Episode 340 – What Is The Best Way To Broadcast Your Content & Who Is Listening?

Content Marketing, Influencer Marketing, Know Your Audience, Niche Marketing, Podcast, Relationship Marketing, Thought LeadershipLeave a comment

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What channel(s) are you broadcasting on? Years ago, we were happy with 3 TV channels, 10 radio stations, and a couple of newspapers.  TV has become on-demand cable, Radio = podcasts, News = blogs. With millions of choices, how do you create a channel that people will WANT to pay attention to? (Hint: It’s Not…

Episode 338 – Why Nobody Cares What You Say On Social Media Any More?

Branding, Content Marketing, Know Your Audience, LinkedIn, Managing Change, Podcast, Relationship Marketing, Social Media, Storytelling, Thought LeadershipLeave a comment

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In this super-charged, hyperactive world of news and misinformation, it’s getting harder and harder to get people to pay attention to you and your messages. If people share your views they may pay attention, but information overload is having an impact on engagement on social media today! So how do you stand out above the…

Episode 334 – Is Email Marketing Dead? 5 Things To Know About Email Marketing!

Auto Responders, Content Marketing, Customer Service, Email Marketing, Know Your Audience, Marketing Automation, Podcast, Sales, ToolsLeave a comment

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I hear all the time that “Email Marketing is dead!” That is far from the truth. Email is still an integral part (or should be) of content marketing strategy. Corporations need paper trails so text messaging is not an option at the moment. You can send any more than 100 at a time with your email program…

Episode 300 – What I Have Learned Over The Last 3 Years And 300 Podcasts

Business Tools, Conferences, Content Marketing, Education, Influencer Marketing, Internet Marketing, Interviews, Know Your Audience, Mindset, Podcast, Relationship Marketing, Reputation, Social Media, Success, WebsitesLeave a comment

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Welcome to episode 300 of The Bacon Podcast. A lot has changed since November 1st, 2014 (the date of the 1st episode). Facebook, LinkedIn, Twitter and other social media have all changed extensively. The landscape of the internet has morphed quickly into a more complex ecosystem that has to be constantly learned and reimplemented in new ways.…