Content Marketing Archives - Page 6 of 31

Episode 828 – Best Of – The History of CRMs and Why People Don’t Use Them Enough with Jon Ferrara

Business Tools, C-Suite Topics, Content Marketing, Customer Relationship Manager, Expert Interview, Generating Leads, List Building, Marketing Automation, Podcast, Productivity, Sales, Sales FunnelsBy Brian Basilico November 10, 2022 Leave a comment

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Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view…

Episode 826 – Best Of – Envisioning Better Social Media Interaction Using Planable with Xenia Muntean

Business To Business Marketing, Business Tools, C-Suite Topics, Content Marketing, Data Management, Engagement, Expert Interview, International Marketing, Internet Marketing, Marketing Automation, Podcast, Productivity, Social Media, Social Networking, SoftwareBy Brian Basilico November 2, 2022 Leave a comment

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Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been…

Episode 817 – The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Accountability, Business Trends, C-Suite Topics, Content Marketing, Facebook, Google Adwords, Podcast, Relationship Marketing, Sales, SEO, Social Media, Systems, WebsitesBy Brian Basilico October 3, 2022 Leave a comment

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Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat, but why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

Episode 816 – Best Of – Envisioning Better Social Media Interaction Using Planable with Xenia Muntean

Podcast: Play in new window | Download (Duration: 18:40 — 21.4MB) | Embed

Episode 815 – Seasons… Cold Weather Can Nudge Business to Heat Up

Blogging, Business Trends, C-Suite Topics, Content Marketing, Ebooks, Know Your Audience, Podcast, Sales, Social Media, Strategy, Success, Systems, Technology, Thought LeadershipBy Brian Basilico September 26, 2022 Leave a comment

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We just crossed the autumnal equinox. In layman’s terms – Summer is over (at least on the calendar.) Summer from a personal level is one of the most active times of the year. We have longer days and better weather. Chances are you spend almost more time outside and take more days off than at…

Episode 813 – Name That Tune – Has Your Brand Voice Evolved With Your Business?

Blogging, Business To Business Marketing, C-Suite Topics, Coaching, Conferences, Content Marketing, Networking, Podcast, Relationship Marketing, Storytelling, Success, VolunteeringBy Brian Basilico September 20, 2022 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Yesterday, I when to the Digital Summit in Raleigh, where I helped out with the AMA Triangle booth (American Marketing Association – Raleigh chapter)\. It was a great day filled with meeting new people, and I found some time to catch a few partial sessions. One of the sessions talked about your brand and asked…

Episode 798 – How Consistent Content Creates Consistent Connections with Warren Whitlock

Business Trends, Content Marketing, Expert Interview, Influencer Marketing, Know Your Audience, LinkedIn, Podcast, Relationship Marketing, Sales, Social Media, TwitterBy Brian Basilico July 20, 2022 Leave a comment

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Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing. I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us…

Episode 789 – You Can’t Always Get What You Want? But If You Try Sometimes…

Advertising, Buyer's Journey, C-Suite Topics, Content Marketing, Disruption, Engagement, Facebook Ads, Google Adwords, Google Analytics, Podcast, Social Media, Storytelling, WebsitesBy Brian Basilico June 21, 2022 Leave a comment

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Do you know that Rolling Stones song? “You Can’t Always Get What You Want?” It goes on to say, “But if you try sometimes, you might find, you get what you need.” I think that “Want” is a term that talks about the future. I WANT (desire to obtain) a cool new computer and desk…

Episode 780 – Best Of – Understanding Thought Leadership And Influence Personas with Jim Barry

Business To Business Marketing, Content Marketing, Emotional Intelligence, Expert Interview, Influencer Marketing, Know Your Audience, Leadership, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Thought Leadership, Value PropositionBy Brian Basilico May 18, 2022 Leave a comment

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Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award…

Episode 778 – Best Of – Managing and Scheduling Your Social Media Posts In Planable with Vlad Calus

Content Marketing, Engagement, Expert Interview, Facebook, Facebook Groups, Instagram, LinkedIn, Podcast, Social Media, TwitterBy Brian Basilico May 11, 2022 Leave a comment

Podcast: Play in new window | Download (Duration: 18:11 — 25.2MB) | Embed

Vlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies, and freelancers to collaborate with their teammates & clients on the content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others.

Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London ’17) at 19 y.o and became an honoree Forbes 30 Under 30 at 22 y.o. And he’s been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others.

Category Archives: Content Marketing