Episode 922 – Best Of – Expanding Your Social Reach On LinkedIn with Nimble and CEO Jon Ferrara

Business Tools, Expert Interview, LinkedIn, List Building, Marketing Automation, Networking, Podcast, Relationship Marketing, Reporting, Sales, Sales Funnels, SoftwareLeave a comment

Podcast: Play in new window | Download (Duration: 24:44 — 34.2MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Jon Ferrara is a CRM and Relationship Management entrepreneur and noted speaker about Social Media’s effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform, his most recent venture Nimble.com. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs).

Episode 856 – Best Of – Using Email Drip Sequences To Supercharge Your Sales Process with Shawn Finder

Drip Email Sequences, Email Marketing, Expert Interview, Generating Leads, Know Your Audience, LinkedIn, List Building, PodcastLeave a comment

Podcast: Play in new window | Download (Duration: 18:34 — 25.7MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Shawn Finder has always been an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world after competing as one of Canada’s top-ranked tennis players. He started out importing packaging from the Orient and selling to top retailers in North America. However, knowing he always loved selling and list building, he founded ExchangeLeads in…

Episode 828 – Best Of – The History of CRMs and Why People Don’t Use Them Enough with Jon Ferrara

Business Tools, C-Suite Topics, Content Marketing, Customer Relationship Manager, Expert Interview, Generating Leads, List Building, Marketing Automation, Podcast, Productivity, Sales, Sales FunnelsLeave a comment

Podcast: Play in new window | Download (Duration: 24:40 — 28.2MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view…

Episode 783 – When is 10 Greater Than 1000? (Hint It’s All About Relationships)

Business To Business Marketing, Buyer's Journey, C-Suite Topics, Engagement, Generating Leads, List Building, Podcast, Relationship Marketing, Social Media, Strategy, WebsitesLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

You never realize how much STUFF you have until you have to move it. We all have closets, drawers, and other hiding places that keep our stuff organized and out of sight, Simply go to any closet or dresser and lay out all the stuff on the floor and you will see what I mean.…

Episode 751 – LinkedIn Wants Your New And Old Content (HINT: And So Do Your Prospects & Clients)

Business To Business Marketing, C-Suite Topics, Data Management, Engagement, LinkedIn, List Building, Podcast, Relationship Marketing, Sales, Social Media, Strategy, SuccessLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Of the many distractions, we have in our business lives, I am guessing that social media is not one that you would rate as useful. Believe me, I get it. With over 100 emails a day, phone calls, and app notifications, LinkedIn is the social media network for business, but add to that, the people…

Episode 749 – Turbo-Charge Your Sales Engine in 2022 – Fueling Your R.A.C.E

Accountability, Business Tools, C-Suite Topics, Ebooks, Engagement, Follow-Up, Generating Leads, List Building, Podcast, Referrals, Sales, Strategy, Trust, WebsitesLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Your story and unique answers to your client’s questions are the basic fuel to your sales engine. That engine needs a fuel pump and a turbo boost… Let me explain. A well-designed eBook also fuels your marketing system. Ebooks can be broken into asset parts that will navigate people back to your website, which will…

Episode 745 – Turbo-Charge Your Sales Engine in 2022 – Going Fishing

Accountability, Business Tools, C-Suite Topics, Ebooks, Engagement, Follow-Up, Generating Leads, List Building, Podcast, Referrals, Sales, Strategy, Trust, WebsitesLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

The average person will give you 8 seconds (the attention span of a goldfish) of online attention before moving on or taking action. (Time.com) So, every interaction you can create with them on social media, email, in-person, Zoom meetings, or phone calls, should be as relevant and targeted as possible. A GREAT marketing system integrates…

Episode 745 – Turbo-Charge Your Sales Engine in 2022 – A Simple Truth

Accountability, Business Tools, C-Suite Topics, Ebooks, Engagement, Follow-Up, Generating Leads, List Building, Podcast, Referrals, Sales, Strategy, Trust, WebsitesLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

What we all want are more sales. The simple truth is… If you can make it easier for your sales team to be successful, you and your business will thrive! What became crystal clear throughout all of the recent chaos was that human interaction and relationships can be fragile, and have become more important than…

Episode 743 – Turbo-Charge Your Sales Engine in 2022 – The Search For The Easy Button

Accountability, Business Tools, C-Suite Topics, Ebooks, Engagement, Follow-Up, Investing In Yourself, Know Your Audience, List Building, Podcast, Project Management, Questions, Sales, Storytelling, Strategy, Trust, WebsitesLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Over the last few years, we have all faced unprecedented challenges. We’ve all been rocked by things out of our control, like a once-in-a-lifetime pandemic, remote work, supply chain shortages, and more. Then, take into account that our customers probably faced those same issues as well, and we all had a recipe for disaster looking…

Episode 741 – The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer’s Journey

Accountability, Business Tools, C-Suite Topics, Ebooks, Engagement, Follow-Up, Investing In Yourself, Know Your Audience, List Building, Podcast, Project Management, Questions, Sales, Storytelling, Strategy, Trust, WebsitesLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Thought Leadership Marketing or Branding as Concept I don’t know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it’s a little bit more of a challenge. It’s kind of hard to see the forest…