Episode 781 – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses?

Accountability, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Emotional Intelligence, Engagement, Know Your Audience, Mindset, Podcast, Relationship Marketing, Social Media, SystemsLeave a comment

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Most of us have fallen victim to the allure of FREE stuff.  I had a freezer full of big bags and boxes of frozen food from going to Sam’s Club and being a victim of the FREE sample person standing in the aisle. When you offer something FREE, you generally appeal to a person’s consumer…

Episode 779 – The Secret 3 B’s of Finding Your Perfect Customer

Accountability, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Emotional Intelligence, Engagement, Know Your Audience, Mindset, Podcast, Relationship Marketing, Social Media, SystemsLeave a comment

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Did you know that the American bee is actually digital? Yup… It’s a U.S.B. So is it a conspiracy theory, or a bad dad joke? Perspective is reality in the mind of the beholder! Some people think that marketing has some secret formula that someone knows that others don’t. That’s why you hear that word…

Episode 777 – Three Questions With The Same Answer – Know, Like, & Trust

Accountability, Advertising, Authenticity, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Podcast, Questions, Relationship Marketing, Sales Funnels, StrategyLeave a comment

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What do my best clients have in common? That question can be answered by looking at the Pareto Principle. 80% of my best clients come from referrals. and 80% of my income comes from 20% of all my clients. So 80% of the income comes from my best clients who were all referrals. Each one…

Episode 775 – The Power of Three… With Sales & Marketing

Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Creativity, Podcast, Relationship Marketing, Sales, Storytelling, Strategy, SystemsLeave a comment

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Good professional speakers and good marketers know that the most effective way to get people to remember what you said and to take action is to KEEP IT SIMPLE! Even if you have a very complex topic, it’s easier to digest in smaller chunks of three. We all tend to store information in our brains…

Episode 773 – My GREATEST Sales Success… (Selling My Wife On Moving)

Accountability, Branding, Buyer's Journey, C-Suite Topics, Change Management, Client Expectations, Human To Human, Know Your Audience, Podcast, Sales, Sales Funnels, Storytelling, Thought LeadershipLeave a comment

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I hate the process of making sales soI hired a sales coach to help me overcome my fears. I was filled with the guilt of asking people for money. Also, I lacked the self-confidence to ask what my hourly time was really worth to my clients so I always underpriced and undersold what I was…