Episode 244 – Why Do You Do What You Do? How To Have A Customer Focused Business!

Have you ever asked yourself “Why do I do what I do?” There is a great book by Simon Sinek called “Start With Why” It talks about great companies like Apple and others who have learned a secret. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more…

Episode 238 – 5 Truths You Need To Know About Marketing Your Business

Marketing is a part of running a business, but people often get confused by promises… “We can make you number on on Google”, “We can get you more traffic to your website”, “We can help you grow your business”. But what really matters is the bottom line. Will these promises result in increased income? We…

Episode 237 – Copywriting Secrets with David Garfinkel – Part 2

Part 2 of 2 David Garfinkel is best-selling author of Breakthrough Copywriting and a professional copywriting coach. He works directly with business owners, staff copywriters in direct response businesses, and freelance direct response copywriters. He is widely known in his industry as “the world’s greatest copywriting coach.” Previously, David was a magazine editor in New…

Episode 235 – Copywriting Secrets with David Garfinkel – Part 1

David Garfinkel is best-selling author of Breakthrough Copywriting and a professional copywriting coach. He works directly with business owners, staff copywriters in direct response businesses, and freelance direct response copywriters. He is widely known in his industry as “the world’s greatest copywriting coach.” Previously, David was a magazine editor in New York for McGraw-Hill, and…

Episode 232 – Do You Need To Utilize A Funnel Or A Marketing System?

There are a lot of new marketing tools and more are coming out every day. Some include: Lead Pages, Click Funnels, Infusionsoft, Aweber, Deadline Funnels, and many others. I think that they are all awesome tools but most present themselves as a complete solution to your marketing needs. There is a real difference between a Marketing Funnel…

Episode 230 – Trust Your Intuition… With These Powerful Marketing Tools!

One of the things I love about doing this podcast is getting to learn from the experts that I get to interview. I learn from them as much as you do listening to this podcast.  I have learned about som awesome tools that help me with content marketing, and I wanted to share them with…

Episode 228 – The New LinkedIn… Are You Leveraging It To Increase Your Sales?

Have you seen the new LinkedIn Interface yet? It’s not live on my account yet, but I have seen it on a few friends posts about the changes. The look and feel is more like the new mobile interface of the app. It’s simplified and has lost a little functionality, but overall it’s still LinkedIn! I gave a presentation…

Episode 226 – Is Facebook Still The Best Social Media Platform For Business?

Facebook has over one billion users so people are allured by the sheer size of the audience. But in reality, there are 325 million people in the US, 75% speak English, and even a smaller amount would be potential customers for you and your business. Since 2006 when it launched to the public (originally for Harvard students…

Episode 223 – Content Marketing Through Content Influencers with Jonathan Chan

After graduating university with results so poor that no one would even both looking at his resume, Jonathan decided that the only person that could give him a job was himself. With startups being the only people crazy enough to hire him, he began his career helping entrepreneurs grow their business through the power of…

Episode 222 – 5 Online Business Marketing Trends To Watch In The Coming Year

Each year, we try to predict what is going to happen in our businesses. Some do business plans and marketing plans but do you spend any time looking at future trends that could affect your business? In this episode, I am going to explore some things that you should pay attention to as this year evolves. These…