Episode 947 – Out With the NEW… In With the OLD!

Here are the top five New Year’s sayings or cliches: 1. Out with the Old, In with the New 2. New Year, New You 3. Another Chance for Us to Get It Right 4. See You Next Year 5. A Frest Start Now, I don’t want to become a Captain Buzzkill or minimize the significance…

Episode 943 – Moral Marketing… (and why it’s tough)

This is the time of the year when there tends to be a heightened sense of humanity, spirituality, and morality in the air. Business slows down, and we start to think about something more than ourselves while being thrown into the mix of chaos, hustle, and short emotional fuses. Now, I don’t want to go…

Episode 941 – Look Back… Move Forward

At the beginning of 2023, businesses were facing the possibility of rising inflation, a recession, and workforce shortages. Then, the tech business community added some spicy Artificial Intelligence into the chaos soup. While the Bitcoin Bros were trying to pass themselves off as ChatGPT prompt writing gurus (making $100K or more), sales teams were tasked…

Episode 935 – It’s the Most Thankful Time of the Year

It’s that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We’re tweaking our brands and checking it twice, revamping websites, and optimizing systems with…

Episode 934 – Best Of – Reinventing Sales Teams with Rent-A-Rep with Bill Guertin

Bill Guertin (pronounced like “13”) is a positive voice for change and is the leader of the “7 Voices” Movement, whose purpose is to hear, recognize, and minimize the effects of the negative Voices inside people’s heads and to implement simple strategies to make positivity a life-choice every day. As a sales trainer, he’s worked…

Episode 933 – What is Relationship Marketing?

I’ve heard it said that to succeed in business, you must master business tools. Some businesses make do with what they can afford, while others highly invest in cutting-edge technologies. With the advent of AI, companies hope that data can be gathered, processed, analyzed, and implemented faster and at a lower expense by a computer…

Episode 931 – How Well Do You Vet Your Prospective Clients?

Dog daycares have to vet their potential customers before they can become customers. First, they are required to have the right vaccinations to prevent doggie flu, kennel cough, and more. Next, they have to pass a temperament test. They put your dog in the play area with one to two other dogs that have been…

Episode 930 – Best Of – Social Selling On LinkedIn with Brynne Tillman

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.

Episode 929 – What do Your Leads… LEAD to?

If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I am not trying…

Episode 927 – Falling for the Forest from the Trees

The phrase, “can’t see the forest for the trees,” means that someone is so focused on small details or individual parts of a situation that they fail to see or understand the larger picture or the overall context. In other words, it suggests that a person is too preoccupied with minor, irrelevant, or unimportant aspects…