Engagement Archives - Page 6 of 14

Episode 881 – The Grass May Be Greener on the Other Side of the Fence (But You Still Have to Mow It)

Business To Business Marketing, C-Suite Topics, Content Marketing, Copywriting, Engagement, Podcast, Questions, Relationship Marketing, Strategy, Thought LeadershipBy Brian Basilico May 15, 2023 Leave a comment

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It’s been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn. Common business logic tells us to focus on what’s important. If you make $50 per hour and you can pay someone $40 to mow your lawn,…

Episode 880 – The New Content Culture with Keith Reynolds

Blogging, C-Suite Topics, Content Marketing, Engagement, Expert Interview, Podcast, Relationship Marketing, Social SellingBy Brian Basilico May 10, 2023 Leave a comment

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Keith founded Publio to help clients transition from traditional marketing toward an ROI-based content publishing model to promote brands, build audiences, grow a sales pipeline, and optimize SEO performance to generate qualified leads. He has 25+ years of experience helping CEOs and agencies develop content strategies, marketing plans, and budgets, managing marketing operations, and producing…

Episode 879 – Is Your Content a Tapas or Family Style Meal?

Authority Marketing, Business To Business Marketing, C-Suite Topics, Client Expectations, Content Marketing, Copywriting, Engagement, Human To Human, Podcast, Questions, Relationship Marketing, Strategy, Thought LeadershipBy Brian Basilico May 8, 2023 Leave a comment

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Just like Family Style is big, and Tapas is small, content can be served up the same way. There are two common trains of thought when it comes to creating and serving up content. Content served up Family Style ranges from 2000 to 3500 words. There is usually a lot of detail, facts, examples, and…

Episode 877 – Influence vs. Inspiration… It Takes Emotional Intelligence

Artificial Intelligence, Authority Marketing, Business To Business Marketing, C-Suite Topics, Conferences, Emotional Intelligence, Engagement, Human To Human, Podcast, Strategy, Thought LeadershipBy Brian Basilico May 1, 2023 Leave a comment

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It’s been years since I have been a conference attendee. The latest conference I attended was the 2023 Leadership Summit for chapter leaders of the AMA (American Marketing Association). What I learned at this conference is that not all chapters are the same. They are cohesive to the AMA brand, yet with diversity and individuality.…

Episode 875 – Charging Your Content – Seeing The Light

Blogging, C-Suite Topics, Content Marketing, Design, Email Marketing, Engagement, Images, Podcast, Social Media, Strategy, Thought Leadership, WebsitesBy Brian Basilico April 25, 2023 Leave a comment

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I have a problem. Well, it’s more of an annoyance. We have RING cameras on the front and back of our house. In order to see the widest possible views, they had to be placed up high. The more the cameras are accessed when a delivery comes or when the dog and I are in…

Episode 873 – Elevating Your Content – Topic, Title… Then Tool!

Artificial Intelligence, Buyer's Journey, C-Suite Topics, Email Marketing, Engagement, Generating Leads, Images, Podcast, Social Media, Social Selling, Strategy, Thought Leadership, VideoBy Brian Basilico April 19, 2023 Leave a comment

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Do you own a lathe? If you do, chances are woodworking is your hobby or business. Do you own a 3D printer? If you do, chances are you are in the manufacturing or design fields. I don’t own either, but owning a 3D printer would be cool and give me status. But, I don’t know…

Episode 871 – The Dollars Are In The Data

Buyer's Journey, C-Suite Topics, Engagement, Generating Leads, Innovation, Know Your Audience, Networking, Podcast, Social Selling, Strategy, Thought Leadership, WebsitesBy Brian Basilico April 11, 2023 Leave a comment

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There is a famous saying, “What gets measured gets managed”, or “What gets measured, gets done”. It’s often attributed to Peter Drucker (but his organizations said it was not him initially). But when it comes to measurement… what happens when you are measuring the wrong things? Does that lead to doing the wrong things and…

Episode 869 – Engagement… to The Power of 3

Blogging, Buyer's Journey, C-Suite Topics, Ebooks, Engagement, Investing In Yourself, Podcast, Social Selling, Strategy, Thought Leadership, WebsitesBy Brian Basilico April 4, 2023 Leave a comment

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Have you ever been in an endless loop or Mobius strip conversation with a toddler? You know… the endless circle of WHY? When a toddler keeps asking “WHY?” in response to everything they hear or see, it’s called the “why stage” or “why phase”. If you get frustrated, you can try to end the loop…

Episode 867 – Passengers… Prepare For Landing – Guiding Website Visitors to Their Destination

Buyer's Journey, C-Suite Topics, Client Expectations, Engagement, Human To Human, Podcast, Strategy, Systems, WebsitesBy Brian Basilico March 29, 2023 Leave a comment

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I am always amazed that 80 tons of people, luggage, metal, and fuel, lifts you up in the air and flies you 1000 miles in about 2 hours, and it’s almost 1000 times safer than driving in a car. On top of that, most people don’t give a second thought about how complex our air…

Episode 865 – What’s for Dessert? How to Simplify Your Website to Increase Sales

Buyer's Journey, C-Suite Topics, Client Expectations, Engagement, Human To Human, Podcast, Relationship Marketing, Strategy, WebsitesBy Brian Basilico March 20, 2023 Leave a comment

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The first thing that happens when you get to a restaurant is you are guided to your table and handed a menu. Menus are generally organized into appetizers, meals, and desserts. Could you imagine if the menu included articles about how each meal is prepared, where the ingredients were sourced from, and what cooking ware…

Category Archives: Engagement