Episode 388 – How To Effectively Deal With Difficult Clients?

Client Expectations, Customer Service, Entrepreneurship, Know Your Audience, Managing Change, Podcast, Project Management, ReputationLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Have you ever had a client or project that just did not go as planned? Business is filled with learning lessons and If it was easy, that client may not have chosen you! You possess a level of expertise, knowledge and an ability to solve client problems. Sometimes what starts out as an outstanding and amicable relationship can take a turn for the worse and head south!

Sometimes it can be your fault, while other times it is the clients, but it’s usually not that cut and dry. Often it’s a combination of all of the above. So what can you do to get the project back on track?

Episode 384 – How To Increase Profits With Sales & Marketing Alignment?

Client Expectations, Content Marketing, Generating Leads, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Sales Funnels, Thought LeadershipLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

In small businesses, Sales & Marketing are often two hats worn by the same person. In larger companies, they are often two groups separated by cubicles, Ideology, and methodology. Yet, Sales & Marketing have the common goal of generating more revenue.

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.

Sales are activities related to selling or the number of goods or services sold in a given time period.

Digital marketing has changed the landscape and focus. Marketing often wants to use new methods to create client engagement, while the sales team often wants to rely on the tried and true methods that have worked for years.

Episode 376 – What Is The Perfect Marketing Strategy For Your Business? Part 6 – Making It Count

Blogging, Business Tools, Content Marketing, Google Analytics, Know Your Audience, Making Money Online, Navigation, Podcast, Social Media, WebsitesLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

People when they mow their lawn often run out of gas… literally. Cars have gas gauges to avoid that problem. Your website has a gauge also when you install Google Analytics on it. It’s how you measure the effectiveness of your content marketing and social media to determine what is working and not.

What you want to know is:

Who – Is visiting your website
What – Content they consume
Where – the US vs Interventional
When – What affected the increase or decrease in traffic 
Why – to Kick Tires or to Buy?
In this episode, we will explore how Google Analytics is akin to using Quickbooks to measure your profits and losses. It works in harmony with your website, content creation, and distribution. What gets measured… gets done!

Episode 371 – High Consideration vs Low Consideration Sales with Mark S. A. Smith

Client Expectations, Disruption, Expert Interview, Know Your Audience, Podcast, Project Management, Sales, Sales FunnelsLeave a comment

Podcast: Play in new window | Download (Duration: 32:28 — 44.8MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Episode 369 – Using Disruption To Become A Person Of Interest with Mark S. A. Smith

Accountability, Client Expectations, Customer Service, Disruption, Emotional Intelligence, Expert Interview, Influence, Know Your Audience, Mindset, Podcast, Relationship Marketing, Sales, Success, Thought LeadershipLeave a comment

Podcast: Play in new window | Download (Duration: 25:53 — 35.7MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Episode 366 – What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data

Accountability, Business Trends, Client Expectations, Customer Service, Know Your Audience, Niche Marketing, Podcast, SalesLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

As you start to plan out your Perfect Marketing Strategy, it always a good idea to look back before moving forward. Most all of this data can be found in your accounting system (Quickbooks or other). It should be reviewed monthly, quarterly, and annually. By mapping out your most recent sales, you have a good overview of the current state of your market segments.

This is part two of an 8 part podcast series. In this episode, we will cover how to map out that data and how it can give you analytics that will help you map out future sales.

Episode 364 – What Is The Perfect Marketing Strategy For Your Business?

Accountability, Blogging, Business Trends, Content Marketing, Generating Leads, Google Analytics, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Success, WebsitesLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Download the FREE Worksheet – As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy.

There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to dabble in marketing and miss steps that are important to success.

Episode 360 – What Do You Stand For And Who Will Sit For You?

Influence, Know Your Audience, Mindset, Podcast, Presentations, Social Media, Speaking, Storytelling, Thought LeadershipLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Whether you are speaking from a stage or on Social Media, you are standing on a platform. Glossophobia is the fear of public speaking. It’s an anxiety caused by the feeling of not being good enough, but that fear could also relate to (and often does) creating content. Your job is to create a unique view that people can relate to and take action upon. 

Your platform is also whatever media or medium you choose.
Writing
Art
Music
Podcasting
Video
Social Media – Multiple platforms

In this episode, we will explore what you need to think about when you are trying to create influence with an audience, whether you are standing on stage or typing on a keyboard!

Episode 354 – The Lost Art Of Integrity… Is Character More Important Today?

Investing In Yourself, Know Your Audience, Making Money Online, Managing Change, Podcast, Storytelling, Thought LeadershipLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

I was having a coffee with my mentor Al, when this question came up. “Is integrity dead? Is character more important today than ever before?” In this world of social media, fake news, a

nd sales pitches coming harder and faster than ever before in history… the answer is “Yes… But!”

I have been on a track of ‘Thought Leadership’ and using tools to get your messages found and acted upon. What happens when your messages and your deliverables are not aligned?

That’s what integrity is. You are who you are in your car… or online!

When you sell products or services online, you and your clients have to answer 3 basic questions:

Can They Afford It?
Do They Want To Change?
Can They Be Held Accountable?
In this episode, we will explore this and so much more and what it has to do with your messaging, sales and ultimately your social media integrity! 

Episode 343 – The Art Of Influence On Social Media with Chris Voss

Branding, Content Marketing, Expert Interview, Influence, Influencer Marketing, Know Your Audience, Podcast, Social MediaLeave a comment

Podcast: Play in new window | Download (Duration: 30:17 — 41.6MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He’s a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.