Episode 366 – What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data

Accountability, Business Trends, Client Expectations, Customer Service, Know Your Audience, Niche Marketing, Podcast, SalesLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

As you start to plan out your Perfect Marketing Strategy, it always a good idea to look back before moving forward. Most all of this data can be found in your accounting system (Quickbooks or other). It should be reviewed monthly, quarterly, and annually. By mapping out your most recent sales, you have a good overview of the current state of your market segments.

This is part two of an 8 part podcast series. In this episode, we will cover how to map out that data and how it can give you analytics that will help you map out future sales.

Episode 362 – How To Use Email Marketing? The Money Is In The List!

Content Marketing, Email Marketing, Influencer Marketing, Podcast, Sales, Thought LeadershipLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

There has been a lot of talk about online marketing and privacy and data collection lately. GDPR is a new regulation, primarily that affects contact you may have in the European Union (EU), but will affect anyone who has a mailing list or website

More about that in the next Episode 363 with Bobby Klink.

Email marketing is one of the cornerstones of business that I teach ALL my clients. The Money is in the list.

There are some things you should think about in the process:

Episode 359 – Adding Some Sizzle To Your Sales with The Pitch Queen Michelle Weinstein

Coaching, Expert Interview, Generating Leads, Podcast, Sales, Sales FunnelsLeave a comment

Podcast: Play in new window | Download (Duration: 20:46 — 28.7MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience, selling everything from multi-million dollar homes to Paleo meatballs. Her achievements include raising over $1M dollars for her last company, landing contracts with major retailers such as Costco and The Vitamin Shoppe, and pitching her way onto ABC’s Shark Tank.

She is now the founder of The Pitch Queen, where she helps small business owners and entrepreneurs learn to LOVE selling, make a bigger impact in the world, and skyrocket their top-line revenue.

Episode 334 – Is Email Marketing Dead? 5 Things To Know About Email Marketing!

Auto Responders, Content Marketing, Customer Service, Email Marketing, Know Your Audience, Marketing Automation, Podcast, Sales, ToolsLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

I hear all the time that “Email Marketing is dead!” That is far from the truth. Email is still an integral part (or should be) of content marketing strategy. Corporations need paper trails so text messaging is not an option at the moment. You can send any more than 100 at a time with your email program…

Episode 323 – Learning How To Be A Go-Giver with Bob Burg – Part 2

Expert Interview, Podcast, Relationship Marketing, Sales, SuccessLeave a comment

Podcast: Play in new window | Download (Duration: 12:38 — 17.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic…

Episode 312 – Should You Be Using LinkedIn For Your Business And Why?

Internet Marketing, LinkedIn, Podcast, Sales, Social MediaLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Do you use LinkedIn for your business? If not… why? People still think of LinkedIn as a place for resumes and job seekers, but it’s so much more than that! LinkedIn was purchased by Microsoft at the end of last year and has turned it into an incredible business prospecting tool. It offers a great…

Episode 298 – 5 Quick Ways To Actively Increase Your Website Traffic

Business Tools, Content Marketing, Design, Facebook, Generating Leads, Google Analytics, Internet Marketing, LinkedIn, Navigation, Podcast, Sales, Success, Twitter, WebsitesLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Did you know that the average small business website gets only 300 visitors per month? That’s an average of 10 visits per day! Traffic is the lifeblood of business, but more importantly.. the right traffic matters much more. In this episode, I want to explore 5 techniques that I and my clients have used to increase…

Episode 296 – How To Talk With Your Customers… Not At Them!

Content Marketing, Customer Service, Generating Leads, LinkedIn, Niche Marketing, Podcast, Sales, TestimonialsLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

There are only 3 ways to increase business income: get your current customers to buy more, raise your prices, or get more customers. Today we will focus on getting new customers by getting to know your current customers better. There are 5 things that you can to make this happen… Get To Know Them Better…

Episode 289 – An Interview With Myself – Brian Basilico

Blogging, Books, Business Trends, Coaching, Content Marketing, Education, Expert Interview, Internet Marketing, Investing In Yourself, LinkedIn, Masterminds, Podcast, Presentations, Sales, Social Media, Speaking, Success, Websites, Writing BooksLeave a comment

Podcast: Play in new window | Download (Duration: 17:21 — 23.8MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Brian Basilico is an internationally recognized author of the award winning and best selling book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!” He is a speaker, trainer, adjunct professor and brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a…

Episode 286 – What Is The Power Of A little “c” and Big “C” And A little “b” and Big “B” For Your Business?

Books, Business Trends, Investment, Managing Change, Mindset, Podcast, Sales, SuccessLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Over the course of the years of growing my business, I have learned the concept of the little “c” and Big “C” And A little “b” and Big “B” in business. These concepts are simple but real. The little “c” stands for Cash and the Big “C” stands for Credit or Checks. Cash has a…