Know Your Audience Archives - Page 4 of 14

Episode 781 – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses?

Accountability, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Emotional Intelligence, Engagement, Know Your Audience, Mindset, Podcast, Relationship Marketing, Social Media, SystemsBy Brian Basilico May 23, 2022 Leave a comment

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Most of us have fallen victim to the allure of FREE stuff. I had a freezer full of big bags and boxes of frozen food from going to Sam’s Club and being a victim of the FREE sample person standing in the aisle. When you offer something FREE, you generally appeal to a person’s consumer…

Episode 780 – Best Of – Understanding Thought Leadership And Influence Personas with Jim Barry

Business To Business Marketing, Content Marketing, Emotional Intelligence, Expert Interview, Influencer Marketing, Know Your Audience, Leadership, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Thought Leadership, Value PropositionBy Brian Basilico May 18, 2022 Leave a comment

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Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award…

Episode 779 – The Secret 3 B’s of Finding Your Perfect Customer

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Did you know that the American bee is actually digital? Yup… It’s a U.S.B. So is it a conspiracy theory, or a bad dad joke? Perspective is reality in the mind of the beholder! Some people think that marketing has some secret formula that someone knows that others don’t. That’s why you hear that word…

Episode 773 – My GREATEST Sales Success… (Selling My Wife On Moving)

Accountability, Branding, Buyer's Journey, C-Suite Topics, Change Management, Client Expectations, Human To Human, Know Your Audience, Podcast, Sales, Sales Funnels, Storytelling, Thought LeadershipBy Brian Basilico April 25, 2022 Leave a comment

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I hate the process of making sales soI hired a sales coach to help me overcome my fears. I was filled with the guilt of asking people for money. Also, I lacked the self-confidence to ask what my hourly time was really worth to my clients so I always underpriced and undersold what I was…

Episode 771 – 3 Signs From God That It’s Time To Move On…

C-Suite Topics, Client Expectations, Disruption, Emotional Intelligence, Human To Human, Know Your Audience, Managing Change, Networking, Podcast, Spirituality, Storytelling, Thought LeadershipBy Brian Basilico April 18, 2022 2 Comments

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I don’t want to get all religious on you. As a matter of fact, I have often studied the science of religions, tribes, politics, and many facets of how and why we adopt belief systems that shape our lives. I was asked by my friend and podcast guest Ben Thomas if I wanted to be…

Episode 754 – The Transformational Economy with Mark S.A. Smith

Business To Business Marketing, C-Suite Topics, Cause Marketing, Economy, Engagement, Expert Interview, Futurecasting, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico February 17, 2022 Leave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 743 – Turbo-Charge Your Sales Engine in 2022 – The Search For The Easy Button

Accountability, Business Tools, C-Suite Topics, Ebooks, Engagement, Follow-Up, Investing In Yourself, Know Your Audience, List Building, Podcast, Project Management, Questions, Sales, Storytelling, Strategy, Trust, WebsitesBy Brian Basilico January 10, 2022 Leave a comment

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Over the last few years, we have all faced unprecedented challenges. We’ve all been rocked by things out of our control, like a once-in-a-lifetime pandemic, remote work, supply chain shortages, and more. Then, take into account that our customers probably faced those same issues as well, and we all had a recipe for disaster looking…

Episode 741 – The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer’s Journey

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Thought Leadership Marketing or Branding as Concept I don’t know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it’s a little bit more of a challenge. It’s kind of hard to see the forest…

Episode 741 – The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer’s Journey

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Episode 738 – Knowing Your Personality Why with Lisa Schermerhorn

C-Suite Topics, Change Management, Emotional Intelligence, Expert Interview, Know Your Audience, Mindset, Podcast, Purpose, Success, TrainingBy Brian Basilico December 22, 2021 Leave a comment

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Lisa has over 20 years of experience as a transformational leader, award-winning speaker, and expert in the fields of human behavior, leadership, and personal development. She also trained in the “Winners Mindset” with Bob Reese, the former head trainer for the NY Jets, and helped a professional golfer win Golfer of the Year! Lisa was…

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