Episode 610 – How To Make Virtual One-On-Ones More Proactive & Productive

If we took a way-back machine to December 2019, you probably never would have guessed that you would be networking almost 100% online? Zoom has been a savior and a bain for many, but here we are living in a virtual networking world. One-on-ones are one of the best ways to grow your business, but…

Episode 608 – Finding The Influencers to Make Your Content Go Viral

In his book, “The Tipping Point”, Malcolm Gladwell discusses how viruses spread. We are not only talking about the medical kind, but the ones that influence people and culture. Viruses usually start small and grow slowly, but there becomes a tipping point where it srats to gain momentum to the point where it’s hard to…

Episode 606 – The 4 People You Should Positively Be Marketing To

Networking has changed and so have our businesses. If you are like me, we spend a lot of time on Zoom. I am here to tell you Zoom Fatigue is REAL! Meeting online increases our cognitive load because several of its features take up a lot of conscious capacity… and add caring for a puppy…

Episode 604 – Pull The Common Thread That Holds Us All Together

Our last dog (Buddy Guy) never really would destroy his toys. Our new dog Layla is a completely different animal. She believes her purpose in live to find and spit the stuffing out of every toy you give her. She works the toy to find the string she can pull that will unlock the treasure…

Episode 602 – How New Customers Can Be Like Getting A New Puppy

On a past podcast, I discussed the crazy idea we had of trying to adopt a dog and the lessons learned through the process. Well, a week ago we left downtown Chicago with a new 11-month-old puppy named Layla in the back of my SUV. We have adopted 5 rescue dogs over the last few…

Episode 601 – How To Get Your Brag On While Networking with Jeannette Seibly

Jeannette Seibly is The Leadership Results Coach and an award-winning executive coach and keynote speaker. During the past 28 years, she’s guided the creation of 3 millionaires and countless 6-figure business professionals. As an author, she’s published six books. The most recent ones are: “The Secret to Selling Yourself Anytime, Anywhere: Start Bragging!” (CareerBragging.com) and…

Episode 600 – How And Why To Build A Golden Rolodex

Do you remember using a Rolodex? It was a device that was round or a slotted platform that contained index cards with sorted contact information in alphabetical tabs. We used to keep all our important business contacts on those for quick access. Although you may not have one of those on your desk anymore like…

Episode 596 – Why Your Marketing Needs a Feedback Loop?

In music, there are two kinds of feedback – Good and Bad. Bad feedback is that high pitched squeal you hear when a microphone gets too close to a speaker. Good feedback is the kind where you control (think of the opening guitar note in the song “I Feel Fine” by the Beatles). A feedback…

Episode 589 – The Magic Of Relationships and Follow-Up with Joe M. Turner

“Chief Impossibility Officer” Joe M. Turner is the founder and principal speaker and performer at Turner Magic & Keynotes, providing world-class corporate entertainment and insightful keynotes for clients across the United States and worldwide. A summa cum laude graduate of Mississippi State University, Joe’s corporate experience is primarily in the area of change management and…

Episode 586 – How To Serve Up Great Content With Marketing Systems

QUESTION? Is your marketing more like a vending machine or a restaurant? A vending machine is simple. People put money in and get something (generally overpriced) out. Restaurants are more complex. People will research them, make reservations, and they are not just buying food… they are buying an experience. We rarely are aware of all…