Episode 359 – Adding Some Sizzle To Your Sales with The Pitch Queen Michelle Weinstein

Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience, selling everything from multi-million dollar homes to Paleo meatballs. Her achievements include raising over $1M dollars for her last company, landing contracts with major retailers such as Costco and The Vitamin Shoppe, and pitching her way onto ABC’s Shark Tank.

She is now the founder of The Pitch Queen, where she helps small business owners and entrepreneurs learn to LOVE selling, make a bigger impact in the world, and skyrocket their top-line revenue.

Episode 358 – This Is Why Digging A Well Will Make You More Money Than Buying A Faucet?

What is the difference between getting water from a faucet or a well?

A faucet is easier, but you have to pay for what is being delivered. Also, you don’t own it. If you forget to pay your bill or if they feel you are not worthy, they can turn the water off at any time. You may own the faucet, but you don’t control the water.

A well is something that takes more effort to build, but you own the land, the well, and the water. When it’s done right, it will continue to provide a resource for years without constantly having to pay for it.

When it comes to your marketing, you can either pay for traffic and visitors to your website… or earn it.

In this episode, we will discuss how you make more money in the long run by creating marketing assets versus paying for advertising.

Episode 341 – What’s New With Digital Publishing with Michael Schmidlen

Michael E. Schmidlen is a serial solo entrepreneur (aka “Solopreneur”) who has successfully run his multi-million dollar, home-based business for over 24 years. An Angel Investor and Published Collaborative Author, Michael is currently “working” on finishing his own first book, “THE Underwear Entrepreneur” – “The Definitive Guide To Working From Home”, where he shares his many business experiences and unique stories. The book is designed to be a blueprint for other small business owners, would-be entrepreneurs and start-ups to beat the overwhelming odds to create a successful, thriving small business model. He is also currently publishing two new business-themed magazines: CRUSHING IT Magazine and VIRTUAL COMPANY Magazine, in addition to running his home-based business.

He is also building a new B-2-B Hybrid Digital Marketing Agency, “Old Bulls Marketing”, where he will provide a vast library of tools, software apps/programs & resources to his fellow marketing partners.

Episode 339 – Influencer Marketing with Chris Brogan

Chris Brogan is CEO of Owner Media Group , providing skills for the modern entrepreneur. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.

Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids, and love to explore many challenging and exciting hobbies and pastimes.

Episode 335 – Email Marketing Best Practices with Erik Harbison of Aweber

Erik is the Chief Marketing Officer at AWeber where he drives AWeber’s overall marketing operations, vision and strategy, and oversees core growth disciplines, including business development, social media, PR, brand and content marketing.

Erik has more than 20 years of experience in the marketing and advertising space that includes starting and selling a boutique agency, growing award-winning marketing teams, and launching performance-based campaigns.

He also expresses his passion for marketing by serving as a guest instructor for digital marketing courses at Drexel and Saint Joseph’s Universities. He has also created, and supports as the lead instructor for, the No. 1-nationally ranked online certification course in digital marketing for the University of Vermont.

Erik has contributed and participated as an expert panelist, moderator and speaker at various marketing and advertising events, including iMedia Summit, eTail, Podcast Movement and FinCon. He is a regular contributor to Huffington Post, Entrepreneur.com, MediaPost and AllBusiness.com. His areas of expertise range from building high-performing marketing teams to emerging marketing strategies and performance-based tactics.

Episode 332 – How Can You Influence An Audience Better… Opinions or Story?

I always say we have three jobs no matter what your position is and what kind of business you are in… the “Sales”, “Marketing”, and “Customer Support” business. When we are working with clients or potential clients, we have to communicate features and benefits. These positions and details can come in two forms… Opinions and Story.

They are defined like this:

Opinion – “a view or judgment formed about something, not necessarily based on fact or knowledge”
Story – ” an account of past events in someone’s life or in the evolution of something”
In this episode, we will discuss both and how they can affect your being perceived as a Thought Leader. Both have a place in business and both have certain powers of persuasion that can make a big difference in the areas of  “Sales”, “Marketing”, and “Customer Support”.

Episode 319 – Becoming Your Genuine Self with Terri Levine – Part 2

Terri is a business mentoring expert and the Chief Heartrepreneur® at Heartrepreneur® LLC. She is a best-selling author, keynote speaker, radio host, and appears regularly in the media as a business coaching and consulting expert. Terri got fed up with how business was treating prospects, customers, employees, and vendors and decided to shift the business…

Episode 298 – 5 Quick Ways To Actively Increase Your Website Traffic

Did you know that the average small business website gets only 300 visitors per month? That’s an average of 10 visits per day! Traffic is the lifeblood of business, but more importantly.. the right traffic matters much more. In this episode, I want to explore 5 techniques that I and my clients have used to increase…

Episode 296 – How To Talk With Your Customers… Not At Them!

There are only 3 ways to increase business income: get your current customers to buy more, raise your prices, or get more customers. Today we will focus on getting new customers by getting to know your current customers better. There are 5 things that you can to make this happen… Get To Know Them Better…

Episode 287 – The Power Of Writing & Marketing Books For Your Business with Kathleen Gage

What started in 1994 as a corporate training business, working with government agencies including city, state and federal agencies has transformed into a consulting firm working with entrepreneurs who are ready to impact their clients in a powerful way. Ask Kathleen Gage if she planned it this way and she will be the first to…