Episode 392 – How To Improve Your Business Growth? – Hunt vs Gather

Client Expectations, Content Marketing, Customer Service, Generating Leads, Know Your Audience, Podcast, Sales, Sales Funnels, Success, Time ManagementLeave a comment

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I was having a conversation with a friend and client where we started to dig into his sales team and the different takes on the sales process in general… he defined them as “Hunters” and “Gatherers.”

Hunters tend to be young, ambitious and energetic. The love the thrill of finding and closing new business clients. They love the thrill of the hunt and can’t wait to close and move on to the next deal.

Gatherers tend to be older, more experienced and love the steadiness and predictability of maintaining a client base. They tend to focus on building and maintaining current client relationships.

These two have a lot of difference, but also have a lot in common

They Work On A Schedule
They Communicate Regularly
They Measure Results
In this episode, we will discuss how you and/or your sales organization can be best served by a blend or mix of both Hunting and Gathering. Remember… What gets measured, gets done!

Episode 390 – I’ll Have What She’s Having… The Secret of Success

Content Marketing, Generating Leads, Know Your Audience, Podcast, Reputation, Sales, Sales Funnels, Storytelling, SuccessLeave a comment

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Have you ever seen the movie “When Harry Met Sally”? There is a famous Restaurant Scene where Harry and Sally are talking about relationships and Sally starts to act out a Fake Orgasm. A lady in the diner (Rob Reiner”s Mom in real life) says “I’ll have what she’s having”. That iconic scene shows how people act vicariously through other people’s actions or successes.

You can create a buzz about your product or service by getting people to order what others find success with…

Spotlighting Successes
Prophetizing Profits
Renting Resources – Build a Team 
In this episode, I will define 3 “Dont’s” and 3 “Do’s” to help you build the success of your products and services, but sharing success stories of your clients and users.

Episode 384 – How To Increase Profits With Sales & Marketing Alignment?

Client Expectations, Content Marketing, Generating Leads, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Sales Funnels, Thought LeadershipLeave a comment

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In small businesses, Sales & Marketing are often two hats worn by the same person. In larger companies, they are often two groups separated by cubicles, Ideology, and methodology. Yet, Sales & Marketing have the common goal of generating more revenue.

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.

Sales are activities related to selling or the number of goods or services sold in a given time period.

Digital marketing has changed the landscape and focus. Marketing often wants to use new methods to create client engagement, while the sales team often wants to rely on the tried and true methods that have worked for years.

Episode 373 – Using Online Sales Funnels In Your Business with Cindy Bidar

Auto Responders, Email Marketing, Expert Interview, Sales, Sales Funnels, WebsitesLeave a comment

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Cindy Bidar is a highly sought after online business manager specializing in marketing and systems automation for coaches, digital course sellers and freelancers. She’s had the privilege of working with some of today’s most profitable online businesses as a marketing and operations manager. She’s helped train 7-figure marketing teams and oversee the setup and management of hundreds of marketing and sales funnels. She helps her clients scale their business by creating automated systems that improve conversion rates, increase sales, and add more profit to the bottom line.

Episode 371 – High Consideration vs Low Consideration Sales with Mark S. A. Smith

Client Expectations, Disruption, Expert Interview, Know Your Audience, Podcast, Project Management, Sales, Sales FunnelsLeave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Episode 370 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Home Base – Your Website

Landing Pages, Podcast, Sales Funnels, Social Media, WebsitesLeave a comment

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In baseball, you only score when someone touches home plate. The same goes for your website. It’s the home base for your business.

Technology like mobile platforms, WordPress, high-speed internet and more have changed the game. More importantly, Google and social media platforms are changing the game even faster.

Baseball managers rely on sabermetrics to manage their game. Business owners use Google analytics to do the same sort of management.

Episode 367 – Expanding Your Social Reach On LinkedIn with Nimble and CEO Jon Ferrara

Business Tools, Expert Interview, LinkedIn, List Building, Marketing Automation, Networking, Podcast, Relationship Marketing, Reporting, Sales, Sales Funnels, SoftwareLeave a comment

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Jon Ferrara is a CRM and Relationship Management entrepreneur and noted speaker about Social Media’s effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform, his most recent venture Nimble.com. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs).

Episode 359 – Adding Some Sizzle To Your Sales with The Pitch Queen Michelle Weinstein

Coaching, Expert Interview, Generating Leads, Podcast, Sales, Sales FunnelsLeave a comment

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Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience, selling everything from multi-million dollar homes to Paleo meatballs. Her achievements include raising over $1M dollars for her last company, landing contracts with major retailers such as Costco and The Vitamin Shoppe, and pitching her way onto ABC’s Shark Tank.

She is now the founder of The Pitch Queen, where she helps small business owners and entrepreneurs learn to LOVE selling, make a bigger impact in the world, and skyrocket their top-line revenue.

Episode 337 – Building An Online Business with Paykickstart and Mark Thompson

Business Tools, Content Marketing, Expert Interview, Making Money Online, Podcast, Sales Funnels, SoftwareLeave a comment

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Mark Thompson has been online for 10 years. Starting in the offline world, Mark worked with digital agencies working with business/client marketing campaigns (SEO, PPC, Social Media, Email Marketing) honing his internet marketing chops. He was fired from his very last JOB in 2010.

He then became the Co-founder of DigitalKickstart.com and PayKickstart.com and has sold over 20 million dollars in sales.

Episode 268 – Are You Using Relationships To Effectively Grow Your Business?

Generating Leads, Podcast, Relationship Marketing, Sales, Sales Funnels, SpeakingLeave a comment

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Relationships are the currency of business. Many people are looking for the short cut that can turn a contact into a sale. Often, looking for shortcuts can do more harm than good. People ar adverse to just being sold. Some people treat social networking like a door to door salesperson. If you knock on enough doors,…