C-Suite Topics Archives - Page 4 of 30

Episode 970 – Man vs Machine – A Brief History of Algorithms and Artificial Intelligence

Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Data Management, Emotional Intelligence, Engagement, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, StrategyBy Brian Basilico June 12, 2024 Leave a comment

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Back in 1997, Deep Blue (an IBM computer) defeated Garry Kasparov, the world chess champion at the time, in a six-game match with a final score of 3.5-2.5 in favor of Deep Blue. Almost 20 years later, in 2016, Google’s AlphaGo program achieved a similar victory by defeating Lee Sedol, one of the world’s top…

Episode 969 – Steve Jobs vs Artificial Intelligence

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I have always been entertained and enamored by magic tricks. When people see one performed, they usually have one of two reactions: amazement or curiosity. The amazement is, “How did they do that?” and the curiosity is, “How did they do that?” Some people will look forward to the next one, while others are distracted…

Episode 968 – Data is a Gift… Share The Love!

Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Emotional Intelligence, Engagement, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, StrategyBy Brian Basilico May 29, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 10:36 — 12.1MB) | Embed

Do you remember life before Beepers, CB Radios, and Fax Machines? All three gained momentum and popularity in the ’70s and ’80s and peaked in the ’90s. However, all three fell victim to mobile phones. Beepers became text messaging, faxes became email, and CB radios became Nextel phones and then standard mobile phones. Artificial Intelligence…

Episode 967 – Organic Marketing – How Artificial Intelligence Can Sweeten Relationships

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As Artificial Intelligence begins to overtake the marketing world, I think it’s a good idea to get nostalgic about marketing and see how we can infuse it with a modern-day perspective. When you get down to the core of marketing, it’s about people. Marketing is creating, communicating, delivering, and exchanging offerings that have value for…

Episode 966 – Artificial Intelligence Decisions… Data Determines the Destination

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In sports (and in business), two factors affect success. The physical and the mental are two parts of the whole, yet one is easier to evaluate to predict success… especially in football. In business, we tend to focus more on the mental than the physical of the people we work with. This is why artificial…

Episode 965 – BACON – Chapter 17- So Much Peopling

Awareness, Business To Business Marketing, C-Suite Topics, Conferences, Engagement, LinkedIn, Networking, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, StrategyBy Brian Basilico May 9, 2024 Leave a comment

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I was just in Chicago at the American Marketing Association’s Leadership Conference, where 400 people from around North America, representing 50+ chapters, came to learn and grow with and from each other. Conferences are great for networking, learning, and getting out of the routine work rut, but they are also very peoply. Sometimes, too peoply.…

Episode 964 – BACON – Chapter 16- The “Known Knowns”, “Known Unknowns”, and “Unknown Unknowns” of Marketing

Awareness, Business To Business Marketing, C-Suite Topics, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Systems, Thought LeadershipBy Brian Basilico May 1, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 12:34 — 14.4MB) | Embed

Growing up in New York, Yogi Bera was one of my favorite characters. He was a good player but even more of a philosopher (well, sort of). Some of his most famous “Deep Yogi Thoughts” include: “It ain’t over ’til it’s over.” “When you come to a fork in the road, take it.” “It’s like…

Episode 947 – Out With the NEW… In With the OLD!

Business To Business Marketing, Buyer's Journey, C-Suite Topics, Engagement, Generating Leads, Human To Human, Know Your Audience, Navigation, Podcast, Relationship Marketing, Sales, UncategorizedBy Brian Basilico January 1, 2024 Leave a comment

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Here are the top five New Year’s sayings or cliches: 1. Out with the Old, In with the New 2. New Year, New You 3. Another Chance for Us to Get It Right 4. See You Next Year 5. A Frest Start Now, I don’t want to become a Captain Buzzkill or minimize the significance…

Episode 945 – Sales & Marketing… It’s a MATH Problem

Accounting, Advertising, Blogging, Branding, Business To Business Marketing, C-Suite Topics, Data Management, Engagement, Google Adwords, Google Analytics, Podcast, Relationship Marketing, UncategorizedBy Brian Basilico December 25, 2023 Leave a comment

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When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas…

Episode 944 – Best Of – How To Build Awesome Business Relationships Through Email with Ely Delaney

Business To Business Marketing, C-Suite Topics, Email Marketing, Expert Interview, Marketing Automation, Relationship MarketingBy Brian Basilico December 20, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 26:38 — 30.7MB) | Embed

Ely Delaney is an Automated Systems Strategist and the co-founder of Purple Knight Marketing, an education company designed to help entrepreneurs go from surviving to thriving in any economy. He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits” With a passion for connecting people, his best selling training course “Networking Like…

Category Archives: C-Suite Topics