Generating Leads Archives - Page 4 of 18

Episode 749 – Turbo-Charge Your Sales Engine in 2022 – Fueling Your R.A.C.E

Accountability, Business Tools, C-Suite Topics, Ebooks, Engagement, Follow-Up, Generating Leads, List Building, Podcast, Referrals, Sales, Strategy, Trust, WebsitesBy Brian Basilico January 31, 2022 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Your story and unique answers to your client’s questions are the basic fuel to your sales engine. That engine needs a fuel pump and a turbo boost… Let me explain. A well-designed eBook also fuels your marketing system. Ebooks can be broken into asset parts that will navigate people back to your website, which will…

Episode 745 – Turbo-Charge Your Sales Engine in 2022 – Going Fishing

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

The average person will give you 8 seconds (the attention span of a goldfish) of online attention before moving on or taking action. (Time.com) So, every interaction you can create with them on social media, email, in-person, Zoom meetings, or phone calls, should be as relevant and targeted as possible. A GREAT marketing system integrates…

Episode 745 – Turbo-Charge Your Sales Engine in 2022 – A Simple Truth

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

What we all want are more sales. The simple truth is… If you can make it easier for your sales team to be successful, you and your business will thrive! What became crystal clear throughout all of the recent chaos was that human interaction and relationships can be fragile, and have become more important than…

Episode 735 – How To Treat Your Content Like You Are An Artist? What’s Your Canvas?

Audio, Books, Business To Business Marketing, Business Tools, C-Suite Topics, Content Marketing, Creativity, Data Management, Ebooks, Funnels, Generating Leads, Graphics, Images, Music, Photography, Podcast, Social Media, Strategy, Tools, Video, Writing BooksBy Brian Basilico December 13, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Recently, we watched this documentary film where acclaimed French artist JR confronts prejudice and uplifts communities through larger-than-life art. He uses photography, and prints large murals and pastes them on buildings and landscapes. His art is stunning and visionary We are painting our home after 20 years. Our contractor John Monaghan is an artist. He…

Episode 733 – You May Want Leads… But What You Really Need Is Prospects?

Accountability, Authority Marketing, Business To Business Marketing, C-Suite Topics, Content Marketing, Email Marketing, Engagement, Funnels, Generating Leads, Human To Human, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, Strategy, Systems, TrustBy Brian Basilico December 6, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

I don’t know about you, but I feel like I have to use the FORCE to fight off the number of people who reach out cold, asking me if I could use more leads? I find it ironic that they don’t know me enough to reach out and get to know me, yet they think…

Episode 725 – Marketing B2b For Better Sales – 3 Things It Is & 3 Things It Is NOT?

Advertising, Business To Business Marketing, C-Suite Topics, Content Marketing, Email Marketing, Engagement, Generating Leads, Human To Human, Podcast, Referrals, Relationship Marketing, Sales, StorytellingBy Brian Basilico November 8, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

It was not too long ago that we had to get in our cars and go to store-to-store to find what we needed and the best deal. Amazon now does that for you and delivers it in a day or two. Since we are consumers at heart, we all tend to have a consumer bias…

Episode 719 – Why Social Media is NOT Effective As Advertising? (Well Sort Of)

Advertising, Blogging, Business To Business Marketing, Business Trends, C-Suite Topics, Content Marketing, Engagement, Generating Leads, Podcast, Relationship Marketing, Social Media, Systems, Thought Leadership, WebsitesBy Brian Basilico October 18, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Advertising is about awareness and getting the right people to take action when a topic resonates with them. Social Media is about having a platform that encourages engagement. Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind…

Episode 717 – Want Clients To Really Take A Look? Put It In An Ebook

Business To Business Marketing, C-Suite Topics, Content Marketing, Ebooks, Generating Leads, Podcast, Relationship Marketing, Sales, Storytelling, Strategy, Success, Systems, WebsitesBy Brian Basilico October 11, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Did you know that elephants don’t really like peanuts? In the 1990s, elephants were used in circuses and zoos that allowed people to feed them. The circuses and zoos would sell peanut bags for people to feed elephants. But, peanut-loving elephants are a myth. Elephants don’t eat peanuts in the wild. They are not even…

Episode 715 – Critical R.A.C.E. Theory and How To Win With YOUR Business?

Accountability, Business To Business Marketing, C-Suite Topics, Content Marketing, Generating Leads, Podcast, Relationship Marketing, Sales, Sales Funnels, Strategy, Success, SystemsBy Brian Basilico October 4, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

When Facebook (and other social media platforms0 go down, your business can suffer if you rely on it to help spread your messages. Facebook (and other social media platforms) have come under scrutiny about how their algorithms can slant what people see to create more income through ads for them, without concern about how it…

Episode 713 – Content Marketing Trends – Is Your Business Chasing The Wrong Ball?

Accountability, Business To Business Marketing, C-Suite Topics, Content Marketing, Generating Leads, Mindset, Podcast, Relationship Marketing, Sales, Sales Funnels, Strategy, Success, SystemsBy Brian Basilico September 27, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

When you see everyone doing the same thing, human nature is to follow the crowd. Just because everyone is doing it, does that mean it’s right for your business or your customers? Have you ever seen a kids’ soccer game? All the kids follow the ball around the field until something happens. But what’s the…

Category Archives: Generating Leads