Episode 238 – 5 Truths You Need To Know About Marketing Your Business

Marketing is a part of running a business, but people often get confused by promises… “We can make you number on on Google”, “We can get you more traffic to your website”, “We can help you grow your business”. But what really matters is the bottom line. Will these promises result in increased income? We…

Episode 237 – Copywriting Secrets with David Garfinkel – Part 2

Part 2 of 2 David Garfinkel is best-selling author of Breakthrough Copywriting and a professional copywriting coach. He works directly with business owners, staff copywriters in direct response businesses, and freelance direct response copywriters. He is widely known in his industry as “the world’s greatest copywriting coach.” Previously, David was a magazine editor in New…

Episode 235 – Copywriting Secrets with David Garfinkel – Part 1

David Garfinkel is best-selling author of Breakthrough Copywriting and a professional copywriting coach. He works directly with business owners, staff copywriters in direct response businesses, and freelance direct response copywriters. He is widely known in his industry as “the world’s greatest copywriting coach.” Previously, David was a magazine editor in New York for McGraw-Hill, and…

Episode 233 – Using Webinars To Grow Your Business with Adam Urbanski

Adam Urbanski is the go-to guy for expert-preneurs and successful service professionals who want to attract more clients, make a bigger impact, and better monetize their unique brilliance. His strategies are known to rapidly attract a flood of new clients, increase sales, and generate more profits. His students and clients often double, triple, and even…

Episode 232 – Do You Need To Utilize A Funnel Or A Marketing System?

There are a lot of new marketing tools and more are coming out every day. Some include: Lead Pages, Click Funnels, Infusionsoft, Aweber, Deadline Funnels, and many others. I think that they are all awesome tools but most present themselves as a complete solution to your marketing needs. There is a real difference between a Marketing Funnel…

Episode 230 – Trust Your Intuition… With These Powerful Marketing Tools!

One of the things I love about doing this podcast is getting to learn from the experts that I get to interview. I learn from them as much as you do listening to this podcast.  I have learned about som awesome tools that help me with content marketing, and I wanted to share them with…

Episode 229 – It Starts With Relationships with Warren Whitlock

Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best-selling “Profitable Social Media: Business Results Without Playing Games.” He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime…

Episode 228 – The New LinkedIn… Are You Leveraging It To Increase Your Sales?

Have you seen the new LinkedIn Interface yet? It’s not live on my account yet, but I have seen it on a few friends posts about the changes. The look and feel is more like the new mobile interface of the app. It’s simplified and has lost a little functionality, but overall it’s still LinkedIn! I gave a presentation…

Episode 226 – Is Facebook Still The Best Social Media Platform For Business?

Facebook has over one billion users so people are allured by the sheer size of the audience. But in reality, there are 325 million people in the US, 75% speak English, and even a smaller amount would be potential customers for you and your business. Since 2006 when it launched to the public (originally for Harvard students…

Episode 214 – How-To Create A Targeted Online Content Marketing Ecosystem

Last week, I taught a class at Aurora University this week (actually two) for a masters degree program. They were both trying to create a campaign for a luxury travel company that provides experiences. What I did is outline the keys to success. By the time I was done, they started to understand how to create…