Know Your Audience Archives - Page 3 of 14

Episode 842 – Best Of – The Emergence Of Tribalism In Social Media with Brian Kinghorn

Community, Content Marketing, Emotional Intelligence, Expert Interview, Fake News, Influencer Marketing, Know Your Audience, Mindset, Podcast, Psychology Of Social Media, Storytelling, Thought LeadershipBy Brian Basilico December 28, 2022 Leave a comment

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Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 839 – Half Baked Cookies – How To Cook Your B2b Marketing to Perfection

Advertising, Blogging, C-Suite Topics, Client Expectations, Content Marketing, Engagement, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Social Media, StrategyBy Brian Basilico December 20, 2022 Leave a comment

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Tis The Season… for holiday parties. There are cookies everywhere. There are cookie exchanges because you can’t get enough. You can’t eat all your own cookies (well I guess you could if you tried hard enough). Marketing is a lot like cookies. It can be unique and tasty, or it can be just junk food.…

Episode 837 – 4 Signs Your Marketing Strategy is Not For B2b Sales

Books, Buyer's Journey, C-Suite Topics, Client Expectations, Engagement, Funnels, Generating Leads, Human To Human, Know Your Audience, Networking, Podcast, Productivity, Relationship Marketing, Sales, Sales Funnels, Social Media, Strategy, Thought LeadershipBy Brian Basilico December 12, 2022 Leave a comment

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Tis The Season… The end of the year is always interesting. It’s a time to reflect on the past, while we look toward the future, and many of us are giving and getting presents! having moved to a new city, many of our presents are coming and going via Secret Santa Trucks (White = FedEx,…

Episode 825 – Marketing and Sales = Poison or Antidote

Accountability, Advertising, Authority Marketing, C-Suite Topics, Google Adwords, Know Your Audience, Podcast, Questions, Strategy, WebsitesBy Brian Basilico November 1, 2022 Leave a comment

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I want you to imagine that you have just ingested some poison. After the initial shock of realizing the impending doom, you hear the doorbell ring. At that very moment, an antidote salesman is standing at the door and says, “I have what you need. I can give you the recipe for free or you…

Episode 822 – Best Of – The Transformational Economy with Mark S.A. Smith

Business To Business Marketing, C-Suite Topics, Cause Marketing, Economy, Engagement, Expert Interview, Futurecasting, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico October 20, 2022 Leave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 815 – Seasons… Cold Weather Can Nudge Business to Heat Up

Blogging, Business Trends, C-Suite Topics, Content Marketing, Ebooks, Know Your Audience, Podcast, Sales, Social Media, Strategy, Success, Systems, Technology, Thought LeadershipBy Brian Basilico September 26, 2022 Leave a comment

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We just crossed the autumnal equinox. In layman’s terms – Summer is over (at least on the calendar.) Summer from a personal level is one of the most active times of the year. We have longer days and better weather. Chances are you spend almost more time outside and take more days off than at…

Episode 809 – It Pays to Follow The Instructions and Sometimes You Have To Write Your Own

Accountability, C-Suite Topics, Client Expectations, Design, Infographics, Know Your Audience, Podcast, Software, Strategy, Systems, TrainingBy Brian Basilico September 7, 2022 Leave a comment

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It’s been over 22 years since we built and bought our last home. Over that time, technology was whizzing along while our home and appliances lived in the early years of the 20th century. This was pre… Amazon, Google, Facebook, iPhone and so much more. Change is hard and wonderful at the same time. There…

Episode 798 – How Consistent Content Creates Consistent Connections with Warren Whitlock

Business Trends, Content Marketing, Expert Interview, Influencer Marketing, Know Your Audience, LinkedIn, Podcast, Relationship Marketing, Sales, Social Media, TwitterBy Brian Basilico July 20, 2022 Leave a comment

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Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing. I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us…