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I have to assume you are in some kind of business and you know what services you provide. Then I want to help you think a little differently. No matter what business you are in I believe that you are in more than just your business, but five other businesses as well. Business is made…
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Are you one of those people that have a tough time creating your own marketing messages? I am! It’s been five years since I updated my website content which makes me truly the Cobbler who’s kids who have holes in their shoes. I recommend that you do a complete website refresh every three years, but it…
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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the…
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Ok… these are not hidden secrets, but the sequence of them is! So often, people use techniques and fail to see the success they expect. Often because they are missing steps or have an incomplete strategy that builds towards success step by step. In this episode, I will outline the 5 steps that I have used…
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Relationships are the currency of business. Many people are looking for the short cut that can turn a contact into a sale. Often, looking for shortcuts can do more harm than good. People ar adverse to just being sold. Some people treat social networking like a door to door salesperson. If you knock on enough doors,…
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I just got back from presenting at a conference in Denver. On the plane ride home I was trying to define this as a successful trip, but I was having a hard time since I did not set any single goal that would make this successful. I ponder the questions and I realized that there…
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Social media has somewhat evolved from a social networking platform to an advertising platform. I look at the ads as a distraction and generally with some trepidation. Then again, I run a small business and I have to sell what I do to people. The question you have to ask yourself is “Would I buy…
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Do you love what you do? Confucius said, “Choose a job you love, and you will never have to work a day in your life.” I am here to tell you how true that is. I love what I do but not every aspect of it. Do you love your customers? We all tend to work harder for people we…
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Randi Busse is a Customer Service Speaker, Trainer and Author of “Turning Rants Into Raves: Turn Your Customers On Before They Turn On YOU!” Randi integrates Rant and Rave, the book’s two fictitious employees who depict the best and worst in caring for customers, into her dynamic presentations. The iconic images of Rant the renter-type…
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No matter what business you are in or who you are in your company, you have three jobs on top of what you get paid for. You are in customer service, marketing and sales. One player, you want on your sales team is your customers. Referrals are the most effective way (and one of the…