As a healthcare provider and business professional with more than 40 years experience, Dr. Pavlik has “walked the walk” and understands the daily and long-term responsibilities involved in running a business. Paul is an author and Business Life Cycle Management coach. He helps business professionals, wherever they happen to be in their business life cycles, achieve success in that stage and future stages of their businesses. His goal is to have these professionals be comfortable with the business of their business, predictable with their cash flows, to have money in their bank accounts, and ultimately, to be able to sell their businesses to the right persons for the most they possibly can. Paul established Tracker Enterprises, Inc. to help other business professionals achieve financial success with unique concepts and tools that do not replace, but significantly augment, information received from an accountant, bookkeeper, financial consultant, and/or software management programs. He enjoys helping business owners and their teams discover how their decisions affect them both now and into the future. His services include coaching leadership skills, preparing business plans, valuations, entrance and exit strategies, and building and then interpreting forecasting, budgeting, and “what if” scenarios. Paul has earned the reputation of being a part-time, off-site, or virtual CFO to these businesses.
Jason Hsiao is the co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before. With the mission of empowering everyone to create powerful videos regardless of age or experience, Jason founded Animoto with his high school and Dartmouth College friends back in 2006.
Animoto’s certified partnerships with Facebook, Instagram, YouTube, and the Small Business Administration give it unique insight into the changing social media and business landscape — which may be why more than 1-million businesses around the world are already using Animoto to create marketing videos. Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central.
I was having a conversation with a friend and client where we started to dig into his sales team and the different takes on the sales process in general… he defined them as “Hunters” and “Gatherers.”
Hunters tend to be young, ambitious and energetic. The love the thrill of finding and closing new business clients. They love the thrill of the hunt and can’t wait to close and move on to the next deal.
Gatherers tend to be older, more experienced and love the steadiness and predictability of maintaining a client base. They tend to focus on building and maintaining current client relationships.
These two have a lot of difference, but also have a lot in common
They Work On A Schedule
They Communicate Regularly
They Measure Results
In this episode, we will discuss how you and/or your sales organization can be best served by a blend or mix of both Hunting and Gathering. Remember… What gets measured, gets done!
Have you ever seen the movie “When Harry Met Sally”? There is a famous Restaurant Scene where Harry and Sally are talking about relationships and Sally starts to act out a Fake Orgasm. A lady in the diner (Rob Reiner”s Mom in real life) says “I’ll have what she’s having”. That iconic scene shows how people act vicariously through other people’s actions or successes.
You can create a buzz about your product or service by getting people to order what others find success with…
Renting Resources – Build a Team
In this episode, I will define 3 “Dont’s” and 3 “Do’s” to help you build the success of your products and services, but sharing success stories of your clients and users.
Estie Rand is not your average business coach. This mom of five guides business owners ranging from multi-millionaires to freelancers on how to earn more money with less headache. The founder and owner of Strand Consulting, an LA based boutique consultancy, this marketing maven has hacked the code to closing 5-figure deals using social media. Estie gives her clients – and everyone else listening – a piercing clarity on where they can put their best efforts in everything from marketing to staff management. She is also the host of the Business Breakthrough Podcast, where she humanizes business and helps businessify humans.
In small businesses, Sales & Marketing are often two hats worn by the same person. In larger companies, they are often two groups separated by cubicles, Ideology, and methodology. Yet, Sales & Marketing have the common goal of generating more revenue.
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.
Sales are activities related to selling or the number of goods or services sold in a given time period.
Digital marketing has changed the landscape and focus. Marketing often wants to use new methods to create client engagement, while the sales team often wants to rely on the tried and true methods that have worked for years.
There was a National Lampoon Magazine issue entitled “If You Don’t Buy This Magazine We Will Kill This Dog”. It was a very effective cover, but did it guilt people into buying the magazine? Probably not!
People don’t want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim…
HVAC – Not Maintaining vs Bad Quality
Food – Not Eating Healthy vs Hidden Ingredients
Money – Not Working Hard Enough – Not Knowing The Secrets
Telling your story or your customer’s stories is one of the best ways to create a connection with your perfect audience. That is what Content Marketing is all about. You have to find a compelling way to create an emotional connection with people who care about what you have experience and how it can help…
Episode 368 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers
Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.
People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).
Download the FREE Worksheet – As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy.
There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to dabble in marketing and miss steps that are important to success.