Content Marketing Archives - Page 9 of 31

Episode 713 – Content Marketing Trends – Is Your Business Chasing The Wrong Ball?

Accountability, Business To Business Marketing, C-Suite Topics, Content Marketing, Generating Leads, Mindset, Podcast, Relationship Marketing, Sales, Sales Funnels, Strategy, Success, SystemsBy Brian Basilico September 27, 2021 Leave a comment

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When you see everyone doing the same thing, human nature is to follow the crowd. Just because everyone is doing it, does that mean it’s right for your business or your customers? Have you ever seen a kids’ soccer game? All the kids follow the ball around the field until something happens. But what’s the…

Episode 707 – What Is The Secret B2b Marketing Formula? (Math is Hard – Success Is Not)

Advertising, Business To Business Marketing, C-Suite Topics, Content Marketing, Data Management, Know Your Audience, Podcast, Productivity, Relationship Marketing, Sales, Strategy, Success, Systems, Virtual SellingBy Brian Basilico September 6, 2021 Leave a comment

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There is a secret in the banking industry – Savings accounts with restrictions make people save more… 80% more. There are two things that work, setting a minimum total or a set amount of time before the saver can make a withdrawal. Those are known as CDs or commitment devices. There are many reasons why…

Episode 701 – What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing?

Advertising, Business To Business Marketing, Business Trends, C-Suite Topics, Content Marketing, Google Adwords, LinkedIn, Podcast, Relationship Marketing, Sales, Sales Funnels, Strategy, Systems, WebinarsBy Brian Basilico August 16, 2021 Leave a comment

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Website designer working with the new computer interface as design concept Don’t you just hate all the junk mail you get ( and have to delete) every day? You never signed up for that list? You have no interest in that product or service because it has NOTHING to do with YOUR business? So why…

Episode 699 – Are Your Marketing Systems Not Working? Stop Gambling & Start Winning

Advertising, Business To Business Marketing, Business Trends, C-Suite Topics, Content Marketing, Customer Relationship Manager, Google Analytics, LinkedIn, Podcast, Relationship Marketing, Sales, Sales Funnels, Strategy, WebinarsBy Brian Basilico August 9, 2021 Leave a comment

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I am not sure if you have ever been inside a casino, but it’s noisy with lots of flashing lights. Those are usually the sights and sounds of slot machines all around you. Slots are a simple and very popular game where acasino pull of an arm (better know as One-Armed-Bandits), or the push of…

Episode 696 – Best Of – How To Join The Conversation In Your Customer’s Mind with David Garfinkel

Branding, Client Expectations, Content Marketing, Copywriting, Expert Interview, Generational Influence, Know Your AudienceBy Brian Basilico July 29, 2021 Leave a comment

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David Garfinkel is author of “Breakthrough Copywriting” and known among insiders as “The World’s Greatest Copywriting Coach.” He’s worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He’s also host of the Copywriters Podcast, and a big fan of bacon…

Episode 693 – Leveraging LinkedIn To Grow Your B2b Business Through Social Networking

Business To Business Marketing, C-Suite Topics, Content Marketing, Generating Leads, LinkedIn, Podcast, Relationship Marketing, Sales, Social Media, Strategy, Systems, Thought Leadership, Value PropositionBy Brian Basilico July 19, 2021 Leave a comment

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Many people think of LinkedIn as just another social media platform. I prefer to treat it as a Relationship Marketing tool that has one goal – let my perfect customers understand why I am here and how I can help them solve their problems. I teach a LinkedIn Course called TRIBE. It is based on…

Episode 691 – What Is Relationship Marketing? Amplify Your Marketing Messages

Accountability, C-Suite Topics, Content Marketing, Human To Human, Know Your Audience, Podcast, Purpose, Questions, Relationship Marketing, StorytellingBy Brian Basilico July 12, 2021 Leave a comment

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I was talking with a neighbor while walking my dog Layla. I was trying to explain what relationship marketing is and how social media plays into the mix. He felt that social media was censoring some materials? I tried to explain to him that social networks may censor some content but most of the time…

Episode 684 – How Understanding Analytics Can Help You Manage Change Better with Jill Holtz

Advertising, Branding, Business To Business Marketing, Business Trends, Content Marketing, Data Management, Disruption, Expert Interview, Google Analytics, Managing Change, Podcast, StorytellingBy Brian Basilico June 16, 2021 Leave a comment

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Jill Holtz is co-founder of Mykidstime.com, an information website for parents, that has grown from a local West of Ireland listings directory to a global website, and a trusted online brand for parents. They have grown a large and engaged community through a targeted content and engagement strategy across their channels, website, email, and social…

Episode 682 – Envisioning Better Social Media Interaction Using Planable with Xenia Muntean

Business To Business Marketing, Business Tools, C-Suite Topics, Content Marketing, Data Management, Engagement, Expert Interview, International Marketing, Internet Marketing, Marketing Automation, Podcast, Productivity, Social Media, Social Networking, SoftwareBy Brian Basilico June 9, 2021 Leave a comment

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Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been…

Episode 677 – You’ve Got Jail… How Facebook Is Getting Bad For Business

Accountability, Advertising, Branding, Business Trends, C-Suite Topics, Content Marketing, Facebook, Facebook Ads, Facebook Groups, Podcast, Social Media, Social Networking, Strategy, Success, Systems, Time ManagementBy Brian Basilico May 24, 2021 Leave a comment

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I find that Facebook is becoming less and less of a platform where I think we can try to do business. It has not only become very divisive but their model of Community Standards is over-policed in some ways and under scrubbed in others. Their goal is to create a friendly environment for all, but…

Category Archives: Content Marketing