Episode 256 – 5 Ways How To NOT Get Customer Engagement On Social Media

Facebook, Influence, Internet Marketing, LinkedIn, Podcast, Relationship Marketing, Social Media, Twitter, VideoLeave a comment

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  Remember Farmville on Facebook? How about all of those other social games that people would send you to engage with them. I really don’t know if I just blocked them all, or if people just got tired of my rejection, but I don’t see them anymore. Whatever happened to all those quizzes like “What animal…

Episode 240 – Can You Make Old New Again By Utilizing 3 Unused Assets?

Email Marketing, Facebook, Generating Leads, Internet Marketing, LinkedIn, Podcast, Sales, Sales Funnels, ToolsLeave a comment

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If you have in business for a while, chances are you have some assets. These can be physical, financial, and informational. Sometimes we are so focused on building our business that we forget about or neglect those who got us where we are today. Some of these assets can often be unused for years, but…

Episode 236 – History And The Art Of Powerful Social Media For Your Business

Advertising, Facebook, Internet Marketing, LinkedIn, Podcast, Relationship Marketing, Social Media, TwitterLeave a comment

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In the social media classes and boot camps I teach… people are confused.  They don’t understand why everything they have been taught about getting fans to their business pages has not paid off in new clients and increased business. That is because social media has evolved since last week, and since what they have been…

Episode 228 – The New LinkedIn… Are You Leveraging It To Increase Your Sales?

Content Marketing, Generating Leads, LinkedIn, Networking, Podcast, Reputation, Sales, Social MediaLeave a comment

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Have you seen the new LinkedIn Interface yet? It’s not live on my account yet, but I have seen it on a few friends posts about the changes. The look and feel is more like the new mobile interface of the app. It’s simplified and has lost a little functionality, but overall it’s still LinkedIn! I gave a presentation…

Episode 213 – Getting Strategic With Your Social Media with Deb Krier

Expert Interview, Facebook, Generating Leads, Instagram, LinkedIn, Podcast, Snapchat, Social Media, Twitter, WebsitesLeave a comment

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Deb Krier is a social media advisor, professional speaker, and trainer. With 20 years as a marketing and public relations professional, she’s passionate about helping professionals use social media to promote themselves and their businesses. She helps people learn how to use social networking in a way that expands their professional networks, creates new business, and…

Episode 201 – Social Selling Using LinkedIn with Phil Gerbyshak

Expert Interview, LinkedIn, Podcast, SalesLeave a comment

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Phil Gerbyshak believes in the power of social selling, leadership, and connection. With a unique speaking style—part sales expert, part entertainer—Phil keeps his audiences awake and engaged while providing actionable steps to bring in more leads, more referrals, and more business. If he’s not traveling, speaking, or making new connections, Phil writes. He’s published 5…

Episode 198 – How-To Embrace Relationship Marketing To Expand Your Business

Branding, Facebook, Generating Leads, Instagram, LinkedIn, Pinterest, Podcast, Relationship Marketing, Reputation, Sales, Social Media, TwitterLeave a comment

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Relationship Marketing is defined on Wikipedia as “a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a focus on sales transactions.”. In my first book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, I talk about and define Know, Like, and Trust! Relationship Marketing…

Episode 164 – Using Social Media To Make Money?

Content Marketing, Facebook, Generating Leads, Instagram, LinkedIn, Pinterest, Podcast, Sales, Social Media, Twitter4 Comments

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I was recently hired to give two training sessions. Both requested a 3-hour session on “How To Make Money Using Social Media”. These presentations would have been very different a year or so ago because I have had an epiphany about what social media really is and how to use it in your business in ways…

Episode 124 – What Does Golf Have To Do With A Marketing Strategy That Works?

Blogging, Branding, Business Tools, Content Marketing, Ebooks, Email Marketing, Facebook, Generating Leads, Google Analytics, Internet Marketing, LinkedIn, Networking, Pinterest, Podcast, Social Media, Twitter, Video, Webinars, Websites, Writing BooksLeave a comment

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I Love Golf! It’s a simple little game where you are trying to hit a little white ball, hundreds of yards away, into a little cup in the ground. Sounds simple right? Trust me it is not. The average golfer shoots 100 (on a par 72 course) meaning golfers make an average of 28 mistakes per…

Episode 94 – Feed The Social Media Beast By Curating Content

Content Marketing, Ebooks, Facebook, Google, Instagram, LinkedIn, Podcast, Podcasting, Social Media, Twitter, Video, Video PodcastLeave a comment

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Social Media is a Hangry Beast (hungry and angry). It loves to be fed a steady diet of content if it’s going to be your friend and work for you. There are two kinds of content – OPC (other people’s content), and your original content. OPC helps you build credibility by association. If you find great…