave a comment

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As Artificial Intelligence begins to overtake the marketing world, I think it’s a good idea to get nostalgic about marketing and see how we can infuse it with a modern-day perspective. When you get down to the core of marketing, it’s about people. Marketing is creating, communicating, delivering, and exchanging offerings that have value for…

Episode 966 – Artificial Intelligence Decisions… Data Determines the Destination

Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Emotional Intelligence, Engagement, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, StrategyLeave a comment

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In sports (and in business), two factors affect success. The physical and the mental are two parts of the whole, yet one is easier to evaluate to predict success… especially in football. In business, we tend to focus more on the mental than the physical of the people we work with. This is why artificial…

Episode 948 – I’ll Take My Bacon… Extra Crispy – A Prologue

Artificial Intelligence, Blogging, Books, Branding, Business To Business Marketing, Relationship Marketing, Social Networking, Speaking, Storytelling, UncategorizedLeave a comment

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It’s been 10 years since I wrote my first and still my favorite book. I was faced with the challenge of deciding if I wanted to write a new book or update the original. This is the beginning of that journey… What follows is the prologue form the new book Sections Include: So here we…

Episode 941 – Look Back… Move Forward

Artificial Intelligence, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Client Expectations, Content Marketing, Know Your Audience, Podcast, Purpose, Relationship Marketing, Sales, Strategy, Value PropositionLeave a comment

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At the beginning of 2023, businesses were facing the possibility of rising inflation, a recession, and workforce shortages. Then, the tech business community added some spicy Artificial Intelligence into the chaos soup. While the Bitcoin Bros were trying to pass themselves off as ChatGPT prompt writing gurus (making $100K or more), sales teams were tasked…

Episode 939 – Winning Lessons from 2023

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Client Expectations, Emotional Intelligence, Engagement, Entrepreneurship, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Storytelling, Strategy, Success, Systems, Thought Leadership, Value PropositionLeave a comment

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To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you! Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances,…

Episode 937 – Fail Forward

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Emotional Intelligence, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Storytelling, Thought Leadership, Trust, Value Proposition, Writing BooksLeave a comment

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I have failed. When I wrote my book, It’s Not About You, It’s About Bacon, I thought I would finally find fantastic success. I had dreams of speaking worldwide, pontificating about the virtues of Relationship Marketing. In short, I thought I was going to be rich and famous. Then it hit me, that’s what Relationship…

Episode 935 – It’s the Most Thankful Time of the Year

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Email Marketing, Human To Human, Podcast, Relationship Marketing, Sales, Strategy, SuccessLeave a comment

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It’s that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We’re tweaking our brands and checking it twice, revamping websites, and optimizing systems with…

Episode 925 – Analog vs. Digital Relationships

Artificial Intelligence, C-Suite Topics, Engagement, Human To Human, Networking, Podcast, Relationship Marketing, Social Networking, Strategy, Virtual SellingLeave a comment

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We live in a complex world of chaos. The difference today is that the amount and speed of data we have access to and consume, in the form of audio, video, text, and voice, can be overwhelming. We often tend to self-sanitize by consuming stories and narratives that affirm our worldview and values. That leads…

Episode 916 – Best Of – Will AI (Artificial Intelligence) Really Change The World Of Marketing? with Pam Didner

Artificial Intelligence, Business Trends, C-Suite Topics, Creativity, Employees, Expert Interview, Futurecasting, IT & Computing, Marketing Automation, Podcast, Productivity, Systems, Technology, Thought LeadershipLeave a comment

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Pam Didner is a marketing consultant, writer, speaker, podcaster, and author of 3 books: , Effective Sales Enablement, and the Modern AI Marketer.  She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet…

Episode 915 – Look Over There? How to Turn Distraction into Disruption

Artificial Intelligence, Blogging, Business To Business Marketing, C-Suite Topics, Content Marketing, Human To Human, Podcast, Relationship Marketing, StrategyLeave a comment

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I have had multiple people ask me about using AI in marketing. They had this perception that I would show them how it works so they could replace my services with this Golden Ticket of marketing that has a psychological or hypnotical effect to magically convert the internet to an ATM. I would be happy…