Business To Business Marketing Archives - Page 15 of 17

Episode 610 – How To Make Virtual One-On-Ones More Proactive & Productive

Accountability, Business To Business Marketing, Change Management, Client Expectations, Customer Relationship Manager, Customer Service, Human To Human, Know Your Audience, Podcast, Relationship MarketingBy Brian Basilico October 5, 2020 Leave a comment

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If we took a way-back machine to December 2019, you probably never would have guessed that you would be networking almost 100% online? Zoom has been a savior and a bain for many, but here we are living in a virtual networking world. One-on-ones are one of the best ways to grow your business, but…

Episode 608 – Finding The Influencers to Make Your Content Go Viral

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In his book, “The Tipping Point”, Malcolm Gladwell discusses how viruses spread. We are not only talking about the medical kind, but the ones that influence people and culture. Viruses usually start small and grow slowly, but there becomes a tipping point where it srats to gain momentum to the point where it’s hard to…

Episode 606 – The 4 People You Should Positively Be Marketing To

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Networking has changed and so have our businesses. If you are like me, we spend a lot of time on Zoom. I am here to tell you Zoom Fatigue is REAL! Meeting online increases our cognitive load because several of its features take up a lot of conscious capacity… and add caring for a puppy…

Episode 604 – Pull The Common Thread That Holds Us All Together

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Our last dog (Buddy Guy) never really would destroy his toys. Our new dog Layla is a completely different animal. She believes her purpose in live to find and spit the stuffing out of every toy you give her. She works the toy to find the string she can pull that will unlock the treasure…

Episode 602 – How New Customers Can Be Like Getting A New Puppy

Accountability, Business To Business Marketing, Change Management, Client Expectations, Customer Relationship Manager, Customer Service, Human To Human, Investing In Yourself, Know Your Audience, Managing Change, Podcast, Relationship MarketingBy Brian Basilico September 7, 2020 Leave a comment

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On a past podcast, I discussed the crazy idea we had of trying to adopt a dog and the lessons learned through the process. Well, a week ago we left downtown Chicago with a new 11-month-old puppy named Layla in the back of my SUV. We have adopted 5 rescue dogs over the last few…

Episode 600 – How And Why To Build A Golden Rolodex

Business To Business Marketing, Client Expectations, Customer Relationship Manager, Customer Service, Emotional Intelligence, Human To Human, Networking, Podcast, Relationship Marketing, Social NetworkingBy Brian Basilico August 31, 2020 Leave a comment

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Do you remember using a Rolodex? It was a device that was round or a slotted platform that contained index cards with sorted contact information in alphabetical tabs. We used to keep all our important business contacts on those for quick access. Although you may not have one of those on your desk anymore like…

Episode 599 – Finding A or Becoming Guest On A Podcast with Brent Basham

Business To Business Marketing, Content Marketing, Expert Interview, Interviews, Podcast, Podcasting, Strategy, Thought Leadership, Video PodcastBy Brian Basilico August 26, 2020 Leave a comment

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Brent Basham is an occasional podcaster, dad of three, co-founder of Poddit. In 2014 Brent had an epiphany. As a father and tech enthusiast, he realized we were standing at a very unique point in history. We were the last digital immigrants charged with raising the first digital natives. But with everything changing so fast,…

Episode 597 – How To Build Awesome Business Relationships Through Email with Ely Delaney

Business To Business Marketing, C-Suite Topics, Email Marketing, Expert Interview, Marketing Automation, Relationship MarketingBy Brian Basilico August 18, 2020 Leave a comment

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Ely Delaney is an Automated Systems Strategist and the co-founder of Purple Knight Marketing, an education company designed to help entrepreneurs go from surviving to thriving in any economy. He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits” With a passion for connecting people, his best selling training course “Networking Like…

Episode 596 – Why Your Marketing Needs a Feedback Loop?

Business To Business Marketing, C-Suite Topics, Client Expectations, Content Marketing, Engagement, Know Your Audience, Opinion, Podcast, Relationship Marketing, StrategyBy Brian Basilico August 17, 2020 Leave a comment

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In music, there are two kinds of feedback – Good and Bad. Bad feedback is that high pitched squeal you hear when a microphone gets too close to a speaker. Good feedback is the kind where you control (think of the opening guitar note in the song “I Feel Fine” by the Beatles). A feedback…

Episode 588 – How To Overcome The Story In You And Your Customers Minds

Accountability, Branding, Business To Business Marketing, Emotional Intelligence, Mindset, Podcast, Relationship Marketing, Storytelling, StrategyBy Brian Basilico July 20, 2020 Leave a comment

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Seth Godin said in his daily blog email “If it’s not helping you take action to make things better, what’s it for?” When it comes to the content you create, what’s the action you expect people to take? In another blog email, he said, “That story in your head? It’s invented. It has to be.”…

Category Archives: Business To Business Marketing