Business To Business Marketing Archives - Page 3 of 17

Episode 958 – BACON – Chapter 10: The Connection Conundrum!

Awareness, Business To Business Marketing, Human To Human, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico March 20, 2024 Leave a comment

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If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales. Almost nobody would argue that more sales are bad,…

Episode 957 – BACON – Chapter 9 – Trust Me…

Accountability, Awareness, Business To Business Marketing, Facebook, Human To Human, LinkedIn, Relationship Marketing, Sales, Social Media, Storytelling, Strategy, Thought LeadershipBy Brian Basilico March 13, 2024 Leave a comment

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Trust has to be planted and grown. It is a seed planted through a personal relationship. It needs to grow roots and be nurtured through light and water to produce fruit. Trust must be watered by honesty, warmed and fed through the light of integrity, and rooted in consistency. Strong roots and branches provide shade…

Episode 956 – BACON – Chapter 8 – Like Me… Like You!

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Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it leads to a transactional two-step. You may make a sale, but it will not build a relationship. Relationships are key in the B2b world because businesses need to be reminded that you…

Episode 955 – BACON – Chapter 7: Getting to Know You

Awareness, Business To Business Marketing, Education, Human To Human, Relationship Marketing, Sales, Social Media, Storytelling, Strategy, Thought LeadershipBy Brian Basilico February 27, 2024 Leave a comment

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Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge. Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows…

Episode 954 – BACON – Chapter 6: Know – Like – Trust

Awareness, Business To Business Marketing, Education, Google Adwords, Human To Human, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Thought LeadershipBy Brian Basilico February 21, 2024 Leave a comment

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The concept of “Know – Like – Trust” has been around for a while. It is commonly attributed to author Bob Burg (Endless Referrals and The Go-Giver). Another person attributed to the concept is sales trainer Michael Goldstein, who talked about buyers needing to experience “confidence, affinity, and empathy” before making purchases. No matter who…

Episode 953 – BACON – Chapter 5: Get Out…

Business To Business Marketing, Community, Human To Human, Networking, Relationship Marketing, Social Media, Social Networking, Storytelling, StrategyBy Brian Basilico February 14, 2024 Leave a comment

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Networking has been around for a long time in business. Some of the names you may recognize (Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller) were prolific advocates of networking. As we know it today, networking started taking hold in the 1970s. More formal groups like BNI (Business Networking International) started in 1984.…

Episode 952 – BACON – Chapter 4: It’s Not About You, It’s About Business

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One of the foundations that’s stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe…

Episode 948 – I’ll Take My Bacon… Extra Crispy – A Prologue

Artificial Intelligence, Blogging, Books, Branding, Business To Business Marketing, Relationship Marketing, Social Networking, Speaking, Storytelling, UncategorizedBy Brian Basilico January 9, 2024 Leave a comment

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It’s been 10 years since I wrote my first and still my favorite book. I was faced with the challenge of deciding if I wanted to write a new book or update the original. This is the beginning of that journey… What follows is the prologue form the new book Sections Include: So here we…

Episode 947 – Out With the NEW… In With the OLD!

Business To Business Marketing, Buyer's Journey, C-Suite Topics, Engagement, Generating Leads, Human To Human, Know Your Audience, Navigation, Podcast, Relationship Marketing, Sales, UncategorizedBy Brian Basilico January 1, 2024 Leave a comment

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Here are the top five New Year’s sayings or cliches: 1. Out with the Old, In with the New 2. New Year, New You 3. Another Chance for Us to Get It Right 4. See You Next Year 5. A Frest Start Now, I don’t want to become a Captain Buzzkill or minimize the significance…

Episode 945 – Sales & Marketing… It’s a MATH Problem

Accounting, Advertising, Blogging, Branding, Business To Business Marketing, C-Suite Topics, Data Management, Engagement, Google Adwords, Google Analytics, Podcast, Relationship Marketing, UncategorizedBy Brian Basilico December 25, 2023 Leave a comment

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When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas…

Category Archives: Business To Business Marketing