Episode 491 – Jonny Hates Marketing But Loves His Three Pillars Of Success with Jonny Cooper

British author, piano player, international racing driver and business coach Jonny Cooper is the founder of www.JonnyHatesMarketing.com. Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists and consultants who are serious about building their thriving practice, changing the world and enjoying a life of effortless abundance. His Client Attraction Blueprint…

Episode 487 – The 3 P’s of Increasing Your Sales with Phil Gerbyshak

Phil Gerbyshak is a Sales trainer, a social media pioneer and a techno whiz kid who got his start delivering email by hand in the Navy.

He’s the host of the show Conversations with Phil and is the co-host of the longest running social media marketing talk show #SocialChatter with Christian Karasiewicz.

When he’s not doing live video you can find Phil training salespeople how to sell more by creating more valuable relationships with their prospects and customers by injecting the sales process with social media and technology.

Episode 486 – How Can A Pile Of Needles Attract Your New Customers?

Why is it better to build a pile of needles versus finding a needle in a haystack? Because the needles are what you use to sow (sew) new business. Yet still, people spend way more time trying to find that needle. 

Advertising is typically putting your message out to a large audience and hopes it attracts the right customers at the right time. Marketers try the same concept with email lists. They collect names, but are they the right names and emails at the right time? 

The difference is a pile of needles is a group of very targeted customers or influencers who help you focus on getting to your goals faster and better.

Busy business people like contractors, don’t have the time to build relationships like full-time salespeople, but through finding and working with influencers, they can amplify their messages if they simply invest time in specific relationships!

Time to stitch together some new business? In this episode, we will explore how you can build a pile of needles simply by asking yourself some key questions! 

Episode 485 – Building A Pile Of Needles Through Networking with John Corcoran

John Corcoran is a former White House Writer, speechwriter, an attorney, author and podcasting expert.

He started his career as a Writer in the Clinton White House, and today is cofounder of a boutique agency, Rise25, LLC, that helps B2B businesses to connect with their ideal clients, referral partnerships and strategic partners.

He is the cofounder with Dr. Jeremy Weisz, of Rise25, LLC, a boutique agency which helps B2B companies with lead generation and done-for-you media and content marketing.

Episode 477 – Social Selling On LinkedIn with Brynne Tillman

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.

Episode 460 – How To Meet Your ‘PERFECT 10’ on LinkedIn? Use The 80/20 Rule!

Do you remember the movie “10”? It’s an American romantic comedy by Blake Edwards, and starring Dudley Moore, Julie Andrew, and Bo Derek, and follows a man in middle age who becomes infatuated with a young woman whom he has never met, leading to a comic chase and an encounter in Mexico.On LinkedIn, your perfect 10 is more than just your perfect avatar? I’d like show you something different… I’ve seen tons of courses and Gurus who promise “UNLIMITED LEADS” systems on LinkedIn, but they base most of those systems on connecting with mass quantities of people and hoping some will buy from you.I like to focus on building lasting relationships with a limited amount of quality connections. How would your business be effected if you could add 10 QULITY new customers?

Episode 459 – The 8 P’s Of Reducing Perceived Risk In Sales with Mark S.A. Smith

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Episode 458 – There Is An Easy Button to Success, But Can You Afford It?

Everybody wishes they had an “Easy Button” that you could simply push and ‘POOF’… good things just happen. If we all had that, nobody would have to work and nor would your products and services stand out as the right choice for your customers. But, we all want to make things easier and less complicated? That can be done with a little extra effort!The definition of insanity is “Doing the same thing over and over and expecting different results” but I like to think of it as “Trying what everyone else is doing and expecting better results?”What you really want is the RIGHT PEOPLE to PAY ATTENTION to what you are doing and TAKE ACTION! We all have assets of Time, Treasure, and Talent but you have to “Work To Your Strengths & Hire To Your Weaknesses.” Do you have a plan to maximize your assets to help you achieve your goals?Each goal has a cost of time and a cost of money…In this episode we will explore some concepts where you can reinvent your business messages to get to the RIGHT PEOPLE to PAY ATTENTION to what you are doing and TAKE ACTION!

Episode 457 – What’s New With LinkedIn 3.0 with Ted Prodromou

Ted Prodromou, America’s Leading LinkedIn Coach, is the award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business (Entrepreneur Press). Ted is a social selling expert and the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team creates advanced LinkedIn, Facebook, Google and social media lead-generation strategies for small to medium-sized businesses with over $100 million in revenue generated.After 20 very successful years in the high-tech industry working for IBM, DEC and Cellular One, Ted’s IT career evaporated into thin air after the dot com crash. He was forced to reinvent himself and became a certified professional coach because he enjoyed mentoring his staff. While learning how to market his coaching practice, he fell in love with online marketing and lead generation which resulted in the shift from professional coaching to the creation of his marketing agency. Search Marketing Simplified, LLC.

Episode 456 – Are You Answering The Right Questions With Your Marketing?

Did you know that the average person get of has…Over 120 Email per DayAbout 200 Unread Emails In Their InboxHas Over 8000 Emails In Their InboxHas Around 40 Email FoldersThis can lead to overwhelm when you are trying to stand out with your marketing messages. We all want to create that perfect email, that gets users to sit up, take notice, and more importantly… Take Action!Your audience is asking themselves 5 questions when they see any email come in when they get a business email…Why is this important to me?How does this help me in my job?Is It Important/Urgent or Important/Not-Urgent? Why should I act on it?Will it save me time or money?Does it mean more work or less work?In this episode, I will discuss the difference between how most people composed email (WIIAM) and how people read it (WIIFM). And get busy cleaning out your inbox!